---
title: "Oatmeal Soap — $300K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oatmeal-soap"
last_updated: "2026-08-11T04:23:06.376Z"
locale: en
meta:
description: "Niche score 61/100 · $300K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $300K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oatmeal Soap — $300K/yr Amazon US Niche (2026) - Flapen"
---
# **oatmeal soap**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 29Conversion 78Competition 76Returns 98Price range 64Avg price 71Brand share 90Review moat 24Quality gap 30
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.47**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.93–$38.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$300K**
$300K/yr · 271K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,480.1**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, oatmeal soap is a $300K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oatmeal soap market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$362K–$434K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#681**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**727**
**Top-5 brand share**
**45%**
Top 20: 97%
**Top-5 click share**
**39%**
Top 20: 84%
**Open market**
**48%**
- Yardley11% - Aveeno9% - Sappo Hill8% - Grisi8% - The Soap Haven8% - Betres7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/oatmeal-soap/trend)
## **Top oatmeal soap search terms**
- **oatmeal soap**125K/yr+5.0%6.7% conv. - **oatmeal soap bar**42K/yr+8.2%6.6% conv. - **oatmeal bar soap**21K/yr-0.6%5.3% conv. - **sappo hill soap**15K/yr+5.0%3.8% conv. - **oatmeal soap for eczema**12K/yr+19.3%5.3% conv. - **oatmeal soap for itchy skin**10K/yr-10.6%10.4% conv. - **jabon de avena**7K/yr+20.8%3.7% conv. - **jabon de avena para el cuerpo**7K/yr+1.2%4.4% conv. - **oat soap**8K/yr-3.1%5.2% conv. - **jabon de avena para la cara**9K/yr-44.3%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/oatmeal-soap/search-terms)
## **Top oatmeal soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$18K9%$27K12%$36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yardley Oatmeal and Almond Bar Soap Oatmeal & Almond 4 Ounce**Yardley**$1.93**4.6★14,459 rev](https://www.amazon.com/dp/B000Q6D3MA) [2**Grisi Oatmeal Bar Soap Gentle Daily Body &Face Cleanser with Natural Oats Hydrating Soothing & Nourishing Soap for All Skin Types Ideal for the Whole Family 3.5 oz Bars 6 - Pack**Grisi**$8.08**4.6★369 rev](https://www.amazon.com/dp/B08QYC1GMY) [3**Oatmeal Soap - 4 Oatmeal & Honey Goat Milk Soap Bars Handmade in USA All Natural Unscented SLS Free No Parabens**The Soap Haven**$27.31**4.4★1,902 rev](https://www.amazon.com/dp/B00GK8TYDA) [4**Betres Avena Oatmeal Bar Soap 3.5 oz for Sensitive Skin - 2-PACK**Betres**$7.84**4.5★118 rev](https://www.amazon.com/dp/B07DRMQKSR) [5**iHeart Gentle Moisture Oatmeal Eczema Soap (2 Packs) with Olive Oil and Shea Butter - Hydrating Nourishing Cleansing and Soothing for Sensitive Skin - Infused with Honey Oats and Rosemary**iHeart Nature**$14.71**4.3★4,064 rev](https://www.amazon.com/dp/B0DH8FCCCP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ivory Exfoliating Bath Bar Soap Designed for Whole Family with Plant-Based Cleansers Made Without Heavy Perfumes Parabens or Phthalates Warm Vanilla + Oat Milk Scent 3.17 oz (4 Count)**Ivory**$4.82**762 rev1y ago](https://www.amazon.com/dp/B0F8BXFTBB) [**Oatmeal Soap Natural Oatmeal & Honey Goat Milk Soap Bar Face & Body Wash for Eczema Psoriasis Dry Itchy Sensitive Skin Relief Unscented Great for Kids Babies Handcrafted Made in USA**Herblov**$6.88**207 rev1y