---
title: "Nutrafol Collagen Powder — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nutrafol-collagen-powder"
last_updated: "2026-08-11T10:39:17.367Z"
locale: en
meta:
description: "Niche score 33/100 · $21K/yr market · 18K searches/yr · $83.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $21K/yr market · 18K searches/yr · $83.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutrafol Collagen Powder — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **nutrafol collagen powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 34Conversion 17Competition 13Returns 98Price range 57Avg price 81Brand share 0Review moat 0Quality gap 70
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$83.92**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$19.25–$161.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$21K**
$21K/yr · 18K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****50,153.56**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nutrafol collagen powder is a $21K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutrafol collagen powder market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$63K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Nutrafol81% - Sports Research9% - vital proteins5% - Vital Proteins5%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +7.6% search growth over the last 90 days.
700500Holiday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nutrafol-collagen-powder/trend)
## **Top nutrafol collagen powder search terms**
- **nutrafol collagen powder**7K/yr+37.6%2.2% conv. - **nutrafol collagen**8K/yr-25.6%1.9% conv. - **nutrafol collagen infusion**4K/yr+61.5%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nutrafol-collagen-powder/search-terms)
## **Top nutrafol collagen powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$6K45%$9K60%$13K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutrafol Womens Hair Growth Supplement and Collagen Peptides Powder Ages 18-44 Physician-formulated for Visibly Thicker Stronger Hair Dermatologist Recommended - 1 Month Supply 12 oz Bottle**Nutrafol**$124.05**4.4★463 rev](https://www.amazon.com/dp/B09R83QFWK) [2**Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply**Nutrafol**$84.85**4.2★15,776 rev](https://www.amazon.com/dp/B07QZ5CTTF) [3**Nutrafol Mens Hair Growth Supplement and Collagen Peptides Powder Physician-formulated for Visibly Thicker Stronger Hair Dermatologist Recommended - 1 Month Supply 12 oz Bottle**Nutrafol**$124.71**4.0★232 rev](https://www.amazon.com/dp/B09R82NLYC) [4**Sports Research Collagen Peptides - Hydrolyzed Type 1 & 3 Collagen Powder Protein Supplement for Healthy Skin Nails & Joints - Easy Mixing Vital Nutrients & Proteins Collagen for Women & Men**Sports Research**$30.47**4.6★129,540 rev](https://www.amazon.com/dp/B00XQ2XGAA) [5**Vital Proteins Collagen Peptides Powder Advanced with Hyaluronic Acid & Vitamin C 20oz Collagen Protein Unflavored 27 Servings**vital proteins**$40.96**4.5★214,365 rev](https://www.amazon.com/dp/B00K6JUG4K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch**Nutrafol**$85.22**3,791 rev4y ago](https://www.amazon.com/dp/B0B57PZ2B2) [**Vital Proteins Collagen Peptides Powder - Supports Hair Nail Skin Bone & Joint Health Unflavored Collagen Protein 9.33 OZ**Vital Proteins**$19.25**67,728 rev4y ago](https://www.amazon.com/dp/B09RQBHRCT) [**Nutrafol Womens Hair Growth Supplement and Collagen Peptides Powder Ages 18-44 Physician-formulated for Visibly Thicker Stronger Hair Dermatologist Recommended - 1 Month Supply 12 oz Bottle**Nutrafol**$124.05**463 rev4y ago](https://www.amazon.com/dp/B09R83QFWK) [**Nutrafol Mens Hair Growth Supplement and Collagen Peptides Powder Physician-formulated for Visibly Thicker Stronger Hair Dermatologist Recommended - 1 Month Supply 12 oz Bottle**Nutrafol**$124.71**232 rev4y ago](https://www.amazon.com/dp/B09R82NLYC) [**Nutrafol Womens Balance Hair Growth Supplements Dermatologist Recommended Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage - 2 Month Supply Pack of 2**Nutrafol**$161.21**998 rev6y ago](https://www.amazon.com/dp/B08S7TF5BL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutrafol Womens Balance Hair Growth Supplements Dermatologist Recommended Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage - 2 Month Supply Pack of 2**Nutrafol**$161.21**4.2★**▲ 109%**](https://www.amazon.com/dp/B08S7TF5BL) [**Vital Proteins Collagen Peptides Powder - Supports Hair Nail Skin Bone & Joint Health Unflavored Collagen Protein 9.33 OZ**Vital Proteins**$19.25**4.6★**▲ 66%**](https://www.amazon.com/dp/B09RQBHRCT) [**Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch**Nutrafol**$85.22**4.3★**▲ 15%**](https://www.amazon.com/dp/B0B57PZ2B2) [**Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply**Nutrafol**$84.85**4.2★**▲ 13%**](https://www.amazon.com/dp/B07QZ5CTTF) [**Nutrafol Womens Hair Growth Supplement and Collagen Peptides Powder Ages 18-44 Physician-formulated for Visibly Thicker Stronger Hair Dermatologist Recommended - 1 Month Supply 12 oz Bottle**Nutrafol**$124.05**4.4★**— 0%**](https://www.amazon.com/dp/B09R83QFWK)
**~~View all trending →~~**
## **What buyers say about nutrafol collagen powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The quality feels reliable”*
**Hair Growth**12%
*“Consistent Results Over Two Years – Noticeable Hair Growth and Skin Benefits”*
**Solubility**9%
*“Mixes easily”*
**Nutritional Content**5%
*“Great protein powder”*
**Value For Money**5%
*“Good price”*
**Taste-Overall**4%
*“Good taste”*
**Joint Pain**4%
*“Great for joint pain”*
**Advertised Vs Actual Product**3%
*“As Described”*
**Skin Health**3%
*“My skin has a healthy glow”*
**Ease Of Use**3%
*“EASY TO TAKE”*
### **What buyers complain about **
**Value For Money**13%
*“Expensive”*
**Taste-Overall**13%
*“Disgusting taste”*
**Functionality-Overall**6%
*“No result at all”*
**Ease Of Use**6%
*“Difficult to open”*
**Smell**5%
*“Awful smell”*
**Side Effects**5%
*“Bad side effects”*
**Solubility**3%
*“Doesnt dissolve”*
**Flavor**3%
*“No flavor so I can put it in my coffee”*
**Allergies**3%
*“allergic”*
**Hair Related**2%
*“my hair fell out”*
### **Top return reasons **
**Value For Money**19%
**Functionality-Overall**18%
**Advertised Vs Actual Product**13%
**Side Effects**11%
**Smell**7%
**Size-Overall**5%
**Defective Material/Parts**4%
**Damage/Burn Hair**4%
**Product Condition**3%
**Certifications**3%
## **Common questions**
- **Is nutrafol collagen powder profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 9 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the nutrafol collagen powder niche?**
- 4 brands and 17 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nutrafol collagen powder?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Functionality-Overall. The return rate is 0.3%.
- **When does demand for nutrafol collagen powder peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nutrafol collagen powder niche?**
- Listings span $19.25–$161.21; the average listing price is $83.92 (sweet spot $15–$100). The average incumbent carries 50,154 reviews — the moat a new listing must climb.
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