---
title: "Nuud Deodorant — $769K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nuud-deodorant"
last_updated: "2026-08-11T03:07:52.558Z"
locale: en
meta:
description: "Niche score 55/100 · $769K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $769K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nuud Deodorant — $769K/yr Amazon US Niche (2026) - Flapen"
---
# **nuud deodorant**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 71Growth 24Conversion 91Competition 31Returns 97Price range 77Avg price 79Brand share 0Review moat 19Quality gap 86
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.78–$44.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$769K**
$769K/yr · 422K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,346**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nuud deodorant is a $769K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nuud deodorant market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$832K–$998K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#622**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**571**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- hello85% - Nuud11% - Lume4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
13K8KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nuud-deodorant/trend)
## **Top nuud deodorant search terms**
- **hello deodorant**188K/yr-3.6%10.4% conv. - **hello deodorant for women**92K/yr+12.8%10.8% conv. - **nuud deodorant for women**26K/yr-31.5%6.3% conv. - **nuud**18K/yr+5.3%3.6% conv. - **lume lotion**11K/yr+36.6%2.4% conv. - **hello deodorant for men**16K/yr+10.8%11.8% conv. - **nuud deodorant**15K/yr-14.0%4.7% conv. - **hello sweet coconut deodorant**14K/yr-30.3%13.8% conv. - **lume peony rose**6K/yr+41.5%3.0% conv. - **lume body cream**5K/yr-2.5%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nuud-deodorant/search-terms)
## **Top nuud deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$77K20%$154K30%$231K40%$308K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**hello Sweet Coconut Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)**hello**$13.26**4.2★10,054 rev](https://www.amazon.com/dp/B0BLTFHLB2) [2**hello Clean + Fresh Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)**hello**$14.68**4.2★10,054 rev](https://www.amazon.com/dp/B0BLTF42PN) [3**hello Unicorn Aluminum Free Deodorant for Women Girls Safe for Kids Dermatologically tested Natural Fragrance 2 Pack**hello**$12.78**4.2★10,054 rev](https://www.amazon.com/dp/B0BLFNXMJ9) [4**hello Sunny Daze Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)**hello**$13.05**4.2★10,054 rev](https://www.amazon.com/dp/B0DNTVWVXN) [5**hello Unicorn Aluminum Free Deodorant for Women and Men with Shea Butter 24-Hour Freshness Baking Soda Free Deodorant Dermatologically Tested 2.6 oz Stick**hello**$6.93**4.5★1,202 rev](https://www.amazon.com/dp/B0CB4K784R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**hello Golden Hour Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)**hello**$12.64**10,054 rev6mo ago](https://www.amazon.com/dp/B0GFY1NXNY) [**hello Sunny Daze Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)**hello**$13.05**10,054 rev1y ago](https://www.amazon.com/dp/B0DNTVWVXN) [**hello Deodorant Variety Pack Aluminum Free Deodorant for Women and Men with Shea Butter Lavender Vanilla Sweet Coconut Unicorn Baking Soda Free 3 x 2.6 oz Sticks**hello**$19.59**334 rev1y ago](https://www.amazon.com/dp/B0DDSV757G) [**hello Deodorant Variety Pack Aluminum Free Deodorantfor Women and Men with Shea Butter Lavender Vanilla Sweet Coconut Baking Soda Free 2 x 2.6 oz Sticks**hello**$13.38**228 rev1y ago](https://www.amazon.com/dp/B0DDT1GQ8K) [**nuud The Stick | 45 gram | natural vegan stick deodorant non-toxic certified vegan effective for 48 hours no perfume no aluminium no alcohol no vague chemicals unisex enough for 6-7 weeks**Nuud**$19.71**212 rev1y ago](https://www.amazon.com/dp/B0D18R2CXG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**hello Golden Hour Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)**hello**$12.64**4.2★**▲ 191%**](https://www.amazon.com/dp/B0GFY1NXNY) [**Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Soft Powder)**Lume**$18.37**4.2★**▲ 86%**](https://www.amazon.com/dp/B0BZQJZQBT) [**nuud The Stick | 45 gram | natural vegan stick deodorant non-toxic certified vegan effective for 48 hours no perfume no aluminium no alcohol no vague chemicals unisex enough for 6-7 weeks**Nuud**$19.71**3.4★**▲ 68%**](https://www.amazon.com/dp/B0D18R2CXG) [**hello Clean + Fresh Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)**hello**$14.68**4.2★**▲ 60%**](https://www.amazon.com/dp/B0BLTF42PN) [**Sweet Coconut Roll On Deodorant Aluminum Free for Women & Men 48 Hour Non Sticky Dries Quick No White Residue Travel Size 2 Pack 1.69 oz Each**hello**$12.13**3.8★**▲ 58%**](https://www.amazon.com/dp/B0BN4JHCXM)
**~~View all trending →~~**
## **What buyers say about nuud deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**45%
*“Addicting smell”*
**Quality-Overall**8%
*“Excellent product”*
**Efficiency**5%
*“It works great”*
**Advertised Vs Actual Product**4%
*“Exactly as shown”*
**Allergies**4%
*“NO irritation”*
**Value For Money**3%
*“Worth the money”*
**Durability**2%
*“still best used daily”*
**Toxic/Chemical Free**2%
*“Aluminum Free”*
**Ease Of Use**2%
*“Easy to use”*
**Soft Feel**1%
*“is soft”*
### **What buyers complain about **
**Smell**29%
*“The strangest smell”*
**Functionality-Overall**10%
*“Doesnt work well”*
**Durability**7%
*“Does not last”*
**Allergies**5%
*“Skin irritation”*
**Value For Money**5%
*“But not worth the price”*
**Moist/Dry**2%
*“Too dry”*
**Stain Resistance**2%
*“White Stains”*
**Quality-Overall**2%
*“Low quality, does not work”*
**Hard Feel**2%
*“Hard and dry”*
**Ingredients-Overall**2%
*“not list the ingredients”*
### **Top return reasons **
**Smell**51%
**Functionality-Overall**12%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Size-Overall**2%
**Value For Money**2%
**Product Condition**2%
**Moist/Dry**2%
**Adhesion/Stickiness**2%
**Ingredients-Overall**1%
## **Common questions**
- **Is nuud deodorant profitable to sell on Amazon United States?**
- The niche generates $769K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the nuud deodorant niche?**
- 3 brands and 571 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nuud deodorant?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Durability. The return rate is 0.6%.
- **When does demand for nuud deodorant peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the nuud deodorant niche?**
- Listings span $6.78–$44.03; the average listing price is $16.63 (sweet spot $15–$100). The average incumbent carries 15,346 reviews — the moat a new listing must climb.
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