---
title: "Nutribella — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nutribella"
last_updated: "2026-08-11T05:59:20.487Z"
locale: en
meta:
description: "Niche score 47/100 · $114K/yr market · 137K searches/yr · $20.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $114K/yr market · 137K searches/yr · $20.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutribella — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **nutribella**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 19Conversion 51Competition 26Returns 96Price range 87Avg price 88Brand share 9Review moat 90Quality gap 73
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****190.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$20.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.08–$57.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$114K**
$114K/yr · 137K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nutribella is a $114K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutribella market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$101K–$121K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#1,204**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **47%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Nutribela 1558% - NUTRIBELA1018% - Generic8% - RUUFE8% - Yahve4% - SHAEIO4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nutribella/trend)
## **Top nutribella search terms**
- **nutribella**37K/yr+19.1%3.4% conv. - **nutribela**26K/yr+8.5%3.3% conv. - **nutribela para el cabello**50K/yr-53.3%3.1% conv. - **nutribela 15**8K/yr+11.8%3.7% conv. - **nutribela 10**7K/yr+10.3%3.5% conv. - **nutrivela**4K/yr-9.0%3.8% conv. - **nutrivela tratamiento**5K/yr-24.6%3.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nutribella/search-terms)
## **Top nutribella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tratamiento Reparacion Intensiva Nutribela15 Reconocidos Ingredientes | Intensive Repair Treatment 15 Ingredients 10.1oz-300ml**Nutribela 15**$16.35**4.4★489 rev](https://www.amazon.com/dp/B0BH3K5GX7) [2**Nutribela Hair Mask for damaged dry hair treatment with Avocado Argan Collagen Coconut oil Keratin Aloe Vera Vitamin E Serum Shea Macadamia Deep Conditioner Curly Frizzy cabello maltratado 17Onz**NUTRIBELA10**$19.30**4.5★1,525 rev](https://www.amazon.com/dp/B0C25ZBR8M) [3**Tratamiento Capilar Enzimoterapia Control Frizz Nutribela15 Reconocidos Ingredientes | Frizz Control Enzymotherapy Hair Treatment 15 Ingredients Quala (Regular Size 10.01oz-300ml)**Nutribela 15**$15.91**4.3★221 rev](https://www.amazon.com/dp/B0BH3K9SM7) [4**Nutribela 15 Reparacion Intensiva (3 Pack) Nutribela Shampoo Reparacion Intensiva 400mL + Acondicionador Reparacion Intensiva 400mL + Tratamiento 300mL Nutribela Shampoo y Acondicionador**RUUFE**$57.41**4.5★65 rev](https://www.amazon.com/dp/B0D87Q5HKQ) [5**Celulas Madre Control Nutribela15 Reconocidos Ingredientes | Stem Cells Prevention 15 Ingredients Quala (300grams)**Nutribela 15**$15.87**4.4★188 rev](https://www.amazon.com/dp/B0BH3HG4NH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NutriBela 15 Biokeratina - Yahve Hair Treatment Smooth & Manageable with 15 Natural Ingredients 300 ml**Yahve**$17.87**22 rev9mo ago](https://www.amazon.com/dp/B0FTC3S16N) [**Nutribela 15 Kit (Shampoo + Treatment + Aluminum Cap) Biokeratin | Set Biokeratina Liso y Manejable Nutribela15 Colombia (Champu + Tratamiento + Gorro de Aluminio) (13.5oz + 10.1oz)**Nutribela 15**$34.01**3 rev11mo ago](https://www.amazon.com/dp/B0FLBRX1BH) [**Nutribela Treatment Hair Biokeratin | Tratamiento Capilar Biokeratina Liso y Manejable Colombia (10.1oz - 300ml)**Nutribela 15**$17.55**3 rev11mo ago](https://www.amazon.com/dp/B0FLB2WDWP) [**NUTRIBELA para el Cabello Tratamiento Reparacin Intensiva 10.1 Oz /300 ml | Nutribella |Tratamiento para Cabello seco y maltratado | Mascarilla para el Cabello | 100% Colombiana | Collagen Mask**SHAEIO**$17.07**5 rev1y ago](https://www.amazon.com/dp/B0F6MHTYTS) [**Tratamiento capilar Nutribela 10 keratina natural bioactiva 90 g**Generic**$10.08**13 rev1y ago](https://www.amazon.com/dp/B0DY2TF3BD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NUTRIBELA para el Cabello Tratamiento Reparacin Intensiva 10.1 Oz /300 ml | Nutribella |Tratamiento para Cabello seco y maltratado | Mascarilla para el Cabello | 100% Colombiana | Collagen Mask**SHAEIO**$17.07**3.5★**▲ 356%**](https://www.amazon.com/dp/B0F6MHTYTS) [**Tratamiento capilar Nutribela 10 keratina natural bioactiva 90 g**Generic**$10.08**4.0★**▲ 181%**](https://www.amazon.com/dp/B0DY2TF3BD) [**Nutribela Treatment Hair Biokeratin | Tratamiento Capilar Biokeratina Liso y Manejable Colombia (10.1oz - 300ml)**Nutribela 15**$17.55**5.0★**▲ 153%**](https://www.amazon.com/dp/B0FLB2WDWP) [**Nutribela Hair Restoration Treatment with 10 ingredients 3.17 oz**Generic**$10.26**4.0★**▲ 130%**](https://www.amazon.com/dp/B0C4TTYRTC) [**Nutribela 15 Kit (Shampoo + Treatment + Aluminum Cap) Biokeratin | Set Biokeratina Liso y Manejable Nutribela15 Colombia (Champu + Tratamiento + Gorro de Aluminio) (13.5oz + 10.1oz)**Nutribela 15**$34.01**5.0★**▲ 57%**](https://www.amazon.com/dp/B0FLBRX1BH)
**~~View all trending →~~**
## **What buyers say about nutribella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“Great product”*
**Hair Growth**20%
*“shine to my hair”*
**Smell**16%
*“leaves behind a subtle, pleasant scent”*
**Moist/Dry**8%
*“It is definitely a great option if you are looking to hydrate”*
**Soft Feel**8%
*“A Game-Changer for Hair Repair and Softness”*
**Brightness/Shine/Glow**6%
*“It leaves your hair soft and shiny — without a doubt, its amazing”*
**Hair Styling**3%
*“Maintains your hair in good spirits”*
**Texture/Consistency-Overall**2%
*“had a better texture”*
**Absorbency**2%
*“It absorbs beautifully, detangles effortlessly, and leaves behind a subtle, pleasant scent”*
### **Top return reasons **
**Leak-Proof**62%
**Product Condition**14%
**Size-Overall**8%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Material Quality**2%
**Moist/Dry**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is nutribella profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nutribella niche?**
- 6 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- **When does demand for nutribella peak?**
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nutribella niche?**
- Listings span $10.08–$57.41; the average listing price is $20.22 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.
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