---
title: "Nude Eyeliner — $236K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nude-eyeliner"
last_updated: "2026-08-11T04:12:42.763Z"
locale: en
meta:
description: "Niche score 49/100 · $236K/yr market · 218K searches/yr · $9.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $236K/yr market · 218K searches/yr · $9.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nude Eyeliner — $236K/yr Amazon US Niche (2026) - Flapen"
---
# **nude eyeliner**
**Skip it**
A deep review moat (14,156 avg reviews) — this niche doesn't clear our bar today.
Market size 44Growth 23Conversion 95Competition 22Returns 91Price range 37Avg price 26Brand share 51Review moat 19Quality gap 76
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$236K**
$236K/yr · 218K searches
**Price range**
**Okay****$2.55–$22.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.08**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****14,156.31**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, nude eyeliner is a $236K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nude eyeliner market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$182K–$227K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**16 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**21%**
- Tarte21% - Essence Cosmetics18% - NYX PROFESSIONAL MAKEUP17% - L'Oreal Paris12% - e.l.f.6% - ColourPop4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
9K7KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nude-eyeliner/trend)
## **Top nude eyeliner search terms**
- **nude eyeliner**96K/yr-1.4%10.8% conv. - **fake awake**25K/yr-13.7%15.5% conv. - **tarte fake awake**19K/yr+6.0%13.4% conv. - **beige eyeliner**18K/yr+9.4%8.3% conv. - **peach eyeliner**6K/yr+8.7%7.1% conv. - **beige eyeliner for waterline**4K/yr+64.1%8.1% conv. - **nude eye pencil**6K/yr-11.6%10.1% conv. - **nude waterline eyeliner**4K/yr+16.1%6.7% conv. - **light eyeliner**5K/yr-12.4%6.4% conv. - **fake awake eyeliner**4K/yr-6.4%8.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nude-eyeliner/search-terms)
## **Top nude eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$47K30%$71K40%$94K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**tarte fake awake eye highlight Highlighter Pencil for Eyes & Brows Longwear Vegan & Cruelty-Free full size nude**Tarte**$21.63**4.4★861 rev](https://www.amazon.com/dp/B01N36I8BM) [2**essence | Stay & Play Gel Eyeliner | Super Soft Gel-like Texture | Waterproof & Longlasting | Vegan & Cruelty Free (03 Silky Nude)**Essence Cosmetics**$4.81**4.3★5,082 rev](https://www.amazon.com/dp/B0BQZ27V1C) [3**NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Quartz Queen White Eyeliner**NYX PROFESSIONAL MAKEUP**$6.12**4.5★103,040 rev](https://www.amazon.com/dp/B005G9E98O) [4**LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Bright Nude 0.01 Oz**L'Oreal Paris**$9.23**4.5★5,585 rev](https://www.amazon.com/dp/B0CCGLBX99) [5**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Beige Flag**e.l.f.**$3.77**4.4★3,865 rev](https://www.amazon.com/dp/B0F2XGJNRK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Okerker Nude Matte Gel Eyeliner Pencil Waterproof Smudge-proof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen with Sharpener**Okerker**$7.08**195 rev5mo ago](https://www.amazon.com/dp/B0GHNJJXSP) [**Wugbc 2 PCS Nude Waterline Eyeliner Pencil Cream Gel Eyeliner Smooth Waterproof Smudge-Proof Lasting Ultra-Pigmented Eye Brightener Pen with Sharpener Makeup for women Multi-Use Eye Liner Crayon**Wugbc**$7.14**127 rev9mo ago](https://www.amazon.com/dp/B0FRY17PD6) [**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Beige Flag**e.l.f.