---
title: "Trend — norelco replacement heads - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/norelco-replacement-heads/trend"
last_updated: "2026-08-11T10:38:55.159Z"
locale: en
meta:
  description: "Niche score 59/100 · $861K/yr market · 359K searches/yr · $26.38 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $861K/yr market · 359K searches/yr · $26.38 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — norelco replacement heads - Flapen"
---

# **norelco replacement heads**

**Launch it**

A $861K/yr market growing +2.0% this quarter with returns at 0.7% — clears our launch bar.

Market size 75Growth 28Conversion 83Competition 42Returns 96Price range 83Avg price 95Brand share 21Review moat 24Quality gap 75

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$26.38**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$6.87–$59.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$861K**

$861K/yr · 359K searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+2.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,051**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## Trend