---
title: "Nude Lipgloss — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nude-lipgloss"
last_updated: "2026-08-11T05:32:42.499Z"
locale: en
meta:
description: "Niche score 48/100 · $71K/yr market · 170K searches/yr · $10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $71K/yr market · 170K searches/yr · $10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nude Lipgloss — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **nude lipgloss**
**Skip it**
A deep review moat (26,443 avg reviews) — this niche doesn't clear our bar today.
Market size 18Growth 22Conversion 51Competition 74Returns 84Price range 57Avg price 34Brand share 48Review moat 13Quality gap 76
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$1.31–$33.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.04**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$71K**
$71K/yr · 170K searches
**Review moat**
**Bad****26,442.64**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, nude lipgloss is a $71K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nude lipgloss market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$60K–$80K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**234**
**Top-5 brand share**
**76%**
Top 20: 99%
**Top-5 click share**
**41%**
Top 20: 79%
**Open market**
**19%**
- MAC26% - MAYBELLINE23% - wet n wild13% - NYX PROFESSIONAL MAKEUP9% - L'Oreal Paris5% - Oulac5%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -6.0% search growth over the last 90 days.
10K6KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nude-lipgloss/trend)
## **Top nude lipgloss search terms**
- **nude matte lipstick**28K/yr-14.9%2.9% conv. - **mac fleshpot lipstick**7K/yr+46.7%5.4% conv. - **beige lipstick**12K/yr-13.8%3.4% conv. - **matte nude lipstick**14K/yr+6.6%3.0% conv. - **light brown lipstick**11K/yr-4.4%2.6% conv. - **maybelline nudelust lipstick**9K/yr-22.7%1.7% conv. - **nude lipstick matte**8K/yr-2.8%2.8% conv. - **nude lip color**6K/yr+49.1%1.1% conv. - **nude pink lip**7K/yr-10.7%1.4% conv. - **maybelline nude lust**6K/yr-8.2%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nude-lipgloss/search-terms)
## **Top nude lipgloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wet n wild Mega Last Matte Lip Color Semi Matte Hyaluronic Acid Infused Long Lasting Full Coverage for a Nourishing Pout Cruelty-Free & Vegan - Never Nude**wet n wild**$2.48**4.2★8,608 rev](https://www.amazon.com/dp/B082YPVTHP) [2**MAC Ximal Sleek Satin Lipstick - 836 Fleshpot (Warm light beige flesh tone like nude) .12 Oz / 3.5 g**MAC**$23.61**4.3★41 rev](https://www.amazon.com/dp/B0FKHJNX8C) [3**Maybelline New York Color Sensational Inti-Matte Nudes Lipstick Purely Nude 0.15 Ounce (Pack of 1)**MAYBELLINE**$9.23**4.3★46,025 rev](https://www.amazon.com/dp/B01LXRD3Y9) [4**MAC Ximal Silky Matte Lipstick - 624 Acting Natural (Warm toned light nude beige) .12 Oz / 3.5 g**MAC**$22.70**4.3★81 rev](https://www.amazon.com/dp/B0FKHKNCCR) [5**NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - Cairo (Matte Pure Nude)**NYX PROFESSIONAL MAKEUP**$6.47**4.3★45,120 rev](https://www.amazon.com/dp/B015QNBKJK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Crop Top (Light Nude Pink Matte)**MAYBELLINE**$7.97**2,121 rev6mo ago](https://www.amazon.com/dp/B0FTT9BPLG) [**MAC Cosmetics M.A.Cximal Sleek Satin Lipstick - 833 Creme DNude (pale peachy beige) - 0.12 oz / 3.5 g**MAC**$21.75**18 rev9mo ago](https://www.amazon.com/dp/B0FV4GRHVB) [**MAC Ximal Sleek Satin Lipstick - 836 Fleshpot (Warm light beige flesh tone like nude) .12 Oz / 3.5 g**MAC**$23.61**41 rev11mo ago](https://www.amazon.com/dp/B0FKHJNX8C) [**MAC Ximal Silky Matte Lipstick - 624 Acting Natural (Warm toned light nude beige) .12 Oz / 3.5 g**MAC**$22.70**81 rev11mo ago](https://www.amazon.com/dp/B0FKHKNCCR) [**MAKI YIKA Nude Lipstick for Women Colorstay Long Lasting Brown Lipstick**MAKI YIKA**$9.75**5,716 rev1y ago](https://www.amazon.com/dp/B0DPRWM6Q2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAC Cosmetics M.A.Cximal Sleek Satin Lipstick - 833 Creme DNude (pale peachy beige) - 0.12 oz / 3.5 g**MAC**$21.75**4.4★**▲ 160%**](https://www.amazon.com/dp/B0FV4GRHVB) [**MAC MACximal Sleek Satin Lipstick Myth 0.12 Ounces**MAC**$25.06**4.0★**▲ 158%**](https://www.amazon.com/dp/B0DJCMCW9F) [**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Crop Top (Light Nude Pink Matte)**MAYBELLINE**$7.97**4.4★**▲ 114%**](https://www.amazon.com/dp/B0FTT9BPLG) [**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 756 Nude Fury 0.15 oz**REVLON**$6.77**4.5★**▲ 102%**](https://www.amazon.com/dp/B07XTVQZLT) [**LOreal Paris Infallible Matte Resistance Liquid Lipstick up to 16 Hour Wear Breakfast in Bed 105 0.16 Fl Oz**L'Oreal Paris**$11.60**4.5★**▲ 52%**](https://www.amazon.com/dp/B0BWK7XVND)
**~~View all trending →~~**
## **What buyers say about nude lipgloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**41%
*“flattering color”*
**Soft Feel**8%
*“Creamy and smooth”*
**Value For Money**7%
*“Great value”*
**Moist/Dry**7%
*“Its moisturizing”*
**Quality-Overall**6%
*“Excellent product”*
**Durability**5%
*“Stays on all day”*
**Ease Of Application**3%
*“Easy to apply”*
**Texture/Consistency-Overall**3%
*“Soft texture”*
**Suitability Combination Skin**2%
*“Goes perfectly with my skin tone”*
**Advertised Vs Actual Product**1%
*“As advertised”*
### **What buyers complain about **
**Color**35%
*“Bad color”*
**Moist/Dry**12%
*“No moisture”*
**Durability**8%
*“It comes off so easily”*
**Quality-Overall**4%
*“Very cheap quality”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Smell**3%
*“with a very synthetic perfumey-ness”*
**Product Condition**2%
*“It came used”*
**Value For Money**2%
*“It's really expensive”*
**Adhesion/Stickiness**2%
*“Sticky, transfers to anything you drink/eat from, doesn't fully dry”*
**Texture/Consistency-Overall**1%
*“The texture is less desirable”*
### **Top return reasons **
**Color**67%
**Advertised Vs Actual Product**12%
**Product Condition**4%
**Moist/Dry**4%
**Smell**2%
**Texture/Consistency-Overall**1%
**Quality-Overall**1%
**Functionality-Overall**1%
**Weight Light**1%
**Durability**1%
## **Common questions**
- **Is nude lipgloss profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 44 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the nude lipgloss niche?**
- 20 brands and 234 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in nude lipgloss?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.5%.
- **What does it cost to enter the nude lipgloss niche?**
- Listings span $1.31–$33.48; the average listing price is $10.04 (sweet spot $15–$100). The average incumbent carries 26,443 reviews — the moat a new listing must climb.
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