**$3.77**3,865 rev1y ago](https://www.amazon.com/dp/B0F2XGJNRK) [**Julep When Pencil Met Gel Sharpenable Multi-Use Longwear Eyeliner Pencil -Nude Matte- Transfer-Proof - High Performance Liner**Julep**$11.59**23,241 rev1y ago](https://www.amazon.com/dp/B0DTRXVJHY) [**tarte fake awake eye highlight Highlighter Pencil for Eyes & Brows Longwear Vegan & Cruelty-Free full size white**tarte**$22.25**861 rev1y ago](https://www.amazon.com/dp/B0DHHGT4K3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Okerker Nude Matte Gel Eyeliner Pencil Waterproof Smudge-proof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen with Sharpener**Okerker**$7.08**3.9★**▲ 208%**](https://www.amazon.com/dp/B0GHNJJXSP) [**Julep When Pencil Met Gel Sharpenable Multi-Use Longwear Eyeliner Pencil -Nude Matte- Transfer-Proof - High Performance Liner**Julep**$11.59**4.1★**▲ 195%**](https://www.amazon.com/dp/B0DTRXVJHY) [**Maybelline Tattoo Studio Sharpenable Gel Pencil Waterproof Eyeliner Long-Lasting Eyeliner With Smooth Gel Pigments For Up To 36HR Wear Biscotti Cream 1 Count**MAYBELLINE**$7.48**4.4★**▲ 119%**](https://www.amazon.com/dp/B0CYQJ6H76) [**tarte fake awake eye highlight Highlighter Pencil for Eyes & Brows Longwear Vegan & Cruelty-Free full size white**tarte**$22.25**4.4★**▲ 76%**](https://www.amazon.com/dp/B0DHHGT4K3) [**Wugbc 2 PCS Nude Waterline Eyeliner Pencil Cream Gel Eyeliner Smooth Waterproof Smudge-Proof Lasting Ultra-Pigmented Eye Brightener Pen with Sharpener Makeup for women Multi-Use Eye Liner Crayon**Wugbc**$7.14**4.0★**▲ 71%**](https://www.amazon.com/dp/B0FRY17PD6)
**~~View all trending →~~**
## **What buyers say about nude eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Unique color”*
**Soft Feel**11%
*“I love these so creamy they are perfect”*
**Quality-Overall**8%
*“Good quality”*
**Durability**7%
*“Lasts a decent length of time with regular use”*
**Value For Money**5%
*“Budget friendly”*
**Brightness/Shine/Glow**5%
*“brightens your eyes”*
**Advertised Vs Actual Product**5%
*“Exactly what I wanted”*
**Eyeliner Quality**4%
*“This eyeliner is retractable, which, to me, is the best type”*
**Ease Of Application**4%
*“Easy to apply”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Durability**15%
*“Breaks easily”*
**Quality-Overall**12%
*“Cheap”*
**Allergies**6%
*“Very irritating to my eyes”*
**Color**5%
*“Not stark white”*
**Moist/Dry**5%
*“dries with a crust finish”*
**Functionality-Overall**5%
*“It didn't work for me”*
**Value For Money**4%
*“isnt very much product for the cost”*
**Strength**4%
*“Breaks easily”*
**Size-Overall**3%
*“the darker liner was making them appear smaller”*
**Natural Resource Wastage**3%
*“Waste”*
### **Top return reasons **
**Color**32%
**Eyeliner Quality**23%
**Functionality-Overall**9%
**Advertised Vs Actual Product**6%
**Moist/Dry**4%
**Defective Material/Parts**4%
**Product Condition**4%
**Brightness/Shine/Glow**3%
**Durability**2%
**Quality-Overall**2%
## **Common questions**
- **Is nude eyeliner profitable to sell on Amazon United States?**
- The niche generates $236K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the nude eyeliner niche?**
- 16 brands and 76 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in nude eyeliner?**
- Top complaints mined from reviews: Durability, Quality-Overall, Allergies. The return rate is 1.2%.
- **When does demand for nude eyeliner peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the nude eyeliner niche?**
- Listings span $2.55–$22.25; the average listing price is $9.08 (sweet spot $15–$100). The average incumbent carries 14,156 reviews — the moat a new listing must climb.
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