---
title: "Norvell Spray Tan Machine — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/norvell-spray-tan-machine"
last_updated: "2026-08-11T09:49:08.919Z"
locale: en
meta:
description: "Niche score 27/100 · $125K/yr market · 40K searches/yr · $162.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $125K/yr market · 40K searches/yr · $162.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Norvell Spray Tan Machine — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **norvell spray tan machine**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 15Conversion 24Competition 3Returns 55Price range 22Avg price 54Brand share 0Review moat 73Quality gap 47
**Review moat**
**Good****599.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$162.18**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$125K**
$125K/yr · 40K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$26.88–$359.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, norvell spray tan machine is a $125K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 27/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **norvell spray tan machine market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **$122K–$162K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#401**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Norvell88% - Existing Beauty12% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -20.7% search growth over the last 90 days.
2K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/norvell-spray-tan-machine/trend)
## **Top norvell spray tan machine search terms**
- **norvell spray tan machine**31K/yr-22.4%1.8% conv. - **norvell spray tan gun**5K/yr+1.0%1.3% conv. - **spray tan machine norvell**2K/yr-29.9%1.8% conv. - **norvell oasis spray tan machine**865/yr-58.0%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/norvell-spray-tan-machine/search-terms)
## **Top norvell spray tan machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$19K30%$37K45%$56K60%$75K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Norvell Oasis Spray Tan Machine Kit with Cosmo Airbrush Spray Tanning Solution Professional Sunless Tanning System by Norvell**Norvell**$175.29**4.2★439 rev](https://www.amazon.com/dp/B08XWJBGLM) [2**Norvell Sunless M1000 HVLP Spray Tan Machine Kit with 8 oz Tuscan Plus Venetian & Dark Solutions Professional Airbrush Tanning System with Norvell University Training**Norvell**$359.55**4.5★869 rev](https://www.amazon.com/dp/B07B6GMPX8) [3**Spray Tan Machine - HVLP Spray Tan Gun with Sleek Design - Professional Spray Tanning Machine for Salon and Mobile Salon Owners 110V by Bronze Tan**Existing Beauty**$123.77**4.4★739 rev](https://www.amazon.com/dp/B0848HZPS3) [4**Commercial Spray Tan Machine Kit - Includes Disposable Spray Tan Supplies Pop Up Tent 3 Solution Cups and HVLP Tanning Machine by Bronze Tan**Existing Beauty**$212.29**4.6★141 rev](https://www.amazon.com/dp/B09CF2L4S1) [5**Norvell Pro Blending DHA Barrier Cream 32 fl oz Professional Pre Tan Skin Protectant for Spray Tanning Prevents Over Absorption Ensures Even Natural Looking Color**Norvell**$26.88**4.5★1,308 rev](https://www.amazon.com/dp/B004A8O1GW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Norvell XL Portable Spray Tan Tent - Extra Large Pop Up Tent for Professional Tanning - Mobile Spray Room with Carrying Bag and Easy Clean Floor - Sunless Self Tanning Booth**Norvell**$75.30**100 rev2y ago](https://www.amazon.com/dp/B0CMDKXGYL) [**Norvell Oasis Spray Tan Machine Kit with Cosmo Airbrush Spray Tanning Solution Professional Sunless Tanning System by Norvell**Norvell**$175.29**439 rev4y ago](https://www.amazon.com/dp/B08XWJBGLM) [**Commercial Spray Tan Machine Kit - Includes Disposable Spray Tan Supplies Pop Up Tent 3 Solution Cups and HVLP Tanning Machine by Bronze Tan**Existing Beauty**$212.29**141 rev4y ago](https://www.amazon.com/dp/B09CF2L4S1) [**Spray Tan Machine - HVLP Spray Tan