---
title: "Nulastin Hair Growth Serum for Scalp — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nulastin-hair-growth-serum-for-scalp"
last_updated: "2026-08-11T11:41:11.915Z"
locale: en
meta:
description: "Niche score 40/100 · $38K/yr market · 7K searches/yr · $85.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $38K/yr market · 7K searches/yr · $85.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nulastin Hair Growth Serum for Scalp — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **nulastin hair growth serum for scalp**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 11Conversion 70Competition 9Returns 94Price range 48Avg price 80Brand share 0Review moat 70Quality gap 89
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$85.94**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****684.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$14.79–$192.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-28.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$38K**
$38K/yr · 7K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nulastin hair growth serum for scalp is a $38K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nulastin hair growth serum for scalp market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$43K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#866**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- NULASTIN85% - Nutrafol7% - The Ordinary6% - Bare Anatomy2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -28.1% search growth over the last 90 days.
900700Spike '25Prime Day '25Spike '26 seasonSepDecJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nulastin-hair-growth-serum-for-scalp/trend)
## **Top nulastin hair growth serum for scalp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$11K45%$17K60%$23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NULASTIN Scalp Serum - Vibrant Scalp Treatment to Help Improve the Look of Hair Density - Lightweight Fast Absorbing Formula Enriched with Hair-Strengthening Ingredients (1.7 Oz)**NULASTIN**$125.85**3.9★119 rev](https://www.amazon.com/dp/B08W5C68DZ) [2**NULASTIN Scalp Serum - Vibrant Scalp Treatment to Help Improve the Look of Hair Density - Lightweight Fast Absorbing Formula Enriched with Hair-Strengthening Ingredients (2 Count)**NULASTIN**$192.97**3.9★119 rev](https://www.amazon.com/dp/B08X4WBB1Q) [3**Nutrafol Women Hair Serum for Thinning Hair Clinically Tested to Support Visibly Thicker Stronger-Feeling Hair Vegan Lightweight and Fast-Absorbing 1.7 fl oz 1 Bottle**Nutrafol**$65.89**4.1★3,392 rev](https://www.amazon.com/dp/B094SM4H3L) [4**NULASTIN Vibrant Scalp Travel Kit - Hair Shampoo (2.54FlOz) Conditioner (2.54FlOz) & Scalp Scrub (1.7FlOz) for Fine Hair - Volumizing ColorSafe & Vegan Hair Set (3 Count)**NULASTIN**$47.78**4.2★25 rev](https://www.amazon.com/dp/B0FX1RRJ5N) [5**NULASTIN NuProtect Leave In Conditioner Spray - Silicone-Free Heat Protectant Detangler Spray Split Ends Hair Treatment & Styling Primer - Color-Safe Formula with 24HR Frizz Control (5 Fl Oz)**NULASTIN**$30.81**4.3★75 rev](https://www.amazon.com/dp/B0FQ6ZQ2RR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bare Anatomy Advanced Hair Density Serum | 3% Redensyl 4% Anagain 3% Baicapil 1% Capilia Longa Rosemary Biotin & Rice Extract | Reduces Hair Fall Supports Hair Growth for Men & Women | 30 ml**Bare Anatomy**$14.79**225 rev5mo ago](https://www.amazon.com/dp/B0G498XH97) [**NULASTIN Vibrant Scalp Travel Kit - Hair Shampoo (2.54FlOz) Conditioner (2.54FlOz) & Scalp Scrub (1.7FlOz) for Fine Hair - Volumizing ColorSafe & Vegan Hair Set (3 Count)**NULASTIN**$47.78**25 rev8mo ago](https://www.amazon.com/dp/B0FX1RRJ5N) [**NULASTIN Solution Serum System - Lash Serum (0.1FlOz) Scalp Treatment (1.7Oz) + Brow Serum (0.1FlOz) - Travel Gift Set for Fuller Lashes Thicker Hair & Defined Brows (3 Count)**NULASTIN**$186.89**31 rev8mo ago](https://www.amazon.com/dp/B0FX1RKZKC) [**NULASTIN NuProtect Leave In Conditioner Spray - Silicone-Free Heat Protectant Detangler Spray Split Ends Hair Treatment & Styling