---
title: "Nude Lip — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nude-lip"
last_updated: "2026-08-11T04:23:19.353Z"
locale: en
meta:
description: "Niche score 43/100 · $111K/yr market · 510K searches/yr · $9.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $111K/yr market · 510K searches/yr · $9.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nude Lip — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **nude lip**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 27Conversion 29Competition 79Returns 92Price range 53Avg price 28Brand share 4Review moat 13Quality gap 63
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$2.21–$29.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.33**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$111K**
$111K/yr · 510K searches
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****26,464.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nude lip is a $111K/yr Amazon United States market (510K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nude lip market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$93K–$117K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **35%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**242**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**1%**
- NYX PROFESSIONAL MAKEUP80% - MAC7% - MAYBELLINE5% - wet n wild5% - Oulac1% - L'Oreal Paris1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.
12K8KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nude-lip/trend)
## **Top nude lip search terms**
- **nyx lipstick**154K/yr+10.0%0.7% conv. - **nyx matte lipstick**70K/yr+21.4%1.3% conv. - **nyx soft matte lip cream**37K/yr-1.3%1.5% conv. - **nude lip**29K/yr-4.5%0.9% conv. - **nude matte lipstick**28K/yr-14.9%2.0% conv. - **nyx lipstick matte**21K/yr+1.2%0.7% conv. - **nyx matte**14K/yr+32.9%1.1% conv. - **nyx liquid lipstick**18K/yr+1.3%0.7% conv. - **nyx lip stick**19K/yr-2.4%0.8% conv. - **mac honeylove lipstick**11K/yr+20.3%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nude-lip/search-terms)
## **Top nude lip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$13K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Warm Up (Red Rose)**NYX PROFESSIONAL MAKEUP**$9.74**4.4★17,249 rev](https://www.amazon.com/dp/B08WBMR6G6) [2**NYX PROFESSIONAL MAKEUP Fat Matte Lipstick Pigmented Smoothing & Non-Drying Lip Crayon Long Lasting Lip Makeup Vegan & Cruelty Free - Rose Robe (Rose Nude)**NYX PROFESSIONAL MAKEUP**$11.82**4.3★775 rev](https://www.amazon.com/dp/B0FZC9117T) [3**NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - Abu Dhabi (Deep Rose-Beige)**NYX PROFESSIONAL MAKEUP**$6.34**4.3★45,120 rev](https://www.amazon.com/dp/B004LXJOEK) [4**NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - London (Mid-Tone Beige)**NYX PROFESSIONAL MAKEUP**$6.13**4.3★45,120 rev](https://www.amazon.com/dp/B004LXHEX8) [5**NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - Budapest (Deep Mauve With Red Undertone)**NYX PROFESSIONAL MAKEUP**$6.26**4.3★45,120 rev](https://www.amazon.com/dp/B019YUECNC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Fat Matte Lipstick Pigmented Smoothing & Non-Drying Lip Crayon Long Lasting Lip Makeup Vegan & Cruelty Free - Rose Robe (Rose Nude)**NYX PROFESSIONAL MAKEUP**$11.82**775 rev2mo ago](https://www.amazon.com/dp/B0FZC9117T) [**MAC Ximal Sleek Satin Lipstick - 836 Fleshpot (Warm light beige flesh tone like nude) .12 Oz / 3.5 g**MAC**$23.61**41 rev11mo ago](https://www.amazon.com/dp/B0FKHJNX8C) [**NYX PROFESSIONAL MAKEUP Smushy Matte Lip Balm Tinted Lip Moisturizer with Soft Matte Finish - Snuggle SZN (Blush Nude)**NYX PROFESSIONAL MAKEUP**$8.27**1,252 rev1y ago](https://www.amazon.com/dp/B0F1P24X43) [**MAC Macximal Silky Matte Lipstick Honeylove rose**MAC**$27.55**14 rev2y ago](https://www.amazon.com/dp/B0CY2SF85Q) [**NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Untamable (Brick Red)**NYX PROFESSIONAL MAKEUP**$9.19**17,249 rev4y ago](https://www.amazon.com/dp/B09V81Z9P7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Fat Matte Lipstick Pigmented Smoothing & Non-Drying Lip Crayon Long Lasting Lip Makeup Vegan & Cruelty Free - Rose Robe (Rose Nude)**NYX PROFESSIONAL MAKEUP**$11.82**4.3★**▲ 263%**](https://www.amazon.com/dp/B0FZC9117T) [**MAC Macximal Silky Matte Lipstick Honeylove rose**MAC**$27.55**4.7★**▲ 149%**](https://www.amazon.com/dp/B0CY2SF85Q) [**NYX PROFESSIONAL MAKEUP Matte Lipstick - Audrey (Mid-Tone Blue Pink)**NYX PROFESSIONAL MAKEUP**$9.12**4.3★**▲ 146%**](https://www.amazon.com/dp/B005FYJFCK) [**NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - Zurich (Matte Muted Rose)**NYX PROFESSIONAL MAKEUP**$6.04**4.3★**▲ 79%**](https://www.amazon.com/dp/B00IAJZZO4) [**NYX PROFESSIONAL MAKEUP Suede Matte Lipstick Vegan Formula - Sweet Tooth (Fuschia)**NYX PROFESSIONAL MAKEUP**$8.22**4.5★**▲ 66%**](https://www.amazon.com/dp/B07GXDZN53)
**~~View all trending →~~**
## **What buyers say about nude lip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Color is accurate”*
**Soft Feel**9%
*“Goes on very smooth”*
**Moist/Dry**6%
*“Its moisturizing”*
**Value For Money**6%
*“Good price”*
**Durability**5%
*“Stays on all day”*
**Quality-Overall**4%
*“The price of $12 is reasonable for a quality product”*
**Ease Of Application**3%
*“smoothest application”*
**Texture/Consistency-Overall**2%
*“Great color and texture”*
**Smell**2%
*“pleasant berry scent”*
**Advertised Vs Actual Product**1%
*“As advertised”*
### **What buyers complain about **
**Color**26%
*“Color is different”*
**Moist/Dry**12%
*“No moisture”*
**Durability**6%
*“won't last a month”*
**Smell**3%
*“with a very synthetic perfumey-ness”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Product Condition**3%
*“Received used product”*
**Quality-Overall**2%
*“It's cheap and it absolutely looks and feels even cheaper”*
**Ease Of Application**2%
*“Was not easy to apply”*
**Value For Money**2%
*“Cheap”*
**Adhesion/Stickiness**2%
*“Not Sticky”*
### **Top return reasons **
**Color**61%
**Advertised Vs Actual Product**11%
**Stain Resistance**5%
**Product Condition**4%
**Moist/Dry**3%
**Smell**2%
**Texture/Consistency-Overall**2%
**Functionality-Overall**1%
**Adhesion/Stickiness**1%
**Durability**1%
## **Common questions**
- **Is nude lip profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 49 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the nude lip niche?**
- 8 brands and 242 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in nude lip?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.2%.
- **When does demand for nude lip peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the nude lip niche?**
- Listings span $2.21–$29.51; the average listing price is $9.33 (sweet spot $15–$100). The average incumbent carries 26,464 reviews — the moat a new listing must climb.
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