[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-nyx-smooshy-matte-lip-balm":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":189,"baselines":228,"demand":233,"seasonality":410,"brandShare":423,"products":444,"feedback":671,"searchTerms":828,"related":878,"lastUpdated":173},"df8a29fd-ee23-415f-ab5b-e62c58d7446c","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":135,"newProducts360":168,"amazonNicheId":145,"title":169,"slug":170,"href":171,"leafCategoryName":172,"scrapedAt":173,"brandCount":135,"brandCountYearAgo":174,"sellerCount":175,"signals":176,"avgBsr":177,"pageQuality":178,"unitsSoldMin":179,"unitsSoldAvgMin":180,"unitsSoldAvgMax":181,"revenueMin":182,"revenueMax":183,"avgBrandAgeMonths":184,"avgSellerAgeDays":185,"top20ClickShare":186,"top20BrandShare":187,"primePct":158,"oosRate":188},125839,682705,1.4545,0.0124,0.0203,0.2945,0.9846,4.36,19277,9.08,1.34,18.63,65,15000,0.6308,0.0105,15,"nyx smooshy matte lip balm","nyx-smooshy-matte-lip-balm","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fnyx-smooshy-matte-lip-balm","Lips","2026-07-22T23:42:31.040047+00:00",9,151,[],70,0,12500,100,250,113500,136200,51,129,0.6565,1,0.0345,{"score":190,"verdict":191,"components":192},43,"skip",[193,198,201,205,208,211,213,218,221,224],{"key":194,"score":195,"weight":196,"raw":197},"marketSize",29,0.15,125838.92,{"key":199,"score":200,"weight":196,"raw":155},"growth",27,{"key":202,"score":203,"weight":204,"raw":156},"conversion",25,0.1,{"key":206,"score":207,"weight":196,"raw":157},"competition",86,{"key":209,"score":210,"weight":204,"raw":158},"brandShare",4,{"key":212,"score":164,"weight":204,"raw":159},"qualityGap",{"key":214,"score":215,"weight":216,"raw":217},"reviewMoat",17,0.05,19276.8,{"key":219,"score":220,"weight":204,"raw":167},"returns",94,{"key":222,"score":223,"weight":216,"raw":161},"avgPrice",26,{"key":225,"score":226,"weight":216,"raw":227},"priceRange",21,0.209947946790052,{"avgRating":229,"medianPrice":230,"medianReturnRate":231,"nichesTracked":232},4.42,24.38,0.0215,115062,{"points":234,"droppedPartialWeek":409},[235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406],{"week":236,"volume":237},"2025-06-15",12127,{"week":239,"volume":240},"2025-06-22",14443,{"week":242,"volume":243},"2025-06-29",15215,{"week":245,"volume":246},"2025-07-06",6243,{"week":248,"volume":249},"2025-07-13",7964,{"week":251,"volume":252},"2025-07-20",8219,{"week":254,"volume":255},"2025-07-27",9262,{"week":257,"volume":258},"2025-08-03",5341,{"week":260,"volume":261},"2025-08-10",5423,{"week":263,"volume":264},"2025-08-17",3983,{"week":266,"volume":267},"2025-08-24",3414,{"week":269,"volume":270},"2025-08-31",3345,{"week":272,"volume":273},"2025-09-07",3039,{"week":275,"volume":276},"2025-09-14",2756,{"week":278,"volume":279},"2025-09-21",2822,{"week":281,"volume":282},"2025-09-28",2754,{"week":284,"volume":285},"2025-10-05",2503,{"week":287,"volume":288},"2025-10-12",2913,{"week":290,"volume":291},"2025-10-19",3012,{"week":293,"volume":294},"2025-10-26",2726,{"week":296,"volume":297},"2025-11-02",2741,{"week":299,"volume":300},"2025-11-09",2904,{"week":302,"volume":303},"2025-11-16",2863,{"week":305,"volume":306},"2025-11-23",2867,{"week":308,"volume":309},"2025-11-30",3974,{"week":311,"volume":312},"2025-12-07",3617,{"week":314,"volume":315},"2025-12-14",3408,{"week":317,"volume":318},"2025-12-21",3235,{"week":320,"volume":321},"2025-12-28",2246,{"week":323,"volume":324},"2026-01-04",12217,{"week":326,"volume":327},"2026-01-11",10769,{"week":329,"volume":330},"2026-01-18",10416,{"week":332,"volume":333},"2026-01-25",9696,{"week":335,"volume":336},"2026-02-01",9921,{"week":338,"volume":339},"2026-02-08",9848,{"week":341,"volume":342},"2026-02-15",9172,{"week":344,"volume":345},"2026-02-22",8967,{"week":347,"volume":348},"2026-03-01",8903,{"week":350,"volume":351},"2026-03-08",8619,{"week":353,"volume":354},"2026-03-15",8076,{"week":356,"volume":357},"2026-03-22",7526,{"week":359,"volume":360},"2026-03-29",7255,{"week":362,"volume":363},"2026-04-05",6050,{"week":365,"volume":366},"2026-04-12",5544,{"week":368,"volume":369},"2026-04-19",5818,{"week":371,"volume":372},"2026-04-26",5833,{"week":374,"volume":375},"2026-05-03",6620,{"week":377,"volume":378},"2026-05-10",7352,{"week":380,"volume":381},"2026-05-17",6928,{"week":383,"volume":384},"2026-05-24",6657,{"week":386,"volume":387},"2026-05-31",7724,{"week":389,"volume":390},"2026-06-07",12165,{"week":392,"volume":393},"2026-06-14",11538,{"week":395,"volume":396},"2026-06-21",12545,{"week":398,"volume":399},"2026-06-28",17593,{"week":401,"volume":402},"2026-07-05",12067,{"week":404,"volume":405},"2026-07-12",12053,{"week":407,"volume":408},"2026-07-19",12982,false,[411,412,413,414,415,416,417,418,419,420,421,422],1.5014451735049121,1.3206363088130357,1.125376670118425,0.8098077186440596,0.9832936501262575,1.9036640236746913,1.369429320358292,0.5993796445569937,0.39614211953975487,0.38858228839560516,0.4277819289642563,0.43568317183749666,{"top":424,"otherBrandCount":142,"otherClickShare":443},[425,428,431,434,437,440],{"brand":426,"clickShare":427},"NYX PROFESSIONAL MAKEUP",0.4772000000000001,{"brand":429,"clickShare":430},"e.l.f.",0.35810000000000003,{"brand":432,"clickShare":433},"JUDYDOLL",0.094,{"brand":435,"clickShare":436},"wet n wild",0.039099999999999996,{"brand":438,"clickShare":439},"MAYBELLINE",0.016,{"brand":441,"clickShare":442},"REVLON",0.007,0.00859999999999983,[445,455,466,477,487,496,506,515,523,534,544,553,563,571,581,591,601,608,616,626,636,645,654,663],{"asin":446,"title":447,"brand":426,"imageUrl":448,"price":449,"rating":450,"reviews":451,"clickShare90":452,"clickShare360":453,"launchDate":374,"amazonUrl":454},"B0FZC9117T","NYX PROFESSIONAL MAKEUP Fat Matte Lipstick Pigmented Smoothing & Non-Drying Lip Crayon Long Lasting Lip Makeup Vegan & Cruelty Free - Rose Robe (Rose Nude)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410nlpWyt7L.jpg",11.82,4.3,775,0.0788,0.0218,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZC9117T",{"asin":456,"title":457,"brand":426,"imageUrl":458,"price":459,"rating":460,"reviews":461,"clickShare90":462,"clickShare360":463,"launchDate":464,"amazonUrl":465},"B08WBMR6G6","NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Warm Up (Red Rose)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31S0qR9gD1L.jpg",9.74,4.4,17249,0.0733,0.069,"2021-03-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08WBMR6G6",{"asin":467,"title":468,"brand":429,"imageUrl":469,"price":470,"rating":471,"reviews":472,"clickShare90":473,"clickShare360":474,"launchDate":475,"amazonUrl":476},"B0G1H5Y7KN","e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Rose Latte","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31AVEvligBL.jpg",9.93,4.5,1792,0.0628,0.0471,"2025-12-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G1H5Y7KN",{"asin":478,"title":479,"brand":429,"imageUrl":480,"price":481,"rating":471,"reviews":482,"clickShare90":483,"clickShare360":484,"launchDate":485,"amazonUrl":486},"B0BSP2C7HJ","e.l.f. O Face Satin Lipstick Richly Pigmented Nourishing & Long-Lasting Creamy Lipstick Infused With Jojoba Vegan & Cruelty-Free