---
title: "Oars and Alps Deodorant for Men — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oars-and-alps-deodorant-for-men"
last_updated: "2026-08-11T05:33:52.521Z"
locale: en
meta:
description: "Niche score 55/100 · $151K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $151K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oars and Alps Deodorant for Men — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **oars and alps deodorant for men**
**Worth a look**
Shows searches that convert (13.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 32Growth 58Conversion 96Competition 18Returns 95Price range 85Avg price 81Brand share 0Review moat 43Quality gap 92
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$12.21–$35.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.20**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+33.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,243.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$151K**
$151K/yr · 64K searches
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oars and alps deodorant for men is a $151K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oars and alps deodorant for men market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$172K–$215K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#259**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Oars + Alps100%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +33.4% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/oars-and-alps-deodorant-for-men/trend)
## **Top oars and alps deodorant for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$23K30%$45K45%$68K60%$91K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Fresh Ocean Splash 1pk 2.6oz**Oars + Alps**$12.21**4.0★2,978 rev](https://www.amazon.com/dp/B07DRP52W3) [2**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Deep Sea Glacier 1pk 2.6oz**Oars + Alps**$12.48**4.0★1,400 rev](https://www.amazon.com/dp/B07TPN86Z4) [3**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested California Coast 1pk 2.6oz**Oars + Alps**$12.46**4.0★3,060 rev](https://www.amazon.com/dp/B07WXWGXD3) [4**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Deep Sea Glacier 2pk 2.6oz**Oars + Alps**$25.91**4.5★362 rev](https://www.amazon.com/dp/B083Z8J7RF) [5**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Aspen Air 1pk 2.6oz**Oars + Alps**$13.04**4.0★3,060 rev](https://www.amazon.com/dp/B09B456VPX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oars + Alps Full Body Deodorant Spray for Men & Women Aluminum Free Deodorant Spray Dermatologist Tested Extra Strength Travel Size Long Lasting Odor Protection Fresh Ocean Splash**Oars + Alps**$13.31**177 rev2y ago](https://www.amazon.com/dp/B0CQKPRT1S) [**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Bergamot Grove 1pk 2.6oz**Oars + Alps**$13.48**3,060 rev4y ago](https://www.amazon.com/dp/B09YVQ7VNP) [**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Aspen Air 1pk 2.6oz**Oars + Alps**$13.04**3,060 rev4y ago](https://www.amazon.com/dp/B09B456VPX) [**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Variety Pack 3pk 2.6oz**Oars + Alps**$35.26**3,060 rev5y ago](https://www.amazon.com/dp/B08ZJLJ2GJ) [**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Deep Sea Glacier 2pk 2.6oz**Oars + Alps**$25.91**362 rev6y ago](https://www.amazon.com/dp/B083Z8J7RF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Deep Sea Glacier 1pk 2.6oz**Oars + Alps**$12.48**4.0★**▲ 57%**](https://www.amazon.com/dp/B07TPN86Z4) [**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Mandarin Woods 1pk 2.6oz**Oars + Alps**$12.96**4.0★**▲ 36%**](https://www.amazon.com/dp/B081TT7ZB4) [**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Variety Pack 3pk 2.6oz**Oars + Alps**$35.26**4.0★**— 7%**](https://www.amazon.com/dp/B08ZJLJ2GJ) [**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Eucalyptus Spearmint 1pk 2.6oz**Oars + Alps**$13.44**4.0★**— 3%**](https://www.amazon.com/dp/B07ZHWN4F6) [**Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Aspen Air 1pk 2.6oz**Oars + Alps**$13.04**4.0★**— 2%**](https://www.amazon.com/dp/B09B456VPX)
**~~View all trending →~~**
## **What buyers say about oars and alps deodorant for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**51%
*“The scent is fresh”*
**Quality-Overall**8%
*“Good product”*
**Durability**4%
*“Lasts all day”*
**Efficiency**4%
*“Works well”*
**Soft Feel**3%
*“goes on smooth”*
**Residue**2%
*“Strong and doesnt leave residue”*
**Value For Money**2%
*“Well priced too”*
**Allergies**1%
*“It has no harmful ingredients for the skin”*
**Suitability Winter Weather**1%
*“Worked great for deeply cold winter”*
**Suitable For Indoor**1%
*“Probably best suited for someone with an indoor job”*
### **What buyers complain about **
**Smell**30%
*“Scent does not last long”*
**Allergies**20%
*“Burns and rash”*
**Value For Money**7%
*“Overall a bad investment”*
**Functionality-Overall**6%
*“Ineffective”*
**Durability**4%
*“Doesnt last and not effective”*
**Moist/Dry**3%
*“Didn't hold up on keeping me dry”*
**Ingredients-Overall**3%
*“Product no longer contains 2-Methyl 5-Cyclohexylpentanol as anti-bacterial agent”*
**Strength**3%
*“Not strong enough”*
**Adhesion/Stickiness**2%
*“leaving too much of the stick unaccessible and unused even when cranked to the max”*
**Advertised Vs Actual Product**1%
*“Not the same”*
### **Top return reasons **
**Smell**54%
**Functionality-Overall**11%
**Advertised Vs Actual Product**8%
**Product Condition**5%
**Defective Material/Parts**4%
**Value For Money**3%
**Stain Resistance**2%
**Ingredients-Overall**2%
**Durability**1%
**Size-Overall**1%
## **Common questions**
- **Is oars and alps deodorant for men profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 11 tracked products. 90-day search growth is +33.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the oars and alps deodorant for men niche?**
- 1 brands and 5 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oars and alps deodorant for men?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.0%.
- **When does demand for oars and alps deodorant for men peak?**
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the oars and alps deodorant for men niche?**
- Listings span $12.21–$35.26; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 2,243 reviews — the moat a new listing must climb.
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