---
title: "Oakcha Perfume — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oakcha-perfume"
last_updated: "2026-08-05T23:22:40.726Z"
locale: en
meta:
description: "Niche score 48/100 · $1.3M/yr market · 1.3M searches/yr · $34.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $1.3M/yr market · 1.3M searches/yr · $34.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oakcha Perfume — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **oakcha perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 83Growth 28Conversion 38Competition 15Returns 99Price range 95Avg price 95Brand share 0Review moat 24Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.12**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.41–$58.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 1.3M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,637.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oakcha perfume is a $1.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oakcha perfume market data**
- **Units sold / yr**
- **50K–60K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.7M–$2.0M**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Sol de Janeiro97% - OUSHANG3%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +2.5% search growth over the last 90 days.
90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/oakcha-perfume/trend)
## **Top oakcha perfume search terms**
- **sol de janeiro 68**492K/yr+18.8%5.6% conv. - **sol de janeiro 48**149K/yr+10.8%4.3% conv. - **oakcha perfume**136K/yr-13.5%0.1% conv. - **fruity perfume**60K/yr+38.1%0.1% conv. - **perfume cheap**55K/yr-1.8%0.0% conv. - **perfume dupes**39K/yr-3.1%0.0% conv. - **french perfume**37K/yr-14.9%0.0% conv. - **cheirosa 68**26K/yr+22.8%5.6% conv. - **68 perfume**20K/yr-14.7%4.7% conv. - **48 sol de janeiro perfume**25K/yr-13.5%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/oakcha-perfume/search-terms)
## **Top oakcha perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$129K20%$258K30%$387K40%$517K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.47**4.6★20,835 rev](https://www.amazon.com/dp/B0B1HB719V) [2**Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist 240mL/8.1 fl oz.**Sol de Janeiro**$34.85**4.6★20,835 rev](https://www.amazon.com/dp/B0B1H2MDCX) [3**Sol de Janeiro Cheirosa 48 Hair & Body Fragrance Mist 90mL/3.0 fl oz.**Sol de Janeiro**$24.41**4.8★1,002 rev](https://www.amazon.com/dp/B0DPTKS8SD) [4**SOL DE JANEIRO Beija Flor Jet Set**Sol de Janeiro**$30.20**4.7★19,389 rev](https://www.amazon.com/dp/B0BZWWB6FB) [5**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)**Sol de Janeiro**$25.56**3.9★176 rev](https://www.amazon.com/dp/B0G2MQWN7Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)**Sol de Janeiro**$25.56**176 rev3mo ago](https://www.amazon.com/dp/B0G2MQWN7Z) [**OUSHANG Love in Rome Perfume for Women and Men Vanilla Fruity Woody Scent Elegant Romantic Fragrance Long Lasting 8+ Hours Extrait de Parfum**OUSHANG**$26.80**158 rev7mo ago](https://www.amazon.com/dp/B0G9NTRJPY) [**Sol de Janeiro Cheirosa 48 Hair & Body Fragrance Mist 90mL/3.0 fl oz.**Sol de Janeiro**$24.41**1,002 rev11mo ago](https://www.amazon.com/dp/B0DPTKS8SD) [**Sol de Janeiro Cheirosa 48 Hair & Body Fragrance Mist 240mL/8.1 fl oz.**Sol de Janeiro**$33.26**1,002 rev11mo ago](https://www.amazon.com/dp/B0F8XHHRWG) [**SOL DE JANEIRO Beija Flor Elasti-Body Oil 100 ml/ 3.4 fl oz**Sol de Janeiro**$48.02**281 rev1y ago](https://www.amazon.com/dp/B0F5L344ZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)**Sol de Janeiro**$25.56**3.9★**▲ 350%**](https://www.amazon.com/dp/B0G2MQWN7Z) [**OUSHANG Love in Rome Perfume for Women and Men Vanilla Fruity Woody Scent Elegant Romantic Fragrance Long Lasting 8+ Hours Extrait de Parfum**OUSHANG**$26.80**3.4★**▲ 113%**](https://www.amazon.com/dp/B0G9NTRJPY) [**SOL DE JANEIRO Beija Flor Elasti-Body Oil 100 ml/ 3.4 fl oz**Sol de Janeiro**$48.02**4.6★**▲ 58%**](https://www.amazon.com/dp/B0F5L344ZX) [**Sol de Janeiro Cheirosa 48 Hair & Body Fragrance Mist 240mL/8.1 fl oz.**Sol de Janeiro**$33.26**4.8★**▲ 27%**](https://www.amazon.com/dp/B0F8XHHRWG) [**Sol de Janeiro Collagen Boosting Beija Flor Elasti-Cream Body Cream 240mL/8.1 oz.**Sol de Janeiro**$44.53**4.6★**▲ 23%**](https://www.amazon.com/dp/B09WP884JV)
**~~View all trending →~~**
## **What buyers say about oakcha perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Light fragrance”*
**Value For Money**4%
*“Worth it”*
**Quality-Overall**3%
*“Excelente kit muy bueno”*
**Size-Overall**3%
*“can fit in my bag”*
**Soft Feel**2%
*“It has a smooth”*
**Durability**2%
*“Longevity seemed decent, and it does have that strong, concentrated feel”*
**Advertised Vs Actual Product**2%
*“Product IS AS DESCRIBED”*
**Ease Of Use**1%
*“Easy to use”*
**Moist/Dry**1%
*“Very hydrating and luxurious”*
**Ease Of Application**1%
*“Application is simple”*
### **What buyers complain about **
**Smell**40%
*“Very artificial smell”*
**Value For Money**9%
*“Waste of money”*
**Size-Overall**6%
*“Its a really tiny container”*
**Durability**6%
*“Broke immediately”*
**Advertised Vs Actual Product**2%
*“not the product it claims to be”*
**Texture/Consistency-Overall**1%
*“Bad consistency”*
**Quality-Overall**1%
*“terrible quality broke inmediatly”*
**Adhesion/Stickiness**1%
*“The stick broke in two days of using it”*
**Moist/Dry**1%
*“What's worse is that it got me soaked when I opened it”*
**Lather**1%
*“It doesnt lather well”*
### **Top return reasons **
**Smell**56%
**Size-Overall**9%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Durability**4%
**Defective Material/Parts**4%
**Adhesion/Stickiness**2%
**Product Condition**2%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is oakcha perfume profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the oakcha perfume niche?**
- 2 brands and 4 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oakcha perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.2%.
- **When does demand for oakcha perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the oakcha perfume niche?**
- Listings span $24.41–$58.52; the average listing price is $34.12 (sweet spot $15–$100). The average incumbent carries 6,637 reviews — the moat a new listing must climb.
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