---
title: "Now Castor Oil — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/now-castor-oil"
last_updated: "2026-08-11T06:27:20.609Z"
locale: en
meta:
description: "Niche score 36/100 · $67K/yr market · 38K searches/yr · $13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $67K/yr market · 38K searches/yr · $13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Now Castor Oil — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **now castor oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 17Conversion 96Competition 11Returns 97Price range 66Avg price 64Brand share 0Review moat 18Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.22–$33.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.72**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****17,622.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$67K**
$67K/yr · 38K searches
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, now castor oil is a $67K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Aug. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **now castor oil market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$69K–$82K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**354**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- NOW Foods70% - GreenIVe13% - Handcraft Blends9% - NOW4% - Home Health4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
2K1KSpike '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/now-castor-oil/trend)
## **Top now castor oil search terms**
- **now castor oil**13K/yr-4.4%11.2% conv. - **castor oil for soap making**10K/yr-26.1%9.1% conv. - **castor oil 32 oz**5K/yr-13.1%3.5% conv. - **castor oil now**4K/yr+3.4%11.9% conv. - **now solutions castor oil**3K/yr-11.4%12.3% conv. - **now castor oil organic**3K/yr-58.1%13.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/now-castor-oil/search-terms)
## **Top now castor oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$20K45%$30K60%$40K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Foods Solutions Castor Oil 100% Pure Versatile Skin Care Multi-Purpose Skin Softener 16-Ounce**NOW Foods**$7.42**4.7★17,175 rev](https://www.amazon.com/dp/B0013TM9UQ) [2**Handcraft Blends Organic Castor Oil 16 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body | Expeller-Pressed | Hexane-Free**Handcraft Blends**$9.79**4.6★57,271 rev](https://www.amazon.com/dp/B0734849YK) [3**NOW Solutions Organic Castor Oil 100% Pure Versatile Skin Care Multi-Purpose Skin Softener 16-Ounce**NOW Foods**$11.03**4.8★187 rev](https://www.amazon.com/dp/B0DGNC41DN) [4**GreenIVe 100% Pure Castor Oil Cold-Pressed Hexane-Free Hair Eyebrows Eyelashes Skin Moisturizer Castor Pack Wrap Oil Bulk Bottle (1 Gallon)**GreenIVe**$33.87**4.6★17,935 rev](https://www.amazon.com/dp/B07QYC559Q) [5**GreenIVe 100% Pure Castor Oil 32 Fl oz**GreenIVe**$17.16**4.6★17,935 rev](https://www.amazon.com/dp/B07QYC1NXR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NOW Solutions Organic Castor Oil 100% Pure Versatile Skin Care Multi-Purpose Skin Softener 16-Ounce**NOW Foods**$11.03**187 rev1y ago](https://www.amazon.com/dp/B0DGNC41DN) [**GreenIVe 100% Pure Castor Oil Cold-Pressed Hexane-Free Hair Eyebrows Eyelashes Skin Moisturizer Castor Pack Wrap Oil Bulk Bottle (1 Gallon)**GreenIVe**$33.87**17,935 rev7y ago](https://www.amazon.com/dp/B07QYC559Q) [**GreenIVe 100% Pure Castor Oil 32 Fl oz**GreenIVe**$17.16**17,935 rev7y ago](https://www.amazon.com/dp/B07QYC1NXR) [**Handcraft Blends Organic Castor Oil 16 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body | Expeller-Pressed | Hexane-Free**Handcraft Blends**$9.79**57,271 rev9y ago](https://www.amazon.com/dp/B0734849YK) [**NOW Foods Solutions Castor Oil 100% Pure Versatile Skin Care Multi-Purpose Skin Softener 4-Ounce**NOW**$5.22**17,068 rev9y ago](https://www.amazon.com/dp/B01JY6JC5E)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GreenIVe 100% Pure Castor Oil 32 Fl oz**GreenIVe**$17.16**4.6★**▲ 44%**](https://www.amazon.com/dp/B07QYC1NXR) [**GreenIVe 100% Pure Castor Oil Cold-Pressed Hexane-Free Hair Eyebrows Eyelashes Skin Moisturizer Castor Pack Wrap Oil Bulk Bottle (1 Gallon)**GreenIVe**$33.87**4.6★**▲ 13%**](https://www.amazon.com/dp/B07QYC559Q) [**NOW Foods Solutions Castor Oil 100% Pure Versatile Skin Care Multi-Purpose Skin Softener 16-Ounce**NOW Foods**$7.42**4.7★**▲ 11%**](https://www.amazon.com/dp/B0013TM9UQ) [**NOW Foods Supplements Castor Oil 650 mg with Fennel Oil Natural Laxative* 120 Softgels**NOW Foods**$9.62**4.4★**— 5%**](https://www.amazon.com/dp/B001F0R7DC) [**Handcraft Blends Organic Castor Oil 16 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body | Expeller-Pressed | Hexane-Free**Handcraft Blends**$9.79**4.6★**— 9%**](https://www.amazon.com/dp/B0734849YK)
**~~View all trending →~~**
## **What buyers say about now castor oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“consistent quality”*
**Value For Money**11%
*“Great value”*
**Advertised Vs Actual Product**6%
*“As described”*
**Moist/Dry**5%
*“Great moisturizer”*
**Soft Feel**4%
*“Smooth”*
**Thickness**4%
*“Nice and thick”*
**Oily/Greasy**4%
*“Thick and oily”*
**Smell**4%
*“It smells divine”*
**Suitability Dry Skin**3%
*“Works great on my super dry skin”*
**Suitability Combination Skin**3%
*“Good for Skin”*
### **What buyers complain about **
**Smell**15%
*“Weird smell”*
**Thickness**11%
*“Lack of thickness”*
**Oily/Greasy**7%
*“Its very oily”*
**Adhesion/Stickiness**6%
*“It is a thick liquid so expect it to be sticky”*
**Leak-Proof**5%
*“significant oil leaked out”*
**Allergies**4%
*“Horrific allergic reaction”*
**Quality-Overall**3%
*“Didnt seem to be the same quality as the 1st bottle I purchased”*
**Value For Money**3%
*“Just not worth it”*
**Size-Overall**3%
*“Its a very large size”*
**Ingredients-Overall**3%
*“too much fennel not enough castor”*
### **Top return reasons **
**Advertised Vs Actual Product**18%
**Smell**16%
**Leak-Proof**16%
**Size-Overall**8%
**Oily/Greasy**7%
**Material Quality**5%
**Functionality-Overall**4%
**Value For Money**3%
**Adhesion/Stickiness**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is now castor oil profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 8 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the now castor oil niche?**
- 5 brands and 354 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in now castor oil?**
- Top complaints mined from reviews: Smell, Thickness, Oily/Greasy. The return rate is 0.7%.
- **When does demand for now castor oil peak?**
- Demand peaks in Jan–Feb–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the now castor oil niche?**
- Listings span $5.22–$33.87; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 17,623 reviews — the moat a new listing must climb.
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