---
title: "Nurx — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nurx"
last_updated: "2026-08-11T04:06:34.807Z"
locale: en
meta:
description: "Niche score 39/100 · $159K/yr market · 177K searches/yr · $14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $159K/yr market · 177K searches/yr · $14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nurx — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **nurx**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 40Conversion 70Competition 6Returns 96Price range 41Avg price 67Brand share 0Review moat 24Quality gap 37
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.06**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$7.93–$19.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$159K**
$159K/yr · 177K searches
**Review moat**
**Bad****6,051.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nurx is a $159K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nurx market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$176K–$211K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#399**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- COSRX88% - Polet4% - Generic3% - The Ordinary2% - Good Molecules2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nurx/trend)
## **Top nurx search terms**
- **cosrx retinol**60K/yr+5.6%8.7% conv. - **retinol gel**20K/yr+46.1%0.7% conv. - **retinol 0.1**13K/yr+1.2%0.8% conv. - **cosrx retinol 0.1 cream**5K/yr+323.7%11.9% conv. - **tretinoin gel 0.25**6K/yr+131.2%0.3% conv. - **cosrx retinol 0.5**13K/yr-30.4%9.2% conv. - **cosrx the retinol 0.1 cream**7K/yr+43.7%10.2% conv. - **retinol cosrx**9K/yr-2.4%8.1% conv. - **retin a gel**6K/yr+17.3%0.3% conv. - **cosrx retinol 0.1**13K/yr-50.7%9.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nurx/search-terms)
## **Top nurx products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COSRX Retinol 0.1% Cream Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Skin Tightening Cream for Fine Lines & Firmness Gentle Daily Korean Skin Care 0.67 fl oz**COSRX**$16.46**4.4★3,451 rev](https://www.amazon.com/dp/B0B5DKJ8TS) [2**COSRX Retinol 0.5 Oil Anti-aging Serum with 0.5% Retinoid Treatment for Face Reduce Wrinkles Fine Lines Gentle Skincare for Day & Night Not Tested on Animals Korean Skin Care**COSRX**$19.96**4.6★3,107 rev](https://www.amazon.com/dp/B0B5DHH6S4) [3**COSRX Retinol 0.3% Cream 0.67 Oz Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Fine Lines Signs of Aging Gentle Daily Korean Skin Care**COSRX**$19.82**4.5★1,056 rev](https://www.amazon.com/dp/B0CM8M8HP8) [4**Polet Retinol Gel 0.025 Vitamin A Repairs Fine Lines & Wrinkles Scar Treatment Age and Sun Spots Anti-Aging Formula 20 Grams (Retinol Gel 0.025)**Polet**$9.22**4.3★39 rev](https://www.amazon.com/dp/B0F2N5L2ZZ) [5**Retinol Gel 0.1% with Vitamin A Lightweight Night Serum for Skin Texture & Smooth-Looking Skin 20 g**Generic**$10.56**4.6★85 rev](https://www.amazon.com/dp/B0DVCWP4C9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Retinol Gel 0.1% with Vitamin A Lightweight Night Serum for Skin Texture & Smooth-Looking Skin 20 g**Generic**$10.56**85 rev1y ago](https://www.amazon.com/dp/B0DVCWP4C9) [**Polet Retinol Gel 0.025 Vitamin A Repairs Fine Lines & Wrinkles Scar Treatment Age and Sun Spots Anti-Aging Formula 20 Grams (Retinol Gel 0.025)**Polet**$9.22**39 rev1y ago](https://www.amazon.com/dp/B0F2N5L2ZZ) [**COSRX Retinol 0.3% Cream 0.67 Oz Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Fine Lines Signs of Aging Gentle Daily Korean Skin Care**COSRX**$19.82**1,056 rev2y ago](https://www.amazon.com/dp/B0CM8M8HP8) [**COSRX 6X