Drive","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31c-HzsjEWL.jpg",7.71,6462,0.042,0.0202,"2023-01-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BSP2C7HJ",{"asin":488,"title":489,"brand":429,"imageUrl":490,"price":491,"rating":471,"reviews":482,"clickShare90":492,"clickShare360":493,"launchDate":494,"amazonUrl":495},"B0BQQRWPLK","e.l.f. O Face Satin Lipstick Richly Pigmented Nourishing & Long-Lasting Creamy Lipstick Infused With Jojoba Vegan & Cruelty-Free Dirty Talk","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31EDnJTKckL.jpg",7.86,0.0376,0.0931,"2022-12-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BQQRWPLK",{"asin":497,"title":498,"brand":426,"imageUrl":499,"price":500,"rating":450,"reviews":501,"clickShare90":502,"clickShare360":503,"launchDate":504,"amazonUrl":505},"B019YUECNC","NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - Budapest (Deep Mauve With Red Undertone)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31K7VbN0FiS.jpg",6.26,45120,0.0335,0.037,"2015-12-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB019YUECNC",{"asin":507,"title":508,"brand":426,"imageUrl":509,"price":510,"rating":450,"reviews":501,"clickShare90":511,"clickShare360":512,"launchDate":513,"amazonUrl":514},"B004LXHEX8","NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - London (Mid-Tone Beige)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31FIg34pInL.jpg",6.13,0.0331,0.0281,"2011-02-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004LXHEX8",{"asin":516,"title":517,"brand":429,"imageUrl":518,"price":519,"rating":471,"reviews":482,"clickShare90":520,"clickShare360":521,"launchDate":485,"amazonUrl":522},"B0BSP314QB","e.l.f. O Face Satin Lipstick Richly Pigmented Nourishing & Long-Lasting Creamy Lipstick Infused With Jojoba Vegan & Cruelty-Free Effortless","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31FcskbQ+-L.jpg",8.5,0.0326,0.0262,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BSP314QB",{"asin":524,"title":525,"brand":429,"imageUrl":526,"price":527,"rating":528,"reviews":529,"clickShare90":530,"clickShare360":531,"launchDate":532,"amazonUrl":533},"B08S57F6JH","e.l.f. Sheer Slick Lipstick Hydrating Lipstick For Sheer Color With A Shiny Finish Infused With Vitamin E Vegan & Cruelty-free Black Cherry","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31AX0NipTlL.jpg",5.54,4.6,3009,0.0324,0.0433,"2022-06-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08S57F6JH",{"asin":535,"title":536,"brand":426,"imageUrl":537,"price":538,"rating":471,"reviews":539,"clickShare90":540,"clickShare360":541,"launchDate":542,"amazonUrl":543},"B07GXDZN53","NYX PROFESSIONAL MAKEUP Suede Matte Lipstick Vegan Formula - Sweet Tooth (Fuschia)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319D9Bux6tS.jpg",8.22,2415,0.0297,0.018,"2018-08-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07GXDZN53",{"asin":545,"title":546,"brand":432,"imageUrl":547,"price":548,"rating":210,"reviews":549,"clickShare90":550,"clickShare360":512,"launchDate":551,"amazonUrl":552},"B0G43SM6RS","JUDYDOLL Cushion Matte Lip Cream Hydrating Matte Lipstick with Tripeptide & Squalane Lip Line Blurring Velvet Lip Mud Smudge-Proof Long-Lasting Non-craked (G204 Taro Haze)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HEXq3jN-L.jpg",15.53,218,0.0274,"2025-11-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G43SM6RS",{"asin":554,"title":555,"brand":426,"imageUrl":556,"price":557,"rating":450,"reviews":558,"clickShare90":559,"clickShare360":560,"launchDate":561,"amazonUrl":562},"B08VJ5WDQT","NYX PROFESSIONAL MAKEUP Shine Loud Long-Lasting Liquid Lipstick with Clear Lip Gloss - Magic Maker (Dusty Nude