[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-nounou-shampoo-and-conditioner":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":184,"baselines":218,"demand":223,"seasonality":530,"brandShare":543,"products":547,"feedback":613,"searchTerms":614,"related":644,"lastUpdated":171},"5217d820ff6f94b7281a6d1819e1e315","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":158,"returnRate":166,"successfulLaunches360":158,"newProducts360":158,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":158,"brandCountYearAgo":158,"sellerCount":172,"signals":173,"avgBsr":174,"pageQuality":175,"unitsSoldMin":176,"unitsSoldAvgMin":177,"unitsSoldAvgMax":178,"revenueMin":179,"revenueMax":180,"avgBrandAgeMonths":181,"avgSellerAgeDays":182,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":183},177670,40279,0.4122,0.1728,0.1228,0.9356,1,4.5,2930,35.92,15.97,58.74,7,6000,0.0112,"nounou shampoo and conditioner","nounou-shampoo-and-conditioner","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fnounou-shampoo-and-conditioner","Conditioners","2026-07-14T09:17:10.144088+00:00",3,[],448,0,5000,500,750,179600,215520,69,136,0.022,{"score":185,"verdict":186,"components":187},47,"skip",[188,193,195,199,202,204,207,211,214,216],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",36,0.15,177669.7,{"key":194,"score":185,"weight":191,"raw":155},"growth",{"key":196,"score":197,"weight":198,"raw":156},"conversion",95,0.1,{"key":200,"score":201,"weight":191,"raw":157},"competition",5,{"key":203,"score":175,"weight":198,"raw":158},"brandShare",{"key":205,"score":206,"weight":198,"raw":159},"qualityGap",42,{"key":208,"score":190,"weight":209,"raw":210},"reviewMoat",0.05,2929.71,{"key":212,"score":213,"weight":198,"raw":166},"returns",93,{"key":215,"score":197,"weight":209,"raw":161},"avgPrice",{"key":217,"score":197,"weight":209,"raw":158},"priceRange",{"avgRating":219,"medianPrice":220,"medianReturnRate":221,"nichesTracked":222},4.42,24.38,0.0215,115062,{"points":224,"droppedPartialWeek":529},[225,228,231,234,237,240,243,246,249,251,254,257,259,262,265,268,271,274,277,280,283,286,289,291,294,297,300,303,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,403,406,409,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,461,464,467,470,473,476,479,482,485,488,491,494,497,500,502,505,508,511,514,517,520,523,526],{"week":226,"volume":227},"2024-07-21",1002,{"week":229,"volume":230},"2024-07-28",709,{"week":232,"volume":233},"2024-08-04",692,{"week":235,"volume":236},"2024-08-11",724,{"week":238,"volume":239},"2024-08-18",713,{"week":241,"volume":242},"2024-08-25",758,{"week":244,"volume":245},"2024-09-01",715,{"week":247,"volume":248},"2024-09-08",817,{"week":250,"volume":107},"2024-09-15",{"week":252,"volume":253},"2024-09-22",927,{"week":255,"volume":256},"2024-09-29",853,{"week":258,"volume":107},"2024-10-06",{"week":260,"volume":261},"2024-10-13",1393,{"week":263,"volume":264},"2024-10-20",1687,{"week":266,"volume":267},"2024-10-27",1435,{"week":269,"volume":270},"2024-11-03",1414,{"week":272,"volume":273},"2024-11-10",1307,{"week":275,"volume":276},"2024-11-17",1183,{"week":278,"volume":279},"2024-11-24",1097,{"week":281,"volume":282},"2024-12-01",1328,{"week":284,"volume":285},"2024-12-08",1327,{"week":287,"volume":288},"2024-12-15",830,{"week":290,"volume":107},"2024-12-22",{"week":292,"volume":293},"2024-12-29",612,{"week":295,"volume":296},"2025-01-05",658,{"week":298,"volume":299},"2025-01-12",645,{"week":301,"volume":302},"2025-01-19",581,{"week":304,"volume":230},"2025-01-26",{"week":306,"volume":307},"2025-02-02",654,{"week":309,"volume":310},"2025-02-09",725,{"week":312,"volume":313},"2025-02-16",648,{"week":315,"volume":316},"2025-02-23",807,{"week":318,"volume":319},"2025-03-02",975,{"week":321,"volume":322},"2025-03-09",1077,{"week":324,"volume":325},"2025-03-16",1031,{"week":327,"volume":328},"2025-03-23",1140,{"week":330,"volume":331},"2025-03-30",1158,{"week":333,"volume":334},"