---
title: "Nounou Shampoo and Conditioner — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nounou-shampoo-and-conditioner"
last_updated: "2026-08-11T05:34:37.293Z"
locale: en
meta:
description: "Niche score 47/100 · $178K/yr market · 40K searches/yr · $35.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $178K/yr market · 40K searches/yr · $35.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nounou Shampoo and Conditioner — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **nounou shampoo and conditioner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 47Conversion 95Competition 5Returns 93Price range 95Avg price 95Brand share 0Review moat 36Quality gap 42
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$35.92**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.97–$58.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+17.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$178K**
$178K/yr · 40K searches
**Review moat**
**Okay****2,929.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nounou shampoo and conditioner is a $178K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nounou shampoo and conditioner market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$180K–$216K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#448**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Davines100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nounou-shampoo-and-conditioner/trend)
## **Top nounou shampoo and conditioner search terms**
- **nounou shampoo**20K/yr+9.3%13.5% conv. - **davines nounou**7K/yr+72.2%8.8% conv. - **davines nounou shampoo**5K/yr+4.6%10.5% conv. - **nounou**5K/yr+26.9%5.9% conv. - **nounou shampoo and conditioner**2K/yr+25.5%8.2% conv. - **nou nou shampoo and conditioner**1K/yr-41.2%17.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nounou-shampoo-and-conditioner/search-terms)
## **Top nounou shampoo and conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$27K30%$53K45%$80K60%$107K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness and a Sleek Smooth Look with Olive Extract 16.9 Fl Oz**Davines**$36.98**4.5★3,814 rev](https://www.amazon.com/dp/B00OKQ0F4Q) [2**Davines NOUNOU Conditioner | Hydrating Deep Conditioner for Bleached Permed Relaxed Damaged or Very Dry Hair | Replenishes Chemically Processed Hair | 8.45 fl oz**Davines**$41.62**4.4★3,655 rev](https://www.amazon.com/dp/B0165H0JHU) [3**LOVE/Smoothing Shampoo 8.5 fl oz.**Davines**$37.59**4.7★34 rev](https://www.amazon.com/dp/B0GRSKZM91) [4**Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness & Sleek Look with Olive Extract Travel Size 2.54 Fl Oz**Davines**$15.97**4.5★3,814 rev](https://www.amazon.com/dp/B00VO6BRGK) [5**Davines NOUNOU Hair Mask Repairing Untangling Action for Highly-Processed Chemically Treated Dry Damaged or Brittle Hair - Restores Hydration & Body with Tomato Extract Weightless 8.45 Fl Oz**Davines**$43.61**4.5★1,722 rev](https://www.amazon.com/dp/B00OKQW8UK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOVE/Smoothing Shampoo 8.5 fl oz.**Davines**$37.59**34 rev4mo ago](https://www.amazon.com/dp/B0GRSKZM91) [**Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness and a Sleek Smooth Look with Olive Extract 8.45 Fl Oz**Davines**$58.74**3,814 rev2y ago](https://www.amazon.com/dp/B0D84B8Y53) [**Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness & Sleek Look with Olive Extract Travel Size 2.54 Fl Oz**Davines**$15.97**3,814 rev10y ago](https://www.amazon.com/dp/B00VO6BRGK) [**Davines NOUNOU Conditioner Nourishing Emollient Effect for Highly-Processed Chemically Treated Dry Damaged or Brittle Hair - Easy to Untangle Travel Size 2.54 Fl Oz**Davines**$16.96**3,655 rev10y ago](https://www.amazon.com/dp/B00VO6BYRM) [**Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness and a Sleek Smooth Look with Olive Extract 16.9 Fl Oz**Davines**$36.98**3,814 rev11y ago](https://www.amazon.com/dp/B00OKQ0F4Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOVE/Smoothing Shampoo 8.5 fl oz.**Davines**$37.59**4.7★**▲ 280%**](https://www.amazon.com/dp/B0GRSKZM91) [**Davines NOUNOU Conditioner Nourishing Emollient Effect for Highly-Processed Chemically Treated Dry Damaged or Brittle Hair - Easy to Untangle Travel Size 2.54 Fl Oz**Davines**$16.96**4.4★**▲ 32%**](https://www.amazon.com/dp/B00VO6BYRM) [**Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness & Sleek Look with Olive Extract Travel Size 2.54 Fl Oz**Davines**$15.97**4.5★**▲ 13%**](https://www.amazon.com/dp/B00VO6BRGK) [**Davines NOUNOU Hair Mask Repairing Untangling Action for Highly-Processed Chemically Treated Dry Damaged or Brittle Hair - Restores Hydration & Body with Tomato Extract Weightless 8.45 Fl Oz**Davines**$43.61**4.5★**— 2%**](https://www.amazon.com/dp/B00OKQW8UK) [**Davines NOUNOU Conditioner | Hydrating Deep Conditioner for Bleached Permed Relaxed Damaged or Very Dry Hair | Replenishes Chemically Processed Hair | 8.45 fl oz**Davines**$41.62**4.4★**— 5%**](https://www.amazon.com/dp/B0165H0JHU)
**~~View all trending →~~**
## **Common questions**
- **Is nounou shampoo and conditioner profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nounou shampoo and conditioner niche?**
- 1 brands and 3 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **When does demand for nounou shampoo and conditioner peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the nounou shampoo and conditioner niche?**
- Listings span $15.97–$58.74; the average listing price is $35.92 (sweet spot $15–$100). The average incumbent carries 2,930 reviews — the moat a new listing must climb.
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