Mauve)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31SrKPNdIYL.jpg",11.56,7770,0.0245,0.0287,"2021-01-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08VJ5WDQT",{"asin":564,"title":565,"brand":429,"imageUrl":566,"price":567,"rating":471,"reviews":472,"clickShare90":568,"clickShare360":569,"launchDate":475,"amazonUrl":570},"B0G1H1NQY8","e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Jam Packed","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F311b1ikhogL.jpg",9.94,0.0244,0.0252,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G1H1NQY8",{"asin":572,"title":573,"brand":426,"imageUrl":574,"price":575,"rating":450,"reviews":576,"clickShare90":577,"clickShare360":578,"launchDate":579,"amazonUrl":580},"B0861NBXQG","NYX PROFESSIONAL MAKEUP Shout Loud Satin Lipstick Infused With Shea Butter - In Love (Pink Mauve)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Bbv5SXHgL.jpg",8.3,3781,0.0221,0.027,"2020-04-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0861NBXQG",{"asin":582,"title":583,"brand":426,"imageUrl":584,"price":585,"rating":450,"reviews":586,"clickShare90":587,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B005FYJFCK","NYX PROFESSIONAL MAKEUP Matte Lipstick - Audrey (Mid-Tone Blue Pink)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316Do1lmUnL.jpg",9.12,18410,0.0195,0.0078,"2011-12-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB005FYJFCK",{"asin":592,"title":593,"brand":429,"imageUrl":594,"price":595,"rating":450,"reviews":596,"clickShare90":597,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B0CPYPQNJD","e.l.f. Pout Clout Lip Plumping Pen Nourishing Lip Balm For Sheer Color & Shine Plumps & Moisturizes Vegan & Cruelty-Free Pinky Out","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319n0eIzmaL.jpg",7.95,4971,0.0179,0.0228,"2024-06-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CPYPQNJD",{"asin":602,"title":603,"brand":426,"imageUrl":604,"price":605,"rating":450,"reviews":501,"clickShare90":597,"clickShare360":606,"launchDate":513,"amazonUrl":607},"B004LXJOEK","NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - Abu Dhabi (Deep Rose-Beige)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31V7nvXr2gL.jpg",6.34,0.0222,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004LXJOEK",{"asin":609,"title":610,"brand":429,"imageUrl":611,"price":612,"rating":471,"reviews":482,"clickShare90":613,"clickShare360":614,"launchDate":485,"amazonUrl":615},"B0BSP3JPPQ","e.l.f. O Face Satin Lipstick Richly Pigmented Nourishing & Long-Lasting Creamy Lipstick Infused With Jojoba Vegan & Cruelty-Free Shameless","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312ranbkoCL.jpg",8.61,0.0171,0.0243,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BSP3JPPQ",{"asin":617,"title":618,"brand":429,"imageUrl":619,"price":620,"rating":450,"reviews":621,"clickShare90":622,"clickShare360":623,"launchDate":624,"amazonUrl":625},"B09JL5PCJ6","e.l.f. Hydrating Core Lip Shine with Shea Butter & Vitamin E Tinted Lip Balm for A Smooth Glossy Finish & Long-Lasting Moisture Ecstatic Deep Berry","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319ksyqd+8L.jpg",7.67,15704,0.0154,0.0261,"2021-10-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09JL5PCJ6",{"asin":627,"title":628,"brand":432,"imageUrl":629,"price":630,"rating":631,"reviews":632,"clickShare90":633,"clickShare360":156,"launchDate":634,"amazonUrl":635},"B0FR99DNQT","JUDYDOLL Peel Off Stain and Plumping Oil Duo - Long-Lasting Lip Stain with 3D Plumping Gloss Hydrating and Non-Sticky Formula (#02 Lavender Mist)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31PdrPcNODL.jpg",17.74,4.1,77,0.0145,"2025-09-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FR99DNQT",{"asin":637,"title":638,"brand":432,"imageUrl":639,"price":640,"rating":450,"reviews":641,"clickShare90":642,"clickShare360":643,"launchDate":551,"amazonUrl":644},"B0G43SMYTN","JUDYDOLL