---
title: "Search terms — non toxic perfume - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/non-toxic-perfume/search-terms"
last_updated: "2026-08-08T10:32:14.794Z"
locale: en
meta:
  description: "Niche score 68/100 · $2.7M/yr market · 1.9M searches/yr · $36.58 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $2.7M/yr market · 1.9M searches/yr · $36.58 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — non toxic perfume - Flapen"
---

# **non toxic perfume**

**Launch it**

A $2.7M/yr market growing +33.7% this quarter with returns at 0.5% — clears our launch bar.

Market size 96Growth 59Conversion 49Competition 63Returns 98Price range 90Avg price 95Brand share 0Review moat 70Quality gap 76

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.7M**

$2.7M/yr · 1.9M searches

**Avg price**

**Incredible****$36.58**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.21–$91.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****707.31**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+33.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms