---
title: "Not Your Mothers Purple Shampoo — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/not-your-mothers-purple-shampoo"
last_updated: "2026-08-11T12:44:02.145Z"
locale: en
meta:
description: "Niche score 37/100 · $92K/yr market · 65K searches/yr · $14.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $92K/yr market · 65K searches/yr · $14.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Not Your Mothers Purple Shampoo — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **not your mothers purple shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 21Conversion 85Competition 8Returns 86Price range 55Avg price 73Brand share 0Review moat 24Quality gap 48
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.81**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.28–$21.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,639.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$92K**
$92K/yr · 65K searches
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, not your mothers purple shampoo is a $92K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **not your mothers purple shampoo market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$89K–$118K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#450**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- John Frieda98% - MATRIX2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -7.1% search growth over the last 90 days.
2K1KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/not-your-mothers-purple-shampoo/trend)
## **Top not your mothers purple shampoo search terms**
- **john frieda purple shampoo**13K/yr+7.1%15.3% conv. - **john frieda blue crush shampoo**14K/yr-20.9%8.0% conv. - **john frieda violet crush purple shampoo**7K/yr+4.1%14.8% conv. - **blue crush shampoo**8K/yr-11.1%6.9% conv. - **violet crush purple shampoo**5K/yr+26.8%12.8% conv. - **john frieda blue crush**5K/yr-5.8%6.0% conv. - **john frieda purple shampoo and conditioner**3K/yr+20.3%17.5% conv. - **john frieda violet crush**3K/yr+13.6%14.4% conv. - **john frieda blue shampoo**5K/yr-41.6%10.0% conv. - **blue shampoo john frieda**3K/yr-56.9%8.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/not-your-mothers-purple-shampoo/search-terms)
## **Top not your mothers purple shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$28K40%$37K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Frieda Blue Crush Conditioner Toning Shampoo for Brunette Hair Nourishes Color-Treated and Natural Hair Blue Pigments for Vibrant Cool-Toned Brunette Hair by Reducing Orange Tones 8.3 Oz**John Frieda**$10.77**4.2★587 rev](https://www.amazon.com/dp/B0BM53QYT2) [2**John Frieda 8.3 Ounce Shampoo for Blonde Hair Violet Crush Purple Shampoo Neutralizes Brassy Yellow Tones Blonde Toner for Bleached Platinum**John Frieda**$10.49**4.5★5,401 rev](https://www.amazon.com/dp/B0823HC74S) [3**John Frieda Violet Crush Purple Shampoo and Conditioner Bundle Violet Shampoo and Violet Conditioner 8.3 Fl Oz Pack of 2**John Frieda**$21.06**4.6★1,834 rev](https://www.amazon.com/dp/B0GKQDP2QQ) [4**John Frieda Violet Crush Purple Shampoo for Blonde Hair Brass Neutralizing Toning Shampoo for Cool Bright Blonde 8.3 fl oz**John Frieda**$10.86**4.5★5,401 rev](https://www.amazon.com/dp/B0GHS3SRM6) [5**John Frieda Violet Crush Purple Conditioner Purple Conditioner for Blonde Hair Crushed Violet Pigments Neutralize Brassy Tones for Cooler Brighter Blonde 8.3 Oz**John Frieda**$9.28**4.5★3,953 rev](https://www.amazon.com/dp/B0823HGW6L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Violet Crush Purple Shampoo for Blonde Hair Brass Neutralizing Toning Shampoo for Cool Bright Blonde 8.3 fl oz**John Frieda**$10.86**5,401 rev4mo ago](https://www.amazon.com/dp/B0GHS3SRM6) [**John Frieda Violet Crush Purple Shampoo and Conditioner Bundle Violet Shampoo and Violet Conditioner 8.3 Fl Oz Pack of 2**John Frieda**$21.06**1,834 rev4mo