Ice Watery Lip Gloss Moisturizing Liquid Lipstick with Hyaluronic Acid & Collagen Long-lasting Mirror Lip Glazes with Iron Applicator(11 Grape Shake 2.4 Grams)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TxzncqDfL.jpg",16.39,145,0.0144,0.0091,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G43SMYTN",{"asin":646,"title":647,"brand":426,"imageUrl":648,"price":649,"rating":471,"reviews":650,"clickShare90":642,"clickShare360":651,"launchDate":652,"amazonUrl":653},"B0F1P24X43","NYX PROFESSIONAL MAKEUP Smushy Matte Lip Balm Tinted Lip Moisturizer with Soft Matte Finish - Snuggle SZN (Blush Nude)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3173iasitnL.jpg",8.27,1252,0.0185,"2025-06-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F1P24X43",{"asin":655,"title":656,"brand":426,"imageUrl":657,"price":658,"rating":450,"reviews":558,"clickShare90":659,"clickShare360":660,"launchDate":661,"amazonUrl":662},"B08VJ783H1","NYX PROFESSIONAL MAKEUP Shine Loud Long-Lasting Liquid Lipstick with Clear Lip Gloss - Boundary Pusher (Warm Brown)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31YzsG91T9L.jpg",12,0.014,0.0129,"2021-12-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08VJ783H1",{"asin":664,"title":665,"brand":426,"imageUrl":666,"price":667,"rating":450,"reviews":501,"clickShare90":668,"clickShare360":669,"launchDate":504,"amazonUrl":670},"B01BJ6QNW2","NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - Berlin (Medium Warm Brown)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gNILS6vFS.jpg",6.57,0.0127,0.0223,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01BJ6QNW2",{"love":672,"hate":741,"returnReasons":804},[673,680,686,693,700,707,714,720,727,734],{"topic":674,"percentOfMentions":675,"verbatims":676},"Color",0.3423,[677,678,679],"Color is accurate","Cute color","Awesome color",{"topic":681,"percentOfMentions":682,"verbatims":683},"Moist\u002FDry",0.0933,[684,685,685],"Very moisturizing","Super hydrating",{"topic":687,"percentOfMentions":688,"verbatims":689},"Soft Feel",0.0805,[690,691,692],"Buttery soft","Creamy and smooth","So soft",{"topic":694,"percentOfMentions":695,"verbatims":696},"Value For Money",0.0687,[697,698,699],"Reasonably priced","Best money ever spent","Amazing value",{"topic":701,"percentOfMentions":702,"verbatims":703},"Quality-Overall",0.0556,[704,705,706],"Amazing quality","great affordable quality","Great Quality Lipstick",{"topic":708,"percentOfMentions":709,"verbatims":710},"Durability",0.042699999999999995,[711,712,713],"Stays on all day","Stays on ALL day","Ive used for years",{"topic":715,"percentOfMentions":512,"verbatims":716},"Ease Of Application",[717,718,719],"Easy to apply","nice application","Application is effortless",{"topic":721,"percentOfMentions":722,"verbatims":723},"Smell",0.025,[724,725,726],"Good smell","Also the taste\u002Ffragrance is neutral to pleasant","Has a sweet scent",{"topic":728,"percentOfMentions":729,"verbatims":730},"Texture\u002FConsistency-Overall",0.022099999999999998,[731,732,733],"Amazing texture","nice texture","light texture",{"topic":735,"percentOfMentions":736,"verbatims":737},"Brightness\u002FShine\u002FGlow",0.0175,[738,739,740],"soft shine as described","Nice shine","I love this gloss",[742,748,754,760,766,773,778,785,791,797],{"topic":674,"percentOfMentions":743,"verbatims":744},0.2495,[745,746,747],"Color is not accurate","Color is different","Awful color",{"topic":681,"percentOfMentions":749,"verbatims":750},0.09050000000000001,[751,752,753],"No