2025-04-06",1113,{"week":336,"volume":337},"2025-04-13",909,{"week":339,"volume":340},"2025-04-20",895,{"week":342,"volume":343},"2025-04-27",746,{"week":345,"volume":346},"2025-05-04",671,{"week":348,"volume":349},"2025-05-11",644,{"week":351,"volume":352},"2025-05-18",599,{"week":354,"volume":355},"2025-05-25",552,{"week":357,"volume":358},"2025-06-01",625,{"week":360,"volume":361},"2025-06-08",582,{"week":363,"volume":364},"2025-06-15",613,{"week":366,"volume":367},"2025-06-22",641,{"week":369,"volume":370},"2025-06-29",650,{"week":372,"volume":373},"2025-07-06",659,{"week":375,"volume":376},"2025-07-13",1070,{"week":378,"volume":379},"2025-07-20",676,{"week":381,"volume":382},"2025-07-27",664,{"week":384,"volume":385},"2025-08-03",666,{"week":387,"volume":388},"2025-08-10",729,{"week":390,"volume":391},"2025-08-17",722,{"week":393,"volume":394},"2025-08-24",757,{"week":396,"volume":397},"2025-08-31",705,{"week":399,"volume":400},"2025-09-07",743,{"week":402,"volume":296},"2025-09-14",{"week":404,"volume":405},"2025-09-21",718,{"week":407,"volume":408},"2025-09-28",714,{"week":410,"volume":346},"2025-10-05",{"week":412,"volume":413},"2025-10-12",877,{"week":415,"volume":416},"2025-10-19",766,{"week":418,"volume":419},"2025-10-26",661,{"week":421,"volume":422},"2025-11-02",639,{"week":424,"volume":425},"2025-11-09",731,{"week":427,"volume":428},"2025-11-16",736,{"week":430,"volume":431},"2025-11-23",748,{"week":433,"volume":434},"2025-11-30",910,{"week":436,"volume":437},"2025-12-07",932,{"week":439,"volume":440},"2025-12-14",841,{"week":442,"volume":443},"2025-12-21",733,{"week":445,"volume":446},"2025-12-28",635,{"week":448,"volume":449},"2026-01-04",863,{"week":451,"volume":452},"2026-01-11",884,{"week":454,"volume":455},"2026-01-18",820,{"week":457,"volume":458},"2026-01-25",723,{"week":460,"volume":248},"2026-02-01",{"week":462,"volume":463},"2026-02-08",813,{"week":465,"volume":466},"2026-02-15",799,{"week":468,"volume":469},"2026-02-22",808,{"week":471,"volume":472},"2026-03-01",700,{"week":474,"volume":475},"2026-03-08",685,{"week":477,"volume":478},"2026-03-15",670,{"week":480,"volume":481},"2026-03-22",637,{"week":483,"volume":484},"2026-03-29",779,{"week":486,"volume":487},"2026-04-05",717,{"week":489,"volume":490},"2026-04-12",651,{"week":492,"volume":493},"2026-04-19",796,{"week":495,"volume":496},"2026-04-26",711,{"week":498,"volume":499},"2026-05-03",790,{"week":501,"volume":440},"2026-05-10",{"week":503,"volume":504},"2026-05-17",896,{"week":506,"volume":507},"2026-05-24",869,{"week":509,"volume":510},"2026-05-31",899,{"week":512,"volume":513},"2026-06-07",947,{"week":515,"volume":516},"2026-06-14",752,{"week":518,"volume":519},"2026-06-21",682,{"week":521,"volume":522},"2026-06-28",1150,{"week":524,"volume":525},"2026-07-05",1003,{"week":527,"volume":528},"2026-07-12",945,false,[531,532,533,534,535,536,537,538,539,540,541,542],0.8881134310332816,0.9164944143809369,1.069057296142323,0.9869939847179321,0.9072521437990467,0.8912836472582856,1.0156768934203497,0.8676663750635464,0.93798143546152,1.2582739159718515,1.1761669931073282,1.0846500633527134,{"top":544,"otherBrandCount":175,"otherClickShare":175},[545],{"brand":546,"clickShare":158},"Davines",[548,558,568,578,586,596,605],{"asin":549,"title":550,"brand":546,"imageUrl":551,"price":552,"rating":159,"reviews":553,"clickShare90":554,"clickShare360":555,"launchDate":556,"amazonUrl":557},"B00OKQ0F4Q","Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness and a Sleek Smooth Look with Olive Extract 16.9 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gF3Xoq34L.jpg",36.98,3814,0.4486,0.5488,"2014-11-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00OKQ0F4Q",{"asin":559,"title":560,"brand":546,"imageUrl":561,"price":562,"rating":563,"reviews":564,"clickShare90":565,"clickShare360":566,"launchDate":556,"amazonUrl":567},"B0165H0JHU","Davines NOUNOU Conditioner | Hydrating Deep Conditioner for Bleached