ago](https://www.amazon.com/dp/B0GKQDP2QQ) [**John Frieda Blue Crush Conditioner Toning Shampoo for Brunette Hair Nourishes Color-Treated and Natural Hair Blue Pigments for Vibrant Cool-Toned Brunette Hair by Reducing Orange Tones 8.3 Oz**John Frieda**$10.77**587 rev3y ago](https://www.amazon.com/dp/B0BM53QYT2) [**John Frieda Violet Crush Purple Conditioner Purple Conditioner for Blonde Hair Crushed Violet Pigments Neutralize Brassy Tones for Cooler Brighter Blonde 16 FL OZ (475ml)**John Frieda**$12.94**283 rev4y ago](https://www.amazon.com/dp/B09QMSKBJZ) [**John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair Neutralizes Yellow Tones for Bleached Blonde and Platinum Hair 8.3 Oz Pack of 2**John Frieda**$21.92**1,834 rev6y ago](https://www.amazon.com/dp/B09XYY389D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Violet Crush Purple Shampoo for Blonde Hair Brass Neutralizing Toning Shampoo for Cool Bright Blonde 8.3 fl oz**John Frieda**$10.86**4.5★**▲ 161%**](https://www.amazon.com/dp/B0GHS3SRM6) [**John Frieda Violet Crush Purple Shampoo and Conditioner Bundle Violet Shampoo and Violet Conditioner 8.3 Fl Oz Pack of 2**John Frieda**$21.06**4.6★**▲ 146%**](https://www.amazon.com/dp/B0GKQDP2QQ) [**John Frieda Blue Crush Conditioner Toning Shampoo for Brunette Hair Nourishes Color-Treated and Natural Hair Blue Pigments for Vibrant Cool-Toned Brunette Hair by Reducing Orange Tones 8.3 Oz**John Frieda**$10.77**4.2★**▲ 85%**](https://www.amazon.com/dp/B0BM53QYT2) [**John Frieda Violet Crush Purple Conditioner Purple Conditioner for Blonde Hair Crushed Violet Pigments Neutralize Brassy Tones for Cooler Brighter Blonde 8.3 Oz**John Frieda**$9.28**4.5★**▼ 17%**](https://www.amazon.com/dp/B0823HGW6L) [**John Frieda 8.3 Ounce Shampoo for Blonde Hair Violet Crush Purple Shampoo Neutralizes Brassy Yellow Tones Blonde Toner for Bleached Platinum**John Frieda**$10.49**4.5★**▼ 29%**](https://www.amazon.com/dp/B0823HC74S)
**~~View all trending →~~**
## **What buyers say about not your mothers purple shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“Smell good”*
**Quality-Overall**12%
*“Decent price for a quality product”*
**Color**9%
*“vibrant between coloring”*
**Suitability Colored Hair**8%
*“Great for natural grey hair as well”*
**Soft Feel**8%
*“leaves hair soft”*
**Value For Money**8%
*“Great price”*
**Brightness/Shine/Glow**4%
*“Brightens the hair”*
**Lather**4%
*“The shampoo lathers nicely”*
**Suitability Straight Hair**2%
*“Good for fine hair”*
**Hair Styling**2%
*“Maintains highlights very well”*
### **What buyers complain about **
**Color**28%
*“Not blue”*
**Suitability Colored Hair**11%
*“Turns hair purple”*
**Moist/Dry**7%
*“Very drying”*
**Value For Money**5%
*“Not worth the price”*
**Leak-Proof**5%
*“Appears the bottle leaked”*
**Functionality-Overall**4%
*“Didn't work for me”*
**Size-Overall**3%
*“The tubes are quite large”*
**Hair Related**3%
*“Didn't change hair”*
**Quality-Overall**2%
*“Garbage”*
**Suitability Dry Skin**2%
*“made my hair feel really dry”*
### **Top return reasons **
**Functionality-Overall**25%
**Color**20%
**Advertised Vs Actual Product**10%
**Suitability Colored Hair**9%
**Leak-Proof**7%
**Suitability Short Hair**4%
**Value For Money**4%
**Product Condition**3%
**Smell**3%
**Moist/Dry**3%
## **Common questions**
- **Is not your mothers purple shampoo profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the not your mothers purple shampoo niche?**
- 2 brands and 43 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in not your mothers purple shampoo?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Moist/Dry. The return rate is 1.5%.
- **What does it cost to enter the not your mothers purple shampoo niche?**
- Listings span $9.28–$21.92; the average listing price is $14.81 (sweet spot $15–$100). The average incumbent carries 6,639 reviews — the moat a new listing must climb.
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