[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-not-your-mothers-purple-shampoo":3,"research-sidebar-rollups":499},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":88,"demand":93,"seasonality":167,"brandShare":168,"products":177,"feedback":256,"searchTerms":415,"related":464,"lastUpdated":36},"11e47106-7db8-4357-866a-48e4db9e56ae","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":31,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":41,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":49},91773,65023,1.6241,-0.0708,0.0953,0.9008,1,4.46,6639,14.81,9.28,21.92,8,8000,0.625,0.0147,2,"not your mothers purple shampoo","not-your-mothers-purple-shampoo","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fnot-your-mothers-purple-shampoo","Shampoo & Conditioner Sets","2026-07-14T11:36:13.304543+00:00",6,43,[],450,0,6000,500,750,88860,118480,67,148,0.109,{"score":51,"verdict":52,"components":53},37,"skip",[54,59,62,66,68,70,73,78,81,84],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",23,0.15,91773.01,{"key":60,"score":61,"weight":57,"raw":18},"growth",21,{"key":63,"score":64,"weight":65,"raw":19},"conversion",85,0.1,{"key":67,"score":27,"weight":57,"raw":20},"competition",{"key":69,"score":41,"weight":65,"raw":21},"brandShare",{"key":71,"score":72,"weight":65,"raw":22},"qualityGap",48,{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",24,0.05,6639.13,{"key":79,"score":80,"weight":65,"raw":30},"returns",86,{"key":82,"score":83,"weight":76,"raw":24},"avgPrice",73,{"key":85,"score":86,"weight":76,"raw":87},"priceRange",55,0.5474683544303798,{"avgRating":89,"medianPrice":90,"medianReturnRate":91,"nichesTracked":92},4.42,24.38,0.0215,115062,{"points":94,"droppedPartialWeek":166},[95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,157,160,163],{"week":96,"volume":97},"2026-02-01",849,{"week":99,"volume":100},"2026-02-08",895,{"week":102,"volume":103},"2026-02-15",756,{"week":105,"volume":106},"2026-02-22",872,{"week":108,"volume":109},"2026-03-01",1060,{"week":111,"volume":112},"2026-03-08",1303,{"week":114,"volume":115},"2026-03-15",1537,{"week":117,"volume":118},"2026-03-22",1569,{"week":120,"volume":121},"2026-03-29",1354,{"week":123,"volume":124},"2026-04-05",1549,{"week":126,"volume":127},"2026-04-12",1455,{"week":129,"volume":130},"2026-04-19",1372,{"week":132,"volume":133},"2026-04-26",1638,{"week":135,"volume":136},"2026-05-03",1338,{"week":138,"volume":139},"2026-05-10",1301,{"week":141,"volume":142},"2026-05-17",1260,{"week":144,"volume":145},"2026-05-24",1210,{"week":147,"volume":148},"2026-05-31",1271,{"week":150,"volume":151},"2026-06-07",1419,{"week":153,"volume":154},"2026-06-14",1197,{"week":156,"volume":145},"2026-06-21",{"week":158,"volume":159},"2026-06-28",1438,{"week":161,"volume":162},"2026-07-05",1177,{"week":164,"volume":165},"2026-07-12",1353,false,null,{"top":169,"otherBrandCount":41,"otherClickShare":176},[170,173],{"brand":171,"clickShare":172},"John Frieda",0.9781000000000001,{"brand":174,"clickShare":175},"MATRIX",0.0218,0.00009999999999987796,[178,189,200,211,220,228,236,247],{"asin":179,"title":180,"brand":171,"imageUrl":181,"price":182,"rating":183,"reviews":184,"clickShare90":185,"clickShare360":186,"launchDate":187,"amazonUrl":188},"B0BM53QYT2","John Frieda Blue Crush Conditioner Toning Shampoo for Brunette Hair Nourishes Color-Treated and Natural Hair Blue Pigments for Vibrant Cool-Toned Brunette Hair by Reducing Orange Tones 8.3 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UDyb7L-7L.jpg",10.77,4.2,587,0.2843,0.1534,"2022-12-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BM53QYT2",{"asin":190,"title":191,"brand":171,"imageUrl":192,"price":193,"rating":194,"reviews":195,"clickShare90":196,"clickShare360":197,"launchDate":198,"amazonUrl":199},"B0823HC74S","John Frieda 8.3 Ounce Shampoo for Blonde Hair Violet Crush Purple Shampoo Neutralizes Brassy Yellow Tones Blonde Toner for Bleached