---
title: "Search terms — non toxic hand soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/non-toxic-hand-soap/search-terms"
last_updated: "2026-08-11T19:51:00.305Z"
locale: en
meta:
  description: "Niche score 63/100 · $9.1M/yr market · 4.1M searches/yr · $13.38 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $9.1M/yr market · 4.1M searches/yr · $13.38 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — non toxic hand soap - Flapen"
---

# **non toxic hand soap**

**Launch it**

A $9.1M/yr market growing +9.4% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 37Conversion 98Competition 85Returns 99Price range 67Avg price 62Brand share 6Review moat 14Quality gap 21

**Market size**

**Incredible****$9.1M**

$9.1M/yr · 4.1M searches

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Good****$3.52–$38.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.38**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+9.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****24,635.11**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms