---
title: "Nutrafol Refill — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nutrafol-refill"
last_updated: "2026-08-11T05:04:52.772Z"
locale: en
meta:
description: "Niche score 33/100 · $21K/yr market · 5K searches/yr · $106.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $21K/yr market · 5K searches/yr · $106.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutrafol Refill — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **nutrafol refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 19Conversion 50Competition 7Returns 97Price range 20Avg price 73Brand share 0Review moat 24Quality gap 78
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$106.44**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,821.86**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$84.56–$161.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$21K**
$21K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nutrafol refill is a $21K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutrafol refill market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **$80K–$106K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Nutrafol100%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -12.7% search growth over the last 90 days.
250150Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nutrafol-refill/trend)
## **Top nutrafol refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$6K45%$10K60%$13K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutrafol Womens Hair Growth Supplements for Women Ages 18-44 Clinically Proven Hair Supplement for Visibly Thicker and Stronger Hair Dermatologist Recommended - 1 Month Supply 1 Refill Pouch**Nutrafol**$84.81**4.2★953 rev](https://www.amazon.com/dp/B0B4T5N2H4) [2**Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch**Nutrafol**$85.22**4.3★3,791 rev](https://www.amazon.com/dp/B0B57PZ2B2) [3**Nutrafol Mens Hair Growth Supplements Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply 1 Refill Pouch**Nutrafol**$85.65**4.1★685 rev](https://www.amazon.com/dp/B0B57NZKTW) [4**Nutrafol Womens Balance Hair Growth Supplements for Ages 45+ Clinically Proven for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 2 Month Supply 2 Refill Pouches**Nutrafol**$161.81**4.4★908 rev](https://www.amazon.com/dp/B09Z8NR8QR) [5**Nutrafol Womens Hair Growth Supplements Ages 18-44 Clinically Proven for Visibly Thicker and Stronger Hair in 3-6 Months Dermatologist Recommended - 2 Month Supply 2 Refill Pouches**Nutrafol**$158.18**4.4★151 rev](https://www.amazon.com/dp/B09Z8P22X7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch**Nutrafol**$85.22**3,791 rev4y ago](https://www.amazon.com/dp/B0B57PZ2B2) [**Nutrafol Mens Hair Growth Supplements Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply 1 Refill Pouch**Nutrafol**$85.65**685 rev4y ago](https://www.amazon.com/dp/B0B57NZKTW) [**Nutrafol Womens Hair Growth Supplements for Women Ages 18-44 Clinically Proven Hair Supplement for Visibly Thicker and Stronger Hair Dermatologist Recommended - 1 Month Supply 1 Refill Pouch**Nutrafol**$84.81**953 rev4y ago](https://www.amazon.com/dp/B0B4T5N2H4) [**Nutrafol Womens Balance Hair Growth Supplements for Ages 45+ Clinically Proven for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 2 Month Supply 2 Refill Pouches**Nutrafol**$161.81**908 rev4y ago](https://www.amazon.com/dp/B09Z8NR8QR) [**Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply**Nutrafol**$84.85**15,776 rev7y ago](https://www.amazon.com/dp/B07QZ5CTTF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch**Nutrafol**$85.22**4.3★**▲ 15%**](https://www.amazon.com/dp/B0B57PZ2B2) [**Nutrafol Womens Hair Growth Supplements Ages 18-44 Clinically Tested for Visibly Thicker and Stronger Hair Dermatologist Recommended - 1 Month Supply**Nutrafol**$84.56**4.2★**▲ 12%**](https://www.amazon.com/dp/B00LU4CZP8) [**Nutrafol Mens Hair Growth Supplements Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply 1 Refill Pouch**Nutrafol**$85.65**4.1★**— 0%**](https://www.amazon.com/dp/B0B57NZKTW) [**Nutrafol Womens Balance Hair Growth Supplements for Ages 45+ Clinically Proven for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 2 Month Supply 2 Refill Pouches**Nutrafol**$161.81**4.4★**— 2%**](https://www.amazon.com/dp/B09Z8NR8QR) [**Nutrafol Womens Hair Growth Supplements Ages 18-44 Clinically Proven for Visibly Thicker and Stronger Hair in 3-6 Months Dermatologist Recommended - 2 Month Supply 2 Refill Pouches**Nutrafol**$158.18**4.4★**— 7%**](https://www.amazon.com/dp/B09Z8P22X7)
**~~View all trending →~~**
## **What buyers say about nutrafol refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**46%
*“Helps my hair grows”*
**Quality-Overall**16%
*“it has pretty great reviews”*
**Value For Money**9%
*“Good price”*
**Thickness**3%
*“how thick its gotten”*
**Suitability Straight Hair**3%
*“This has done great for my hair”*
**Advertised Vs Actual Product**3%
*“Worked as advertised”*
**Symptom Reduction**2%
*“Great, took the first 4 pills and instant results”*
**Side Effects**1%
*“I have now been using this product for just over a year and have seen significant results”*
**Hair Styling**1%
*“on about how great my hair looked”*
**Ease Of Use**1%
*“its easily avoided”*
### **What buyers complain about **
**Value For Money**27%
*“Too expensive”*
**Functionality-Overall**16%
*“No result at all”*
**Side Effects**11%
*“Bad side effects”*
**Hair Related**7%
*“my hair fell out”*
**Smell**6%
*“Capsules smell, strong”*
**Allergies**5%
*“allergic”*
**Symptom Reduction**5%
*“I saw absolutely no improvement”*
**Thickness**2%
*“Was I actively getting thinner before this”*
**Durability**2%
*“13 months and does NOT work”*
**Size-Overall**2%
*“small”*
### **Top return reasons **
**Functionality-Overall**19%
**Value For Money**18%
**Advertised Vs Actual Product**14%
**Side Effects**11%
**Smell**8%
**Defective Material/Parts**5%
**Size-Overall**5%
**Damage/Burn Hair**4%
**Product Condition**3%
**Certifications**3%
## **Common questions**
- **Is nutrafol refill profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 7 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the nutrafol refill niche?**
- 1 brands and 4 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nutrafol refill?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Side Effects. The return rate is 0.7%.
- **When does demand for nutrafol refill peak?**
- Demand peaks in Jan–Feb–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the nutrafol refill niche?**
- Listings span $84.56–$161.81; the average listing price is $106.44 (sweet spot $15–$100). The average incumbent carries 5,822 reviews — the moat a new listing must climb.
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