Platinum","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ZaJOzM9HL.jpg",10.49,4.5,5401,0.2784,0.3948,"2019-12-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0823HC74S",{"asin":201,"title":202,"brand":171,"imageUrl":203,"price":204,"rating":205,"reviews":206,"clickShare90":207,"clickShare360":208,"launchDate":209,"amazonUrl":210},"B0GKQDP2QQ","John Frieda Violet Crush Purple Shampoo and Conditioner Bundle Violet Shampoo and Violet Conditioner 8.3 Fl Oz Pack of 2","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31JrZ3FCo1L.jpg",21.06,4.6,1834,0.1782,0.0725,"2026-02-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GKQDP2QQ",{"asin":212,"title":213,"brand":171,"imageUrl":214,"price":215,"rating":194,"reviews":195,"clickShare90":216,"clickShare360":217,"launchDate":218,"amazonUrl":219},"B0GHS3SRM6","John Frieda Violet Crush Purple Shampoo for Blonde Hair Brass Neutralizing Toning Shampoo for Cool Bright Blonde 8.3 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F313B6wje6GL.jpg",10.86,0.0938,0.036,"2026-02-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GHS3SRM6",{"asin":221,"title":222,"brand":171,"imageUrl":223,"price":25,"rating":194,"reviews":224,"clickShare90":225,"clickShare360":226,"launchDate":198,"amazonUrl":227},"B0823HGW6L","John Frieda Violet Crush Purple Conditioner Purple Conditioner for Blonde Hair Crushed Violet Pigments Neutralize Brassy Tones for Cooler Brighter Blonde 8.3 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31e4SS3ySGL.jpg",3953,0.066,0.0797,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0823HGW6L",{"asin":229,"title":230,"brand":171,"imageUrl":231,"price":26,"rating":205,"reviews":206,"clickShare90":232,"clickShare360":233,"launchDate":234,"amazonUrl":235},"B09XYY389D","John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair Neutralizes Yellow Tones for Bleached Blonde and Platinum Hair 8.3 Oz Pack of 2","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41c3oWsf1qL.jpg",0.0543,0.1767,"2020-02-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09XYY389D",{"asin":237,"title":238,"brand":171,"imageUrl":239,"price":240,"rating":241,"reviews":242,"clickShare90":243,"clickShare360":244,"launchDate":245,"amazonUrl":246},"B09QMSKBJZ","John Frieda Violet Crush Purple Conditioner Purple Conditioner for Blonde Hair Crushed Violet Pigments Neutralize Brassy Tones for Cooler Brighter Blonde 16 FL OZ (475ml)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31BWFFclrVL.jpg",12.94,4.4,283,0.0231,0.0381,"2022-01-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09QMSKBJZ",{"asin":248,"title":249,"brand":174,"imageUrl":250,"price":251,"rating":241,"reviews":252,"clickShare90":175,"clickShare360":253,"launchDate":254,"amazonUrl":255},"B06VSZ69LL","Matrix Brass Off Blue Shampoo | Refreshes Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31h64eYaq6L.jpg",21.14,33820,0.0488,"2017-02-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB06VSZ69LL",{"love":257,"hate":327,"returnReasons":392},[258,265,272,279,285,292,299,306,313,320],{"topic":259,"percentOfMentions":260,"verbatims":261},"Smell",0.1295,[262,263,264],"Smell good","Scent is subtle","The scent is a really nice mix of citrus",{"topic":266,"percentOfMentions":267,"verbatims":268},"Quality-Overall",0.12119999999999999,[269,270,271],"Decent price for a quality product","Salon-Quality Results at an Amazing Price","Excellent product",{"topic":273,"percentOfMentions":274,"verbatims":275},"Color",0.0935,[276,277,278],"vibrant between coloring","It does a good job toning down the yellow tones and making the blonde look a little cooler and brighter","The color payoff is strong",{"topic":280,"percentOfMentions":281,"verbatims":282},"Suitability Colored Hair",0.0836,[283,277,284],"Great for natural grey hair as well","The violet pigments help refresh highlighted, bleached, platinum, and natural blonde hair between salon visits",{"topic":286,"percentOfMentions":287,"verbatims":288},"Soft