---
title: "Nouf Perfume — $207K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nouf-perfume"
last_updated: "2026-08-07T15:59:31.815Z"
locale: en
meta:
description: "Niche score 46/100 · $207K/yr market · 248K searches/yr · $28.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $207K/yr market · 248K searches/yr · $28.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nouf Perfume — $207K/yr Amazon US Niche (2026) - Flapen"
---
# **nouf perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 49Conversion 36Competition 7Returns 100Price range 85Avg price 95Brand share 0Review moat 59Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.80–$76.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,135.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+19.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$207K**
$207K/yr · 248K searches
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nouf perfume is a $207K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nouf perfume market data**
- **Units sold / yr**
- **8K–10K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$229K–$286K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#549**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Lattafa79% - Hempz18% - Petite Aroma3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.5% search growth over the last 90 days.
5K3KSpike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nouf-perfume/trend)
## **Top nouf perfume search terms**
- **honor and glory lattafa**83K/yr-15.2%3.7% conv. - **lattafa honor and glory**51K/yr+2.7%4.8% conv. - **pineapple perfume**31K/yr+34.9%0.3% conv. - **hempz body spray**14K/yr+227.0%2.1% conv. - **hempz spray**7K/yr+428.0%1.8% conv. - **pineapple body spray**10K/yr+33.1%0.8% conv. - **lattafa badee al oud honor & glory**10K/yr+31.4%3.9% conv. - **honor and glory**11K/yr-13.7%2.3% conv. - **badee al oud honor and glory**8K/yr-7.4%4.3% conv. - **pineapple perfume for women**6K/yr+12.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nouf-perfume/search-terms)
## **Top nouf perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$41K40%$83K60%$124K80%$165K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lattafa Badee Al Oud Honor & Glory - Fruity Vanilla Warm Spicy Woody - Eau de Parfum Long-Lasting Fragrance for Unisex 3.40 Ounce / 100 ml**Lattafa**$25.70**4.5★6,525 rev](https://www.amazon.com/dp/B0CFRHV1MX) [2**Lattafa Badee Al Oud Honor & Glory For Unisex 3 Piece Gift Set (3.4 Fl Oz EDP + 6.67 Fl Oz Deo + 10.14 Fl Oz Air Freshener)**Lattafa**$35.76**4.2★18 rev](https://www.amazon.com/dp/B0F147RKLJ) [3**Hempz Mini Body Moisturizer Spray Set Hydrating Mist Travel Size Kit Giftable 1 oz**Hempz**$17.30**4.3★304 rev](https://www.amazon.com/dp/B0G82SN7WK) [4**Hempz Tropical Hydrating Body Mist Spray Sweet Pineapple & Honey Melon Lightweight Moisturizing Fragrance Vacation Essential Travel Size Moisturizer 1 fl.oz.**Hempz**$5.80**4.3★304 rev](https://www.amazon.com/dp/B0G83RSFFB) [5**Hempz Sweet Jasmine & Rose Body Moisturizer Spray Hydrating Mist with Collagen Travel Friendly 3.4 fl.oz.**Hempz**$12.62**4.3★304 rev](https://www.amazon.com/dp/B0GL4NWGJ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hempz Sweet Jasmine & Rose Body Moisturizer Spray Hydrating Mist with Collagen Travel Friendly 3.4 fl.oz.**Hempz**$12.62**304 rev5mo ago](https://www.amazon.com/dp/B0GL4NWGJ7) [**Hempz Mini Body Moisturizer Spray Set Hydrating Mist Travel Size Kit Giftable 1 oz**Hempz**$17.30**304 rev7mo ago](https://www.amazon.com/dp/B0G82SN7WK) [**Hempz Tropical Hydrating Body Mist Spray Sweet Pineapple & Honey Melon Lightweight Moisturizing Fragrance Vacation Essential Travel Size Moisturizer 1 fl.oz.