hydration","A little dry","No moisture",{"topic":708,"percentOfMentions":755,"verbatims":756},0.0779,[757,758,759],"It comes off so easily","Doesn't last","falls out of the tube",{"topic":721,"percentOfMentions":761,"verbatims":762},0.0352,[763,764,765],"Bad Smell","It doesnt really have a fragrance that I can detect","Smells weird",{"topic":767,"percentOfMentions":768,"verbatims":769},"Adhesion\u002FStickiness",0.026600000000000002,[770,771,772],"A sticky mess","Not Sticky","never really stick",{"topic":701,"percentOfMentions":559,"verbatims":774},[775,776,777],"Very cheap quality","Poor quality control","Low quality",{"topic":779,"percentOfMentions":780,"verbatims":781},"Advertised Vs Actual Product",0.024399999999999998,[782,783,784],"False advertising","Not as expected","it looks nothing like the photo",{"topic":728,"percentOfMentions":786,"verbatims":787},0.0169,[788,789,790],"The texture of this is awful","Something about the texture is strange","it leaves a weird texture",{"topic":694,"percentOfMentions":792,"verbatims":793},0.0152,[794,795,796],"Waste of money","Not worth it","not much product for the price",{"topic":798,"percentOfMentions":799,"verbatims":800},"Thickness",0.0141,[801,802,803],"It doesnt seem to be thick or cakey","It's a little thick","it was thick like putty to put on",[805,807,809,812,815,817,820,822,824,826],{"reason":674,"pct":806},0.6,{"reason":779,"pct":808},0.1091,{"reason":810,"pct":811},"Stain Resistance",0.0437,{"reason":813,"pct":814},"Product Condition",0.0387,{"reason":681,"pct":816},0.031200000000000002,{"reason":818,"pct":819},"Functionality-Overall",0.0208,{"reason":767,"pct":821},0.018799999999999997,{"reason":721,"pct":823},0.0184,{"reason":701,"pct":825},0.015700000000000002,{"reason":728,"pct":827},0.015,[829,834,838,843,848,853,858,863,868,873],{"term":830,"volume":831,"growthQoq":832,"conversionRate":833},"elf lipstick",200154,-0.0986,0.0198,{"term":835,"volume":836,"growthQoq":837,"conversionRate":442},"nyx lipstick",153557,0.0997,{"term":839,"volume":840,"growthQoq":841,"conversionRate":842},"nyx matte lipstick",70314,0.2138,0.0128,{"term":844,"volume":845,"growthQoq":846,"conversionRate":847},"judydoll lip",22630,0.0307,0.0109,{"term":849,"volume":850,"growthQoq":851,"conversionRate":852},"judydoll lip stain",27511,-0.3984,0.0188,{"term":854,"volume":855,"growthQoq":856,"conversionRate":857},"elf lip stick",24940,0.0793,0.0174,{"term":859,"volume":860,"growthQoq":861,"conversionRate":862},"nyx lipstick matte",20792,0.012,0.0061,{"term":864,"volume":865,"growthQoq":866,"conversionRate":867},"elf matte lipstick",19404,0.0251,0.0074,{"term":869,"volume":870,"growthQoq":871,"conversionRate":872},"nyx matte",13512,0.3291,0.0106,{"term":874,"volume":875,"growthQoq":876,"conversionRate":877},"elf lipsticks for women",17939,-0.0752,0.0196,[879,886,891,897,902,907],{"title":880,"href":881,"score":882,"verdict":883,"marketSize":884,"growth90":885},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":887,"href":888,"score":882,"verdict":883,"marketSize":889,"growth90":890},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":892,"href":893,"score":882,"verdict":894,"marketSize":895,"growth90":896},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":898,"href":899,"score":882,"verdict":883,"marketSize":900,"growth90":901},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":903,"href":904,"score":882,"verdict":894,"marketSize":905,"growth90":906},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":908,"href":909,"score":910,"verdict":883,"marketSize":911,"growth90":912},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]