---
title: "Nuxe Lip Balm — $222K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nuxe-lip-balm"
last_updated: "2026-08-05T20:14:21.034Z"
locale: en
meta:
description: "Niche score 48/100 · $222K/yr market · 172K searches/yr · $14.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $222K/yr market · 172K searches/yr · $14.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nuxe Lip Balm — $222K/yr Amazon US Niche (2026) - Flapen"
---
# **nuxe lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 16Conversion 83Competition 45Returns 98Price range 63Avg price 69Brand share 10Review moat 27Quality gap 57
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.33**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.01–$27.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$222K**
$222K/yr · 172K searches
**Review moat**
**Okay****3,818.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nuxe lip balm is a $222K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nuxe lip balm market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$287K–$358K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#434**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**2%**
- Eau Thermale Avène27% - L'OCCITANE22% - Nuxe20% - Bioderma19% - La Roche-Posay8% - Nécessaire2% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nuxe-lip-balm/trend)
## **Top nuxe lip balm search terms**
- **avene lip balm**18K/yr-16.4%9.3% conv. - **bioderma lip balm**18K/yr-21.4%10.6% conv. - **loccitane lip balm**17K/yr+5.0%12.7% conv. - **nuxe lip balm**20K/yr-13.8%8.3% conv. - **caudalie lip balm**14K/yr-32.8%1.3% conv. - **french lip balm**10K/yr-20.2%1.9% conv. - **loccitane lip**10K/yr-23.2%11.3% conv. - **caudalie lip**9K/yr-13.3%1.2% conv. - **avene lip**8K/yr-25.7%9.9% conv. - **isdin reparador labial**6K/yr-19.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nuxe-lip-balm/search-terms)
## **Top nuxe lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$18K12%$27K16%$36K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOCCITANE 10% Organic Shea Butter Ultra Rich Lip Balm Stick Moisturizes Nourishes Repairs & Softens Dry Chapped Lips Long Lasting Vegan**L'OCCITANE**$10.63**4.2★3,220 rev](https://www.amazon.com/dp/B0009JQN9Y) [2**Avne Cold Cream Nutrition Nourishing Lip Balm**Eau Thermale Avène**$14.35**4.4★1,288 rev](https://www.amazon.com/dp/B01M25BNNO) [3**Avne Cicalfate+ Restorative Lip Balm**Eau Thermale Avène**$16.81**4.3★1,984 rev](https://www.amazon.com/dp/B07H827D59) [4**Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips**Bioderma**$15.01**4.5★7,870 rev](https://www.amazon.com/dp/B08FD7W4SD) [5**LOCCITANE Ultra-Rich 10% Shea Butter Nourishing Lip Balm 0.40 fl oz**L'OCCITANE**$12.97**4.4★1,065 rev](https://www.amazon.com/dp/B00R5DSC2I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**600 rev1y ago](https://www.amazon.com/dp/B0DSGQ8Y5J) [**The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 0.5 Fl Oz**The Ordinary**$9.14**1,960 rev2y ago](https://www.amazon.com/dp/B0D8CXZKF3) [**NUXE Lip Oil with Honey & Vitamin E Reve de Miel Lip Gloss 0.33 Fl Oz**Nuxe**$23.40**1,276 rev3y ago](https://www.amazon.com/dp/B0BH58BR2D) [**NUXE Ultra Nourishing Lip Balm with Shea Butter and Beeswax Lip Mask for Chapped Cracked and Dry Lips Very Rose 0.52 Oz**Nuxe**$18.77**1,021 rev4y ago](https://www.amazon.com/dp/B09JZN7RQD) [**Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips**Bioderma**$15.01**7,870 rev5y ago](https://www.amazon.com/dp/B08FD7W4SD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Le Petit Marseillais | Soin Lvres Nutrition Lvres Dessches (2 tubes de 4 9 g) Baume lvres au beurre de karit amande douce et huile dargan Stick lvres nourrissant**Le Petit Marseillais**$11.97**4.6★**▲ 61%**](https://www.amazon.com/dp/B006DUPURO) [**Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips - net wt.0.14 oz.**Bioderma**$9.43**4.5★**▲ 37%**](https://www.amazon.com/dp/B0060OKMLC) [**Avne Cicalfate+ Restorative Lip Balm**Eau Thermale Avène**$16.81**4.3★**▲ 33%**](https://www.amazon.com/dp/B07H827D59) [**NUXE Lip Oil with Honey & Vitamin E Reve de Miel Lip Gloss 0.33 Fl Oz**Nuxe**$23.40**4.2★**▲ 22%**](https://www.amazon.com/dp/B0BH58BR2D) [**NUXE Ultra Nourishing Lip Balm with Shea Butter and Beeswax Lip Mask for Chapped Cracked and Dry Lips Very Rose 0.52 Oz**Nuxe**$18.77**4.3★**▲ 19%**](https://www.amazon.com/dp/B09JZN7RQD)
**~~View all trending →~~**
## **What buyers say about nuxe lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**34%
*“SUPER hydrating”*
**Quality-Overall**10%
*“Best quality”*
**Soft Feel**9%
*“Its smooth and creamy”*
**Value For Money**6%
*“Worth Every Penny”*
**Smell**4%
*“clean scent”*
**Ease Of Application**3%
*“The applicator is amazing”*
**Texture/Consistency-Overall**2%
*“Nice texture”*
**Efficiency**2%
*“Outstanding Works”*
**Durability**2%
*“lasts well”*
**Suitability Dry Skin**2%
*“so this is good for a refresh if youre having dry or cracked lips”*
### **What buyers complain about **
**Moist/Dry**19%
*“Not hydrating at all”*
**Value For Money**14%
*“Expensive”*
**Smell**5%
*“Awful smell”*
**Size-Overall**4%
*“Its a small container”*
**Allergies**4%
*“Sometimes itchy and irritated”*
**Durability**4%
*“Broke”*
**Ease Of Use**4%
*“very hard to use”*
**Functionality-Overall**3%
*“this doesnt work well”*
**Thickness**3%
*“it doesn't really have a thick feeling compared to the bigger ounce I usually get”*
**Taste-Overall**2%
*“Strange taste”*
### **Top return reasons **
**Moist/Dry**17%
**Functionality-Overall**13%
**Advertised Vs Actual Product**10%
**Product Condition**9%
**Value For Money**7%
**Smell**6%
**Texture/Consistency-Overall**5%
**Adhesion/Stickiness**5%
**Size-Overall**5%
**Defective Material/Parts**4%
## **Common questions**
- **Is nuxe lip balm profitable to sell on Amazon United States?**
- The niche generates $222K/yr across 17 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the nuxe lip balm niche?**
- 9 brands and 34 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in nuxe lip balm?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.5%.
- **When does demand for nuxe lip balm peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the nuxe lip balm niche?**
- Listings span $8.01–$27.11; the average listing price is $14.33 (sweet spot $15–$100). The average incumbent carries 3,818 reviews — the moat a new listing must climb.
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