Primer - Color-Safe Formula with 24HR Frizz Control (5 Fl Oz)**NULASTIN**$30.81**75 rev10mo ago](https://www.amazon.com/dp/B0FQ6ZQ2RR) [**The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz**The Ordinary**$22.56**1,488 rev4y ago](https://www.amazon.com/dp/B09WMT8HYB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bare Anatomy Advanced Hair Density Serum | 3% Redensyl 4% Anagain 3% Baicapil 1% Capilia Longa Rosemary Biotin & Rice Extract | Reduces Hair Fall Supports Hair Growth for Men & Women | 30 ml**Bare Anatomy**$14.79**4.2★**▲ 455%**](https://www.amazon.com/dp/B0G498XH97) [**NULASTIN Vibrant Scalp Travel Kit - Hair Shampoo (2.54FlOz) Conditioner (2.54FlOz) & Scalp Scrub (1.7FlOz) for Fine Hair - Volumizing ColorSafe & Vegan Hair Set (3 Count)**NULASTIN**$47.78**4.2★**▲ 151%**](https://www.amazon.com/dp/B0FX1RRJ5N) [**NULASTIN Scalp Serum - Vibrant Scalp Treatment to Help Improve the Look of Hair Density - Lightweight Fast Absorbing Formula Enriched with Hair-Strengthening Ingredients (1.7 Oz)**NULASTIN**$125.85**3.9★**▲ 14%**](https://www.amazon.com/dp/B08W5C68DZ) [**NULASTIN NuProtect Leave In Conditioner Spray - Silicone-Free Heat Protectant Detangler Spray Split Ends Hair Treatment & Styling Primer - Color-Safe Formula with 24HR Frizz Control (5 Fl Oz)**NULASTIN**$30.81**4.3★**— 7%**](https://www.amazon.com/dp/B0FQ6ZQ2RR) [**NULASTIN Solution Serum System - Lash Serum (0.1FlOz) Scalp Treatment (1.7Oz) + Brow Serum (0.1FlOz) - Travel Gift Set for Fuller Lashes Thicker Hair & Defined Brows (3 Count)**NULASTIN**$186.89**4.0★**▼ 16%**](https://www.amazon.com/dp/B0FX1RKZKC)
**~~View all trending →~~**
## **What buyers say about nulastin hair growth serum for scalp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**18%
*“Saved my hair”*
**Quality-Overall**11%
*“Great value for the quality”*
**Value For Money**7%
*“Great value for the price”*
**Smell**6%
*“The scent is beautiful”*
**Cleansing**4%
*“I love that it cleans your scalp”*
**Ease Of Use**4%
*“Its easy to use”*
**Moist/Dry**4%
*“* Improved hydration on forehead”*
**Soft Feel**3%
*“silky results”*
**Absorbency**3%
*“Using it overnight works best for me it absorbs over night”*
**Suitability Curly Hair**2%
*“Impressive Results, Travel-Friendly, and Curl-Loving Hair Care”*
### **What buyers complain about **
**Oily/Greasy**12%
*“Made my hair super greasy”*
**Hair Related**10%
*“However it made my hair fall out like crazy”*
**Functionality-Overall**9%
*“Eye lash and brow serum seems to work however the hair serum which I needed the most is not working as well for me”*
**Allergies**8%
*“People with gluten allergies BEWARE”*
**Value For Money**7%
*“It is a bit pricey”*
**Smell**3%
*“it doesn't smell”*
**Symptom Reduction**3%
*“they didnt help me anyway”*
**Damage/Burn Hair**2%
*“it made my scalp burn”*
**Moist/Dry**2%
*“This is like putting water on my hair only it dries my hair out really bad”*
**Quality-Overall**2%
*“EXTREMELY disappointed in the quality”*
### **Top return reasons **
**Functionality-Overall**18%
**Oily/Greasy**15%
**Advertised Vs Actual Product**9%
**Product Condition**8%
**Value For Money**7%
**Damage/Burn Hair**7%
**Smell**7%
**Suitability Short Hair**3%
**Defective Material/Parts**3%
**Size-Overall**3%
## **Common questions**
- **Is nulastin hair growth serum for scalp profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 8 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the nulastin hair growth serum for scalp niche?**
- 4 brands and 15 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nulastin hair growth serum for scalp?**
- Top complaints mined from reviews: Oily/Greasy, Hair Related, Functionality-Overall. The return rate is 1.0%.
- **When does demand for nulastin hair growth serum for scalp peak?**
- Demand peaks in Oct; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the nulastin hair growth serum for scalp niche?**
- Listings span $14.79–$192.97; the average listing price is $85.94 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.
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