Feel",0.07629999999999999,[289,290,291],"leaves hair soft","soft","my hair feels soft",{"topic":293,"percentOfMentions":294,"verbatims":295},"Value For Money",0.0761,[296,297,298],"Great price","Reasonable priced","Decent product for the price",{"topic":300,"percentOfMentions":301,"verbatims":302},"Brightness\u002FShine\u002FGlow",0.0438,[303,304,305],"Brightens the hair","It keeps my locks golden with a beautiful shine","shine",{"topic":307,"percentOfMentions":308,"verbatims":309},"Lather",0.0429,[310,311,312],"The shampoo lathers nicely","It lathers well","Lather is good",{"topic":314,"percentOfMentions":315,"verbatims":316},"Suitability Straight Hair",0.022400000000000003,[317,318,319],"Good for fine hair","Dealing with silver hair, this works best for me","Love the tone on my hair",{"topic":321,"percentOfMentions":322,"verbatims":323},"Hair Styling",0.019299999999999998,[324,325,326],"Maintains highlights very well","Overall, this has become a reliable part of my blonde care routine","It did a wonderful job on brightening my silver hair",[328,334,340,347,353,359,366,373,380,386],{"topic":273,"percentOfMentions":329,"verbatims":330},0.2757,[331,332,333],"Not blue","The color is very dark","not red",{"topic":280,"percentOfMentions":335,"verbatims":336},0.1106,[337,338,339],"Turns hair purple","My home dye job ended up a bit more orange than I expected","So if you use toner to blend colors this product may not be for you",{"topic":341,"percentOfMentions":342,"verbatims":343},"Moist\u002FDry",0.0688,[344,345,346],"Very drying","made my hair feel really dry","not as moisturizing as I expected",{"topic":293,"percentOfMentions":348,"verbatims":349},0.0455,[350,351,352],"Not worth the price","Waste of money","it expensive",{"topic":354,"percentOfMentions":348,"verbatims":355},"Leak-Proof",[356,357,358],"Appears the bottle leaked","Leaked","It leaked everywhere",{"topic":360,"percentOfMentions":361,"verbatims":362},"Functionality-Overall",0.0412,[363,364,365],"Didn't work for me","Doesn't work well","Doesnt work the best",{"topic":367,"percentOfMentions":368,"verbatims":369},"Size-Overall",0.0337,[370,371,372],"The tubes are quite large","A big nope","I am not satisfied with the bottle size I feel like for $22 this bottle should be way bigger",{"topic":374,"percentOfMentions":375,"verbatims":376},"Hair Related",0.029500000000000002,[377,378,379],"Didn't change hair","There is something different that is tearing my blonde hair up","made my hair feel coarse",{"topic":266,"percentOfMentions":381,"verbatims":382},0.0236,[383,384,385],"Garbage","Not the best","Not quality",{"topic":387,"percentOfMentions":388,"verbatims":389},"Suitability Dry Skin",0.018500000000000003,[345,390,391],"it will dry it out like no other","Both shampoo and conditioner dried my hair horribly",[393,395,397,400,402,404,407,409,412,414],{"reason":360,"pct":394},0.2455,{"reason":273,"pct":396},0.2006,{"reason":398,"pct":399},"Advertised Vs Actual Product",0.096,{"reason":280,"pct":401},0.08789999999999999,{"reason":354,"pct":403},0.0731,{"reason":405,"pct":406},"Suitability Short Hair",0.0359,{"reason":293,"pct":408},0.0358,{"reason":410,"pct":411},"Product Condition",0.0334,{"reason":259,"pct":413},0.0316,{"reason":341,"pct":375},[416,421,426,431,435,440,445,450,455,459],{"term":417,"volume":418,"growthQoq":419,"conversionRate":420},"john frieda purple shampoo",12692,0.0711,0.1532,{"term":422,"volume":423,"growthQoq":424,"conversionRate":425},"john frieda blue crush shampoo",13775,-0.2089,0.0802,{"term":427,"volume":428,"growthQoq":429,"conversionRate":430},"john frieda violet crush purple shampoo",6720,0.0414,0.1477,{"term":432,"volume":433,"growthQoq":434,"conversionRate":342},"blue crush shampoo",8075,-0.1113,{"term":436,"volume":437,"growthQoq":438,"conversionRate":439},"violet crush purple shampoo",4780,0.2676,0.1277,{"term":441,"volume":442,"growthQoq":443,"conversionRate":444},"john frieda blue