---
title: "Nyla Perfume — $594K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nyla-perfume"
last_updated: "2026-08-11T03:57:43.864Z"
locale: en
meta:
description: "Niche score 45/100 · $594K/yr market · 1.2M searches/yr · $43.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $594K/yr market · 1.2M searches/yr · $43.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nyla Perfume — $594K/yr Amazon US Niche (2026) - Flapen"
---
# **nyla perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 23Conversion 14Competition 9Returns 99Price range 91Avg price 95Brand share 0Review moat 77Quality gap 63
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$43.40**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.48–$59.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****454.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$594K**
$594K/yr · 1.2M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nyla perfume is a $594K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nyla perfume market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$543K–$651K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#276**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **71%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- my perfumes52% - ARABIYAT25% - ARABIYAT PRESTIGE10% - A CENTER9% - Marwa Fashion5%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -3.8% search growth over the last 90 days.
200K150KSpike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nyla-perfume/trend)
## **Top nyla perfume search terms**
- **arabiyat prestige**325K/yr+4.4%0.6% conv. - **marwa arabiyat prestige**283K/yr-18.7%1.5% conv. - **marwa**104K/yr+7.9%1.3% conv. - **nyla perfume**124K/yr-26.4%2.2% conv. - **arabiyat prestige perfume**29K/yr+219.8%0.5% conv. - **marwa cologne**49K/yr-28.4%1.6% conv. - **aristo arabiyat prestige**19K/yr+52.0%2.3% conv. - **arabiyat prestige marwa**78K/yr-52.6%1.5% conv. - **marwa perfume**38K/yr+14.3%1.3% conv. - **arabiyat**41K/yr-26.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nyla-perfume/search-terms)
## **Top nyla perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$89K30%$178K45%$267K60%$356K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**my perfumes Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE**my perfumes**$55.03**4.2★795 rev](https://www.amazon.com/dp/B0F4NVN6WH) [2**ARABIYAT PRESTIGE MAHD AL DAHAB 100ML EAU DE PARFUM UNISEX FRAGRANCE - WOODY FRESH FRAGRANCE**ARABIYAT**$49.22**4.4★235 rev](https://www.amazon.com/dp/B0DYWRWPJF) [3**ARABIYAT PRESTIGE Aristo Eau De Parfum Cologne for Men & Women Citrus Woody Vanilla Fragrance with Lemon Mandarin Jasmine Musk Sandalwood Long Lasting Luxury Perfume Spray 3.4 Fl Oz**ARABIYAT PRESTIGE**$45.43**4.3★45 rev](https://www.amazon.com/dp/B0GF4146HQ) [4**A CENTER Marwa Mens Cologne 100ml Spicy Woody Eau de Parfum Bergamot Geranium Guaiac Wood Scent Gift for Him**A CENTER**$59.57**4.2★50 rev](https://www.amazon.com/dp/B0GLDVSW92) [5**Arabiyat Prestige Nyla Eau De Parfum 2.7 fl oz**ARABIYAT**$35.35**4.4★1,327 rev](https://www.amazon.com/dp/B0DHCLYXQK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A CENTER Marwa Mens Cologne 100ml Spicy Woody Eau de Parfum Bergamot Geranium Guaiac Wood Scent Gift for Him**A CENTER**$59.57**50 rev5mo ago](https://www.amazon.com/dp/B0GLDVSW92) [**ARABIYAT PRESTIGE Aristo Eau De Parfum Cologne for Men & Women Citrus Woody Vanilla Fragrance with Lemon Mandarin Jasmine Musk Sandalwood Long Lasting Luxury Perfume Spray 3.4 Fl Oz**ARABIYAT PRESTIGE**$45.43**45 rev6mo ago](https://www.amazon.com/dp/B0GF4146HQ) [**Arabiyat Prestige Nyla Eau De Parfum 2.7 fl oz**ARABIYAT**$35.35**1,327 rev1y ago](https://www.amazon.com/dp/B0DHCLYXQK) [**my perfumes Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE**my perfumes**$55.03**795 rev1y ago](https://www.amazon.com/dp/B0F4NVN6WH) [**ARABIYAT PRESTIGE MAHD AL DAHAB 100ML EAU DE PARFUM UNISEX FRAGRANCE - WOODY FRESH FRAGRANCE**ARABIYAT**$49.22**235 rev1y ago](https://www.amazon.com/dp/B0DYWRWPJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARABIYAT PRESTIGE Aristo Eau De Parfum Cologne for Men & Women Citrus Woody Vanilla Fragrance with Lemon Mandarin Jasmine Musk Sandalwood Long Lasting Luxury Perfume Spray 3.4 Fl Oz**ARABIYAT PRESTIGE**$45.43**4.3★**▲ 116%**](https://www.amazon.com/dp/B0GF4146HQ) [**Marwa Fashion Muslim Hijab for Women - Premium Quality hijab scarf for women made up of 100% Stretchable Polyester Black**Marwa Fashion**$12.48**4.4★**▲ 108%**](https://www.amazon.com/dp/B09XCS6B1L) [**my perfumes Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE**my perfumes**$55.03**4.2★**▲ 72%**](https://www.amazon.com/dp/B0F4NVN6WH) [**ARABIYAT Prestige La Di Da For Him EDP 100ml**ARABIYAT**$46.71**4.7★**— 7%**](https://www.amazon.com/dp/B0F7FYNZYC) [**A CENTER Marwa Mens Cologne 100ml Spicy Woody Eau de Parfum Bergamot Geranium Guaiac Wood Scent Gift for Him**A CENTER**$59.57**4.2★**— 10%**](https://www.amazon.com/dp/B0GLDVSW92)
**~~View all trending →~~**
## **What buyers say about nyla perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“Beautiful fragrance”*
**Quality-Overall**4%
*“Good quality”*
**Value For Money**3%
*“worth the money”*
**Durability**2%
*“Longevity is decent”*
**Gifting Purpose**2%
*“Nice Gift”*
**Size-Overall**2%
*“Perfect fit”*
**Advertised Vs Actual Product**2%
*“It was as expected”*
**Ease Of Use**2%
*“Very convenient”*
**Suitability Hot Weather**1%
*“Very nice spring summer vibes”*
**Soft Feel**1%
*“is very smooth”*
### **What buyers complain about **
**Smell**49%
*“Smells horrible”*
**Durability**19%
*“Doesn't last at all”*
**Value For Money**6%
*“Looks expensive”*
**Quality-Overall**3%
*“The product is cheap quality”*
**Defective Material/Parts**2%
*“on the perfume I gifted is defective”*
**Strength**1%
*“Not very strong”*
**Allergies**1%
*“it triggered my allergies”*
**Functionality-Overall**1%
*“Does not perform well”*
**Weight Heavy**1%
*“Bottle is heavy”*
**Moist/Dry**0%
*“Very citrus heavy with a powdery dry down”*
### **Top return reasons **
**Size-Overall**41%
**Quality-Overall**12%
**Color**10%
**Neck Fit**10%
**Advertised Vs Actual Product**9%
**Length**7%
**Shape/Style**3%
**Comfort-Overall**3%
**Material Quality**3%
## **Common questions**
- **Is nyla perfume profitable to sell on Amazon United States?**
- The niche generates $594K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the nyla perfume niche?**
- 5 brands and 23 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nyla perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for nyla perfume peak?**
- Demand peaks in May–Jun; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the nyla perfume niche?**
- Listings span $12.48–$59.57; the average listing price is $43.40 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.
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