---
title: "Obagi 3 — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/obagi-3"
last_updated: "2026-08-11T05:05:16.818Z"
locale: en
meta:
description: "Niche score 35/100 · $89K/yr market · 7K searches/yr · $144.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $89K/yr market · 7K searches/yr · $144.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Obagi 3 — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **obagi 3**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 51Conversion 81Competition 0Returns 70Price range 0Avg price 60Brand share 0Review moat 48Quality gap 37
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$144.45**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+22.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,744.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$89K**
$89K/yr · 7K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$110.32–$210.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, obagi 3 is a $89K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **obagi 3 market data**
- **Units sold / yr**
- **500–750**
- avg 100–250/product
- **Revenue / yr**
- **$72K–$108K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#471**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Obagi Medical100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.3% search growth over the last 90 days.
600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/obagi-3/trend)
## **Top obagi 3 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$22K50%$45K75%$67K100%$89K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Obagi Nu-Derm Clear FX Cream 2 oz.**Obagi Medical**$112.95**4.5★2,141 rev](https://www.amazon.com/dp/B00PX78KPM) [2**Obagi Medical Nu-Derm Clear Fx Skin Brightening Cream Pack of 2**Obagi Medical**$210.09**4.5★2,141 rev](https://www.amazon.com/dp/B081P8C5QG) [3**Obagi Nu-Derm Blend FX Cream 2 oz.**Obagi Medical**$110.32**4.6★952 rev](https://www.amazon.com/dp/B00XNTNH6Y)
### **Newest**
by launch date
[**Obagi Medical Nu-Derm Clear Fx Skin Brightening Cream Pack of 2**Obagi Medical**$210.09**2,141 rev6y ago](https://www.amazon.com/dp/B081P8C5QG) [**Obagi Nu-Derm Clear FX Cream 2 oz.**Obagi Medical**$112.95**2,141 rev11y ago](https://www.amazon.com/dp/B00PX78KPM) [**Obagi Nu-Derm Blend FX Cream 2 oz.**Obagi Medical**$110.32**952 rev11y ago](https://www.amazon.com/dp/B00XNTNH6Y)
### **Trending**
90-day click momentum
[**Obagi Nu-Derm Clear FX Cream 2 oz.**Obagi Medical**$112.95**4.5★**▲ 24%**](https://www.amazon.com/dp/B00PX78KPM) [**Obagi Nu-Derm Blend FX Cream 2 oz.**Obagi Medical**$110.32**4.6★**▼ 52%**](https://www.amazon.com/dp/B00XNTNH6Y) [**Obagi Medical Nu-Derm Clear Fx Skin Brightening Cream Pack of 2**Obagi Medical**$210.09**4.5★**▼ 56%**](https://www.amazon.com/dp/B081P8C5QG)
## **What buyers say about obagi 3**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Great product”*
**Suitability Combination Skin**25%
*“Very good skin product”*
**Value For Money**15%
*“A product worth the money”*
**Advertised Vs Actual Product**15%
*“and was like the picture show on Amazon”*
**Soft Feel**3%
*“soften my skin”*
### **What buyers complain about **
**Value For Money**42%
*“It is expensive”*
**Brightness/Shine/Glow**17%
*“Couldnt brighten my skin”*
**Smell**17%
*“The smell is not that pleasant though”*
**Moist/Dry**4%
*“moisturizer would clogg my pours”*
**Skin Health**4%
*“I was nervous too because I have very sensitive skin”*
**Wrinkles**4%
*“I was unable to get rid of the bumps”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Value For Money**14%
**Product Condition**10%
**Functionality-Overall**10%
**Smell**9%
**Color**7%
**Size-Overall**5%
**Defective Material/Parts**4%
**Texture/Consistency-Overall**4%
**Suitability Combination Skin**3%
## **Common questions**
- **Is obagi 3 profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 3 tracked products. 90-day search growth is +22.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the obagi 3 niche?**
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in obagi 3?**
- Top complaints mined from reviews: Value For Money, Brightness/Shine/Glow, Smell. The return rate is 2.2%.
- **When does demand for obagi 3 peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the obagi 3 niche?**
- Listings span $110.32–$210.09; the average listing price is $144.45 (sweet spot $15–$100). The average incumbent carries 1,745 reviews — the moat a new listing must climb.
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