crush",4596,-0.0577,0.0604,{"term":446,"volume":447,"growthQoq":448,"conversionRate":449},"john frieda purple shampoo and conditioner",3336,0.2034,0.1747,{"term":451,"volume":452,"growthQoq":453,"conversionRate":454},"john frieda violet crush",3188,0.1356,0.1444,{"term":456,"volume":457,"growthQoq":458,"conversionRate":65},"john frieda blue shampoo",5332,-0.4164,{"term":460,"volume":461,"growthQoq":462,"conversionRate":463},"blue shampoo john frieda",2529,-0.5694,0.0812,[465,472,477,483,488,493],{"title":466,"href":467,"score":468,"verdict":469,"marketSize":470,"growth90":471},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":473,"href":474,"score":468,"verdict":469,"marketSize":475,"growth90":476},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":478,"href":479,"score":468,"verdict":480,"marketSize":481,"growth90":482},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":484,"href":485,"score":468,"verdict":469,"marketSize":486,"growth90":487},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":489,"href":490,"score":468,"verdict":480,"marketSize":491,"growth90":492},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":494,"href":495,"score":496,"verdict":469,"marketSize":497,"growth90":498},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[500,507,510,517,524,531,538,545,552,559,566,573,580,587,594,601,608,615,622,628],{"nodeId":501,"label":502,"slug":503,"href":504,"nichesTracked":505,"marketSizeTotal":506},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":508,"marketSizeTotal":509},10978,8129370268,{"nodeId":511,"label":512,"slug":513,"href":514,"nichesTracked":515,"marketSizeTotal":516},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":518,"label":519,"slug":520,"href":521,"nichesTracked":522,"marketSizeTotal":523},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":525,"label":526,"slug":527,"href":528,"nichesTracked":529,"marketSizeTotal":530},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":532,"label":533,"slug":534,"href":535,"nichesTracked":536,"marketSizeTotal":537},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":539,"label":540,"slug":541,"href":542,"nichesTracked":543,"marketSizeTotal":544},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":546,"label":547,"slug":548,"href":549,"nichesTracked":550,"marketSizeTotal":551},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":553,"label":554,"slug":555,"href":556,"nichesTracked":557,"marketSizeTotal":558},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":560,"label":561,"slug":562,"href":563,"nichesTracked":564,"marketSizeTotal":565},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":567,"label":568,"slug":569,"href":570,"nichesTracked":571,"marketSizeTotal":572},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":574,"label":575,"slug":576,"href":577,"nichesTracked":578,"marketSizeTotal":579},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":581,"label":582,"slug":583,"href":584,"nichesTracked":585,"marketSizeTotal":586},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":588,"label":589,"slug":590,"href":591,"nichesTracked":592,"marketSizeTotal":593},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":595,"label":596,"slug":597,"href":598,"nichesTracked":599,"marketSizeTotal":600},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":602,"label":603,"slug":604,"href":605,"nichesTracked":606,"marketSizeTotal":607},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":609,"label":610,"slug":611,"href":612,"nichesTracked":613,"marketSizeTotal":614},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":616,"label":617,"slug":618,"href":619,"nichesTracked":620,"marketSizeTotal":621},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":623,"label":624,"slug":625,"href":626,"nichesTracked":27,"marketSizeTotal":627},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":629,"label":630,"slug":631,"href":632,"nichesTracked":31,"marketSizeTotal":633},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]