**Hempz**$5.80**304 rev7mo ago](https://www.amazon.com/dp/B0G83RSFFB) [**Lattafa Badee Al Oud Honor & Glory For Unisex 3 Piece Gift Set (3.4 Fl Oz EDP + 6.67 Fl Oz Deo + 10.14 Fl Oz Air Freshener)**Lattafa**$35.76**18 rev1y ago](https://www.amazon.com/dp/B0F147RKLJ) [**EDP BADEE AL OUD HONOR & GLORY 3.4 SPRAY**Petite Aroma**$26.41**80 rev1y ago](https://www.amazon.com/dp/B0DCLNML63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hempz Sweet Jasmine & Rose Body Moisturizer Spray Hydrating Mist with Collagen Travel Friendly 3.4 fl.oz.**Hempz**$12.62**4.3★**▲ 295%**](https://www.amazon.com/dp/B0GL4NWGJ7) [**Hempz Tropical Hydrating Body Mist Spray Sweet Pineapple & Honey Melon Lightweight Moisturizing Fragrance Vacation Essential Travel Size Moisturizer 1 fl.oz.**Hempz**$5.80**4.3★**▲ 236%**](https://www.amazon.com/dp/B0G83RSFFB) [**Hempz Mini Body Moisturizer Spray Set Hydrating Mist Travel Size Kit Giftable 1 oz**Hempz**$17.30**4.3★**▲ 231%**](https://www.amazon.com/dp/B0G82SN7WK) [**Lattafa Badee Al Oud Honor & Glory For Unisex 3 Piece Gift Set (3.4 Fl Oz EDP + 6.67 Fl Oz Deo + 10.14 Fl Oz Air Freshener)**Lattafa**$35.76**4.2★**▲ 83%**](https://www.amazon.com/dp/B0F147RKLJ) [**Lattafa Perfumes Badee Al Oud for Unisex 4 Piece Eau de Parfum Gift Set (Oud for Glory + Sublime + Amethyst + Honor & Glory) 3.4 Ounce/100 ml each**Lattafa**$76.77**4.5★**▲ 20%**](https://www.amazon.com/dp/B0CL7S1DFV)
**~~View all trending →~~**
## **What buyers say about nouf perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**61%
*“Bold fragrance”*
**Value For Money**7%
*“Good price”*
**Durability**5%
*“still wearable for everyday use”*
**Moist/Dry**4%
*“And they really do moisturize well”*
**Quality-Overall**3%
*“The bottles are a nice quality”*
**Size-Overall**3%
*“Good size for your money”*
**Soft Feel**2%
*“Great perfumes soft”*
**Gifting Purpose**1%
*“Makes a nice gift”*
**Suitability Dry Skin**1%
*“Perfect for dry skin on the go”*
**Absorbency**1%
*“It does absorb fairly well”*
### **What buyers complain about **
**Smell**42%
*“Terrible scent”*
**Adhesion/Stickiness**7%
*“I may have to add some water or oil or something to it so that it's not so sticky feeling”*
**Size-Overall**4%
*“These are very small”*
**Durability**3%
*“doesnt last long”*
**Value For Money**3%
*“pricey”*
**Moist/Dry**3%
*“It does not feel moisturizing”*
**Suitability Dry Skin**2%
*“I can't see myself using these as a dry weather all-over body moisturizer when my skin needs something heavier”*
**Comfort-Overall**1%
*“I was iffy about it at first”*
**Skin Health**1%
*“Burns skin long after applying”*
**Strength**1%
*“nothing like the strong”*
### **Top return reasons **
**Smell**46%
**Size-Overall**17%
**Adhesion/Stickiness**12%
**Advertised Vs Actual Product**9%
**Moist/Dry**3%
**Leak-Proof**3%
**Defective Material/Parts**2%
**Residue**2%
**Ingredients-Overall**2%
**Suitability Dry Skin**2%
## **Common questions**
- **Is nouf perfume profitable to sell on Amazon United States?**
- The niche generates $207K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the nouf perfume niche?**
- 3 brands and 60 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nouf perfume?**
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Size-Overall. The return rate is 0.1%.
- **When does demand for nouf perfume peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the nouf perfume niche?**
- Listings span $5.80–$76.77; the average listing price is $28.62 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)