---
title: "Nyc Curls — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nyc-curls"
last_updated: "2026-08-11T04:23:13.674Z"
locale: en
meta:
description: "Niche score 41/100 · $32K/yr market · 6K searches/yr · $28.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $32K/yr market · 6K searches/yr · $28.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nyc Curls — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **nyc curls**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 30Conversion 99Competition 0Returns 97Price range 95Avg price 95Brand share 0Review moat 71Quality gap 30
**Conversion**
**Incredible****17.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.53**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.82–$47.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****671.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$32K**
$32K/yr · 6K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nyc curls is a $32K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nyc curls market data**
- **Units sold / yr**
- **1K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$36K–$43K**
- units × avg price
- **Conversion rate**
- **17.7%**
- **Avg BSR**
- **#1,288**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- NYC Curls by Carlos Flores100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.
225175Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nyc-curls/trend)
## **Top nyc curls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$10K45%$14K60%$19K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYC Curls The Curl Conditioner. (Liter / 33.8 oz)**NYC Curls by Carlos Flores**$47.92**4.6★764 rev](https://www.amazon.com/dp/B01NBA69TX) [2**NYC Curls The Curl Conditioner | Daily Leave-in & Deep Conditioner for Curly Coily & Wavy Hair | 3 products in one | Silicone Free & Vegan | 12 FL OZ**NYC Curls by Carlos Flores**$18.86**4.6★764 rev](https://www.amazon.com/dp/B07MZBNXWP) [3**NYC Curls The Curl Cleanser | Best Sulfate Free Shampoo Alternative for Curly Coily & Wavy Hair | Zero Lather & Color Safe | Sulfate Free & Vegan | 12 FL OZ**NYC Curls by Carlos Flores**$18.82**4.5★486 rev](https://www.amazon.com/dp/B07M9SM63B)
### **Newest**
by launch date
[**NYC Curls The Curl Cleanser | Best Sulfate Free Shampoo Alternative for Curly Coily & Wavy Hair | Zero Lather & Color Safe | Sulfate Free & Vegan | 12 FL OZ**NYC Curls by Carlos Flores**$18.82**486 rev7y ago](https://www.amazon.com/dp/B07M9SM63B) [**NYC Curls The Curl Conditioner | Daily Leave-in & Deep Conditioner for Curly Coily & Wavy Hair | 3 products in one | Silicone Free & Vegan | 12 FL OZ**NYC Curls by Carlos Flores**$18.86**764 rev7y ago](https://www.amazon.com/dp/B07MZBNXWP) [**NYC Curls The Curl Conditioner. (Liter / 33.8 oz)**NYC Curls by Carlos Flores**$47.92**764 rev9y ago](https://www.amazon.com/dp/B01NBA69TX)
### **Trending**
90-day click momentum
[**NYC Curls The Curl Conditioner | Daily Leave-in & Deep Conditioner for Curly Coily & Wavy Hair | 3 products in one | Silicone Free & Vegan | 12 FL OZ**NYC Curls by Carlos Flores**$18.86**4.6★**▲ 17%**](https://www.amazon.com/dp/B07MZBNXWP) [**NYC Curls The Curl Conditioner. (Liter / 33.8 oz)**NYC Curls by Carlos Flores**$47.92**4.6★**— 6%**](https://www.amazon.com/dp/B01NBA69TX) [**NYC Curls The Curl Cleanser | Best Sulfate Free Shampoo Alternative for Curly Coily & Wavy Hair | Zero Lather & Color Safe | Sulfate Free & Vegan | 12 FL OZ**NYC Curls by Carlos Flores**$18.82**4.5★**▼ 13%**](https://www.amazon.com/dp/B07M9SM63B)
## **What buyers say about nyc curls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Weight Light**50%
*“Not heavy at all”*
**Suitability Curly Hair**50%
*“Works amazing on my curly hair”*
### **What buyers complain about **
**Value For Money**50%
*“is unjustifiably expensive”*
**Smell**50%
*“Smells nasty, doesnt work, makes hair feel dirty, is unjustifiably expensive”*
### **Top return reasons **
**Motor Power**38%
**Smell**19%
**Advertised Vs Actual Product**15%
**Moist/Dry**8%
**Value For Money**8%
**Leak-Proof**8%
**Functionality-Overall**4%
## **Common questions**
- **Is nyc curls profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 3 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the nyc curls niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nyc curls?**
- Top complaints mined from reviews: Value For Money, Smell. The return rate is 0.6%.
- **When does demand for nyc curls peak?**
- Demand peaks in Jul–Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nyc curls niche?**
- Listings span $18.82–$47.92; the average listing price is $28.53 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.
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