---
title: "Noxzema Shaving Cream — $64K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/noxzema-shaving-cream"
last_updated: "2026-08-12T08:05:00.131Z"
locale: en
meta:
description: "Amazon product research for noxzema shaving cream: $64K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for noxzema shaving cream: $64K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Noxzema Shaving Cream — $64K/mo Amazon US Product Research"
---
# **Noxzema Shaving Cream**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 72Growth 25Conversion 99Competition 0Returns 100Price range 64Avg price 75Brand share 0Review moat 23Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.00**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$770K**
$770K/yr · 274K searches
**Price range**
**Good****$11.66–$20.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,695.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is noxzema shaving cream profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, noxzema shaving cream is a $770K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **noxzema shaving cream market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **50K–60K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$750K–$900K**
- units × avg price
- **Conversion rate**
- **18.7%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **139 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- NIVEA MEN100%
## **noxzema shaving cream demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/noxzema-shaving-cream/trend)
## **Top noxzema shaving cream search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **nivea shaving cream**110K/yr+1.8%19.1% conv. - **nivea shave gel**30K/yr+0.1%20.4% conv. - **nivea shaving gel**15K/yr-0.7%12.4% conv. - **nivea men sensitive shave gel**16K/yr-4.2%19.0% conv. - **nivea sensitive shave gel**13K/yr-4.2%21.1% conv. - **nivea shaving cream sensitive men**16K/yr-9.1%9.8% conv. - **nivea shave**8K/yr+31.8%4.0% conv. - **shaving cream nivea**8K/yr+2.8%19.0% conv. - **nivea shave cream**8K/yr+4.9%9.8% conv. - **nivia shaving cream mens**8K/yr-20.1%23.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/noxzema-shaving-cream/search-terms)
## **Top noxzema shaving cream products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$154K40%$308K60%$462K80%$616K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA MEN Sensitive Shave Gel Shaving Gel for Men with Sensitive Skin Enriched with VitaminPro Complex 7 Oz Can Pack of 3**NIVEA MEN**$11.66**4.7★23,746 rev](https://www.amazon.com/dp/B00O4QAF9C) [2**NIVEA MEN Sensitive Cool Shave Gel for Sensitive Skin Alcohol Free Shaving Gel with Chamomile Extract 7 Oz Can Pack of 3**NIVEA MEN**$14.22**4.7★4,828 rev](https://www.amazon.com/dp/B00Q2MYUHO) [3**NIVEA MEN Sensitive Shave Foam with Vitamin E Soothing Chamomile and Witch Hazel Extracts 6 Pack of 7 Oz Cans**NIVEA MEN**$20.91**4.7★6,001 rev](https://www.amazon.com/dp/B00DWGZM0C) [4**NIVEA MEN Maximum Hydration Shave Gel with Aloe Vera and Provitamin B5 Shaving Gel for Men 7 Oz Can Pack of 3**NIVEA MEN**$15.89**4.7★1,914 rev](https://www.amazon.com/dp/B00EX9E834) [5**NIVEA MEN Sensitive Shaving Set for Men Sensitive Shave Gel (7 Oz) + Soothing Post Shave Balm Aftershave (3.3 Fl Oz) Enriched with Chamomile Extract and Vitamin E For Sensitive Skin**NIVEA MEN**$12.34**4.8★1,990 rev](https://www.amazon.com/dp/B08GN8GXXD)
### **Newest**
by launch date