Gun with Sleek Design - Professional Spray Tanning Machine for Salon and Mobile Salon Owners 110V by Bronze Tan**Existing Beauty**$123.77**739 rev6y ago](https://www.amazon.com/dp/B0848HZPS3) [**Norvell Sunless M1000 HVLP Spray Tan Machine Kit with 8 oz Tuscan Plus Venetian & Dark Solutions Professional Airbrush Tanning System with Norvell University Training**Norvell**$359.55**869 rev8y ago](https://www.amazon.com/dp/B07B6GMPX8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Norvell Pro Blending DHA Barrier Cream 32 fl oz Professional Pre Tan Skin Protectant for Spray Tanning Prevents Over Absorption Ensures Even Natural Looking Color**Norvell**$26.88**4.5★**▲ 22%**](https://www.amazon.com/dp/B004A8O1GW) [**Norvell XL Portable Spray Tan Tent - Extra Large Pop Up Tent for Professional Tanning - Mobile Spray Room with Carrying Bag and Easy Clean Floor - Sunless Self Tanning Booth**Norvell**$75.30**4.6★**— 7%**](https://www.amazon.com/dp/B0CMDKXGYL) [**Norvell Oasis Spray Tan Machine Kit with Cosmo Airbrush Spray Tanning Solution Professional Sunless Tanning System by Norvell**Norvell**$175.29**4.2★**— 4%**](https://www.amazon.com/dp/B08XWJBGLM) [**Norvell Sunless M1000 HVLP Spray Tan Machine Kit with 8 oz Tuscan Plus Venetian & Dark Solutions Professional Airbrush Tanning System with Norvell University Training**Norvell**$359.55**4.5★**— 4%**](https://www.amazon.com/dp/B07B6GMPX8) [**Commercial Spray Tan Machine Kit - Includes Disposable Spray Tan Supplies Pop Up Tent 3 Solution Cups and HVLP Tanning Machine by Bronze Tan**Existing Beauty**$212.29**4.6★**— 7%**](https://www.amazon.com/dp/B09CF2L4S1)
**~~View all trending →~~**
## **What buyers say about norvell spray tan machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Overall great machine”*
**Ease Of Use**18%
*“Easy to use”*
**Value For Money**13%
*“It was very affordable”*
**Durability**5%
*“it's durable I didn't think it was going to be this nice”*
**Ease Of Application**4%
*“Will continue to apply it”*
**Assembly/Installation**4%
*“Easy setup and even easier application of product”*
**Efficiency**4%
*“It works so good”*
**Suitability Combination Skin**4%
*“Great even tan”*
**Ease Of Cleaning**3%
*“Wife loves it really easy to use and clean”*
**Exercise/Sports Suitability**3%
*“Great item to travel with for dancers in competition”*
### **What buyers complain about **
**Leak-Proof**18%
*“Leaking bottles”*
**Heating**15%
*“Gets really hot”*
**Durability**12%
*“It broke within 9months”*
**Texture/Consistency-Overall**8%
*“very spotty all over”*
**Functionality-Overall**8%
*“Does not work”*
**Size-Overall**5%
*“It is loose”*
**Color**4%
*“My hands still was orange”*
**Protection**4%
*“Didn't protect my palma”*
**Defective Material/Parts**4%
*“My hose quick connector is damaged”*
**Smell**3%
*“I smelled burnt plastic so I unplugged it”*
### **Top return reasons **
**Functionality-Overall**22%
**Leak-Proof**15%
**Motor Power**13%
**Defective Material/Parts**8%
**Size-Overall**7%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Quality-Overall**3%
**Ease Of Use**2%
**Color**2%
## **Common questions**
- **Is norvell spray tan machine profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 6 tracked products. 90-day search growth is -20.7%. Flapen's verdict: Skip it (27/100).
- **How competitive is the norvell spray tan machine niche?**
- 2 brands and 5 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in norvell spray tan machine?**
- Top complaints mined from reviews: Leak-Proof, Heating, Durability. The return rate is 2.8%.
- **When does demand for norvell spray tan machine peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the norvell spray tan machine niche?**
- Listings span $26.88–$359.55; the average listing price is $162.18 (sweet spot $15–$100). The average incumbent carries 599 reviews — the moat a new listing must climb.
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