ago](https://www.amazon.com/dp/B0DQRF26KB) [**iHeart Gentle Moisture Oatmeal Eczema Soap (2 Packs) with Olive Oil and Shea Butter - Hydrating Nourishing Cleansing and Soothing for Sensitive Skin - Infused with Honey Oats and Rosemary**iHeart Nature**$14.71**4,064 rev1y ago](https://www.amazon.com/dp/B0DH8FCCCP) [**Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults**Erbaid**$10.02**470 rev1y ago](https://www.amazon.com/dp/B0DDM99JZ1) [**Oatmeal Soap Natural Oatmeal & Honey Goat Milk Bar Face & Body Wash for Eczema Psoriasis Dry Itchy Sensitive Skin Relief Unscented Soap Great for Kids Babies Handcrafted Made in USA**Erbaid**$7.06**260 rev1y ago](https://www.amazon.com/dp/B0DDM6G1TD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ivory Exfoliating Bath Bar Soap Designed for Whole Family with Plant-Based Cleansers Made Without Heavy Perfumes Parabens or Phthalates Warm Vanilla + Oat Milk Scent 3.17 oz (4 Count)**Ivory**$4.82**4.5★**▲ 110%**](https://www.amazon.com/dp/B0F8BXFTBB) [**St. Ives Oatmeal & Shea Butter Body Wash | Moisturizing Body Wash for Sensitive and Dry Skin | 22 Fl. Oz.**St. Ives**$4.98**4.8★**▲ 81%**](https://www.amazon.com/dp/B084PTXJFJ) [**Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults**Erbaid**$10.02**4.5★**▲ 53%**](https://www.amazon.com/dp/B0DDM99JZ1) [**Betres Avena Oatmeal Bar Soap 3.5 oz for Sensitive Skin - 2-PACK**Betres**$7.84**4.5★**▲ 40%**](https://www.amazon.com/dp/B07DRMQKSR) [**Aveeno Soothing Bath Treatment Natural Colloidal Oatmeal Bath for Eczema Sensitive Skin Fragrance-Free Formula Eczema Bath Soak Relieves Itchy Dry Skin Individual Packets 8 ct.**Aveeno**$7.32**4.8★**▲ 29%**](https://www.amazon.com/dp/B000UEAARO)
**~~View all trending →~~**
## **What buyers say about oatmeal soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Light scent”*
**Quality-Overall**11%
*“The quality of the soap is very nice”*
**Soft Feel**9%
*“Soft skin”*
**Cleansing**8%
*“Rinses clean”*
**Value For Money**8%
*“Great deal”*
**Moist/Dry**7%
*“It is moisturizing”*
**Allergies**6%
*“non irritating”*
**Suitability Dry Skin**5%
*“no more dry skin”*
**Lather**5%
*“Lathers easy”*
**Suitability Combination Skin**3%
*“Great soap for people with sensitive skin”*
### **What buyers complain about **
**Smell**17%
*“Has weird scent”*
**Allergies**14%
*“Itchy skin”*
**Moist/Dry**6%
*“Seems to dry my skin”*
**Value For Money**5%
*“Too expensive”*
**Size-Overall**3%
*“Though these bars are fairly small”*
**Functionality-Overall**3%
*“Was using Cerave body wash and was ineffective”*
**Skin Health**3%
*“Made my skin break out”*
**Sensitivity-Overall**3%
*“My skin is very sensitive”*
**Leak-Proof**2%
*“Bottle was leaking”*
**Ease Of Cleaning**2%
*“poor cleaning”*
### **Top return reasons **
**Smell**22%
**Leak-Proof**20%
**Motor Power**11%
**Advertised Vs Actual Product**10%
**Value For Money**7%
**Size-Overall**6%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Product Condition**2%
**Moist/Dry**2%
## **Common questions**
- **Is oatmeal soap profitable to sell on Amazon United States?**
- The niche generates $300K/yr across 39 tracked products. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the oatmeal soap niche?**
- 25 brands and 727 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in oatmeal soap?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.4%.
- **When does demand for oatmeal soap peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the oatmeal soap niche?**
- Listings span $1.93–$38.73; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 6,480 reviews — the moat a new listing must climb.
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