Peptide Collagen Skin Booster Toner Serum for Dull & Uneven Skin Preps Skin with Copper Peptides GHK-Cu Skin Renewal Boosting Facial Essence Korean Skin Care 5.07 oz**COSRX**$18.65**12,089 rev2y ago](https://www.amazon.com/dp/B0CCJ3SRB9) [**COSRX Retinol 0.1% Cream Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Skin Tightening Cream for Fine Lines & Firmness Gentle Daily Korean Skin Care 0.67 fl oz**COSRX**$16.46**3,451 rev4y ago](https://www.amazon.com/dp/B0B5DKJ8TS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Polet Retinol Gel 0.025 Vitamin A Repairs Fine Lines & Wrinkles Scar Treatment Age and Sun Spots Anti-Aging Formula 20 Grams (Retinol Gel 0.025)**Polet**$9.22**4.3★**▲ 97%**](https://www.amazon.com/dp/B0F2N5L2ZZ) [**Retinol Gel 0.1% with Vitamin A Lightweight Night Serum for Skin Texture & Smooth-Looking Skin 20 g**Generic**$10.56**4.6★**▲ 25%**](https://www.amazon.com/dp/B0DVCWP4C9) [**COSRX Retinol 0.1% Cream Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Skin Tightening Cream for Fine Lines & Firmness Gentle Daily Korean Skin Care 0.67 fl oz**COSRX**$16.46**4.4★**▲ 19%**](https://www.amazon.com/dp/B0B5DKJ8TS) [**COSRX 6X Peptide Collagen Skin Booster Toner Serum for Dull & Uneven Skin Preps Skin with Copper Peptides GHK-Cu Skin Renewal Boosting Facial Essence Korean Skin Care 5.07 oz**COSRX**$18.65**4.6★**— 3%**](https://www.amazon.com/dp/B0CCJ3SRB9) [**COSRX Retinol 0.3% Cream 0.67 Oz Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Fine Lines Signs of Aging Gentle Daily Korean Skin Care**COSRX**$19.82**4.5★**▼ 10%**](https://www.amazon.com/dp/B0CM8M8HP8)
**~~View all trending →~~**
## **What buyers say about nurx**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“reasonable price”*
**Suitability Combination Skin**12%
*“it worked well for my sensitive skin”*
**Quality-Overall**12%
*“Quality at a fair price”*
**Soft Feel**11%
*“So soft”*
**Moist/Dry**8%
*“Very hydrating”*
**Suitability Dry Skin**5%
*“helps reduce some of the dryness”*
**Allergies**4%
*“No irritation at all”*
**Absorbency**3%
*“absorbs well”*
**Brightness/Shine/Glow**2%
*“It gives my face a glow”*
**Advertised Vs Actual Product**2%
*“Better than expected”*
### **What buyers complain about **
**Allergies**11%
*“Allergic reaction”*
**Oily/Greasy**10%
*“Very Oily”*
**Skin Health**6%
*“Burned my skin”*
**Smell**6%
*“Strange smell”*
**Functionality-Overall**5%
*“Its not doing anything”*
**Moist/Dry**5%
*“It is not hydrating”*
**Symptom Reduction**4%
*“no improvement seen even after 2 tubes”*
**Suitability Dry Skin**4%
*“Not working for my dry skin”*
**Dilute/Watery**3%
*“Its very watery”*
**Wrinkles**2%
*“Not effective on creases around the lips”*
### **Top return reasons **
**Functionality-Overall**12%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Oily/Greasy**6%
**Skin Health**6%
**Moist/Dry**6%
**Smell**5%
**Leak-Proof**4%
**Product Condition**4%
**Texture/Consistency-Overall**4%
## **Common questions**
- **Is nurx profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 8 tracked products. 90-day search growth is +11.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the nurx niche?**
- 5 brands and 25 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nurx?**
- Top complaints mined from reviews: Allergies, Oily/Greasy, Skin Health. The return rate is 0.8%.
- **When does demand for nurx peak?**
- Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the nurx niche?**
- Listings span $7.93–$19.96; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 6,052 reviews — the moat a new listing must climb.
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