[**NIVEA MEN Sensitive Shaving Set for Men Sensitive Shave Gel (7 Oz) + Soothing Post Shave Balm Aftershave (3.3 Fl Oz) Enriched with Chamomile Extract and Vitamin E For Sensitive Skin**NIVEA MEN**$12.34**1,990 rev5y ago](https://www.amazon.com/dp/B08GN8GXXD) [**NIVEA MEN Maximum Hydration Shave Gel with Aloe Vera and Provitamin B5 Shaving Gel for Men 7 Oz Can Pack of 3**NIVEA MEN**$15.89**1,914 rev12y ago](https://www.amazon.com/dp/B00EX9E834) [**NIVEA MEN Sensitive Cool Shave Gel for Sensitive Skin Alcohol Free Shaving Gel with Chamomile Extract 7 Oz Can Pack of 3**NIVEA MEN**$14.22**4,828 rev12y ago](https://www.amazon.com/dp/B00Q2MYUHO) [**NIVEA MEN Sensitive Shave Foam with Vitamin E Soothing Chamomile and Witch Hazel Extracts 6 Pack of 7 Oz Cans**NIVEA MEN**$20.91**6,001 rev13y ago](https://www.amazon.com/dp/B00DWGZM0C) [**NIVEA MEN Sensitive Shave Gel Shaving Gel for Men with Sensitive Skin Enriched with VitaminPro Complex 7 Oz Can Pack of 3**NIVEA MEN**$11.66**23,746 rev13y ago](https://www.amazon.com/dp/B00O4QAF9C)
### **Trending**
90-day click momentum
[**NIVEA MEN Maximum Hydration Shave Gel with Aloe Vera and Provitamin B5 Shaving Gel for Men 7 Oz Can Pack of 3**NIVEA MEN**$15.89**4.7★**— 6%**](https://www.amazon.com/dp/B00EX9E834) [**NIVEA MEN Sensitive Shave Gel Shaving Gel for Men with Sensitive Skin Enriched with VitaminPro Complex 7 Oz Can Pack of 3**NIVEA MEN**$11.66**4.7★**— 6%**](https://www.amazon.com/dp/B00O4QAF9C) [**NIVEA MEN Sensitive Cool Shave Gel for Sensitive Skin Alcohol Free Shaving Gel with Chamomile Extract 7 Oz Can Pack of 3**NIVEA MEN**$14.22**4.7★**— 2%**](https://www.amazon.com/dp/B00Q2MYUHO) [**NIVEA MEN Sensitive Shaving Set for Men Sensitive Shave Gel (7 Oz) + Soothing Post Shave Balm Aftershave (3.3 Fl Oz) Enriched with Chamomile Extract and Vitamin E For Sensitive Skin**NIVEA MEN**$12.34**4.8★**▼ 15%**](https://www.amazon.com/dp/B08GN8GXXD) [**NIVEA MEN Sensitive Shave Foam with Vitamin E Soothing Chamomile and Witch Hazel Extracts 6 Pack of 7 Oz Cans**NIVEA MEN**$20.91**4.7★**▼ 25%**](https://www.amazon.com/dp/B00DWGZM0C)
## **What reviews say buyers love and hate about noxzema shaving cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“The gel itself is good quality”*
**Value For Money**16%
*“Good value for the money”*
**Soft Feel**11%
*“Smooth”*
**Smell**9%
*“Nice fragrance”*
**Lather**6%
*“Tremendous lather and gives excellent comfort in your shaving routine”*
**Thickness**5%
*“The thickest, richest gel I've ever found in my 55 years of shaving”*
**Ease Of Use**4%
*“Overall, its a simple product”*
**Moist/Dry**4%
*“does not dry out my skin”*
**Efficiency**3%
*“Works very well”*
**Suitability Combination Skin**2%
*“Perfect for sensitive skin”*
### **What buyers complain about **
**Dispensing Mechanism**12%
*“Bad dispensing cans, very bad”*
**Quality-Overall**8%
*“Bad batch”*
**Ingredients-Overall**8%
*“Product formulation has changed”*
**Smell**7%
*“New misgendered scent”*
**Eco Friendliness**6%
*“This lasted biodegradable formula sucks”*
**Sensitivity-Overall**5%
*“soon turns into an inconsistent foam that is not suitable for sensitive skin”*
**Dilute/Watery**5%
*“when used came out like water”*
**Lather**4%
*“It does not foam up like normal”*
**Functionality-Overall**3%
*“Doesnt come out of can”*
**Value For Money**3%
*“A bit expensive for its utility”*
## **Common noxzema shaving cream questions**
- **Is noxzema shaving cream profitable to sell on Amazon United States?**
- The niche generates $770K/yr across 5 tracked products. 90-day search growth is -0.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the noxzema shaving cream niche?**
- 1 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in noxzema shaving cream?**
- Top complaints mined from reviews: Dispensing Mechanism, Quality-Overall, Ingredients-Overall. The return rate is 0.0%.
- **When does demand for noxzema shaving cream peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the noxzema shaving cream niche?**
- Listings span $11.66–$20.91; the average listing price is $15.00 (sweet spot $15–$100). The average incumbent carries 7,696 reviews — the moat a new listing must climb.
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