Permed Relaxed Damaged or Very Dry Hair | Replenishes Chemically Processed Hair | 8.45 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Eu1urALPL.jpg",41.62,4.4,3655,0.1726,0.1815,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0165H0JHU",{"asin":569,"title":570,"brand":546,"imageUrl":571,"price":572,"rating":573,"reviews":574,"clickShare90":575,"clickShare360":576,"launchDate":474,"amazonUrl":577},"B0GRSKZM91","LOVE\u002FSmoothing Shampoo 8.5 fl oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31thiCJtGzL.jpg",37.59,4.7,34,0.1479,0.0389,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GRSKZM91",{"asin":579,"title":580,"brand":546,"imageUrl":581,"price":162,"rating":159,"reviews":553,"clickShare90":582,"clickShare360":583,"launchDate":584,"amazonUrl":585},"B00VO6BRGK","Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness & Sleek Look with Olive Extract Travel Size 2.54 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Dv2KgJTAL.jpg",0.0864,0.0767,"2015-09-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00VO6BRGK",{"asin":587,"title":588,"brand":546,"imageUrl":589,"price":590,"rating":159,"reviews":591,"clickShare90":592,"clickShare360":593,"launchDate":594,"amazonUrl":595},"B00OKQW8UK","Davines NOUNOU Hair Mask Repairing Untangling Action for Highly-Processed Chemically Treated Dry Damaged or Brittle Hair - Restores Hydration & Body with Tomato Extract Weightless 8.45 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31S1Vkpd56L.jpg",43.61,1722,0.08,0.0817,"2011-06-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00OKQW8UK",{"asin":597,"title":598,"brand":546,"imageUrl":599,"price":600,"rating":563,"reviews":564,"clickShare90":601,"clickShare360":602,"launchDate":603,"amazonUrl":604},"B00VO6BYRM","Davines NOUNOU Conditioner Nourishing Emollient Effect for Highly-Processed Chemically Treated Dry Damaged or Brittle Hair - Easy to Untangle Travel Size 2.54 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31OE5Go6RML.jpg",16.96,0.0419,0.0317,"2015-08-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00VO6BYRM",{"asin":606,"title":607,"brand":546,"imageUrl":608,"price":163,"rating":159,"reviews":553,"clickShare90":609,"clickShare360":610,"launchDate":611,"amazonUrl":612},"B0D84B8Y53","Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness and a Sleek Smooth Look with Olive Extract 8.45 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31LxuS+IQeL.jpg",0.0226,0.0406,"2024-07-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D84B8Y53",null,[615,620,625,630,635,639],{"term":616,"volume":617,"growthQoq":618,"conversionRate":619},"nounou shampoo",20092,0.0933,0.1353,{"term":621,"volume":622,"growthQoq":623,"conversionRate":624},"davines nounou",6634,0.7216,0.0884,{"term":626,"volume":627,"growthQoq":628,"conversionRate":629},"davines nounou shampoo",5207,0.046,0.105,{"term":631,"volume":632,"growthQoq":633,"conversionRate":634},"nounou",5317,0.2694,0.0591,{"term":167,"volume":636,"growthQoq":637,"conversionRate":638},1970,0.2549,0.082,{"term":640,"volume":641,"growthQoq":642,"conversionRate":643},"nou nou shampoo and conditioner",1059,-0.4124,0.1789,[645,652,657,663,668,673],{"title":646,"href":647,"score":648,"verdict":649,"marketSize":650,"growth90":651},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":653,"href":654,"score":648,"verdict":649,"marketSize":655,"growth90":656},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":658,"href":659,"score":648,"verdict":660,"marketSize":661,"growth90":662},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":664,"href":665,"score":648,"verdict":649,"marketSize":666,"growth90":667},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":669,"href":670,"score":648,"verdict":660,"marketSize":671,"growth90":672},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":674,"href":675,"score":676,"verdict":649,"marketSize":677,"growth90":678},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]