---
title: "Non Toxic Hand Soap — $9.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/non-toxic-hand-soap"
last_updated: "2026-08-11T13:08:01.483Z"
locale: en
meta:
description: "Niche score 63/100 · $9.1M/yr market · 4.1M searches/yr · $13.38 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $9.1M/yr market · 4.1M searches/yr · $13.38 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Non Toxic Hand Soap — $9.1M/yr Amazon US Niche (2026) - Flapen"
---
# **non toxic hand soap**
**Launch it**
A $9.1M/yr market growing +9.4% this quarter with returns at 0.2% — clears our launch bar.
Market size 100Growth 37Conversion 98Competition 85Returns 99Price range 67Avg price 62Brand share 6Review moat 14Quality gap 21
**Market size**
**Incredible****$9.1M**
$9.1M/yr · 4.1M searches
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Good****$3.52–$38.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.38**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****24,635.11**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, non toxic hand soap is a $9.1M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov. Verdict: Launch it — 63/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **non toxic hand soap market data**
- **Units sold / yr**
- **600K–800K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$8.0M–$10.7M**
- units × avg price
- **Conversion rate**
- **16.4%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**824**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 62%
**Open market**
**1%**
- Mrs. MEYER'S78% - BIO SPECTRA ATTITUDE8% - everyone for every body5% - Native4% - RAW SUGAR2% - ATTITUDE2% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/non-toxic-hand-soap/trend)
## **Top non toxic hand soap search terms**
- **meyers hand soap**1.1M/yr+12.8%17.6% conv. - **mrs meyers hand soap**1.2M/yr+9.5%14.8% conv. - **attitude hand soap**279K/yr+6.9%7.2% conv. - **everyone hand soap**219K/yr+1.9%10.1% conv. - **myers handsoap**213K/yr+3.0%18.1% conv. - **non toxic hand soap**154K/yr+8.8%3.8% conv. - **native hand soap**96K/yr+17.5%14.2% conv. - **organic hand soap**102K/yr+2.7%4.0% conv. - **hand soap meyers**107K/yr+3.1%20.2% conv. - **raw sugar hand soap**88K/yr+8.8%6.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/non-toxic-hand-soap/search-terms)
## **Top non toxic hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$273K6%$546K9%$819K12%$1.1M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MRS. MEYERS CLEAN DAY Hand Soap Lemon Verbena Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.63**4.8★111,534 rev](https://www.amazon.com/dp/B00NU9MJYS) [2**Mrs. Meyers Clean Day Hand Soap Rain Water Scent 12.5 Fl Oz**Mrs. MEYER'S**$4.44**4.7★23,817 rev](https://www.amazon.com/dp/B07MG5YJLT) [3**MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle**Mrs. MEYER'S**$7.83**4.7★92,440 rev](https://www.amazon.com/dp/B07MFMWFYL) [4**Mrs. Meyers Clean Day Hand Soap Refill Lavender Scent 33 Fl Oz**Mrs. MEYER'S**$7.63**4.7★92,440 rev](https://www.amazon.com/dp/B00262227E) [5**Mrs. Meyers Clean Day Hand Soap Refill Lemon Verbena Scent 33 Fl Oz**Mrs. MEYER'S**$7.86**4.7★92,440 rev](https://www.amazon.com/dp/B00F1U0YB4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Native Liquid Hand Soap Sandalwood & Coastal Breeze Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle**Native**$4.19**1,243 rev3mo ago](https://www.amazon.com/dp/B0FPHJ931K) [**Native Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle**Native**$5.92**1,243 rev5mo ago](https://www.amazon.com/dp/B0FN7BZYTZ) [**Mrs. MEYERS Clean Day Liquid Hand Soap 6 Pack Variety Pack Clementine Basil Lavender Rain Water Oat Blossom Lemon Verbena 12.5 OZ Each 1 CT**Mrs. MEYER'S**$35.59**3,872 rev10mo ago](https://www.amazon.com/dp/B0FPM622Q4) [**MRS. MEYERS CLEAN DAY Hand Soap Birchwood Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$14.02**111,534 rev3y ago](https://www.amazon.com/dp/B0BC2CYWNX) [**MRS. MEYERS CLEAN DAY Hand Soap Compassion Flower Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.73**111,534 rev3y ago](https://www.amazon.com/dp/B0BC29LL92)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Native Liquid Hand Soap Sandalwood & Coastal Breeze Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle**Native**$4.19**4.5★**▲ 253%**](https://www.amazon.com/dp/B0FPHJ931K) [**MRS. MEYERS CLEAN DAY Hand Soap Mint Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$4.25**4.8★**▲ 156%**](https://www.amazon.com/dp/B078LGJ4HY) [**Native Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle**Native**$5.92**4.5★**▲ 131%**](https://www.amazon.com/dp/B0FN7BZYTZ) [**MRS. MEYERS CLEAN DAY Hand Soap Daisy Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$3.52**4.7★**▲ 113%**](https://www.amazon.com/dp/B09MR6SVQS) [**MRS. MEYERS CLEAN DAY Hand Soap Peony Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.35**4.8★**▲ 77%**](https://www.amazon.com/dp/B0822LKVN6)
**~~View all trending →~~**
## **Common questions**
- **Is non toxic hand soap profitable to sell on Amazon United States?**
- The niche generates $9.1M/yr across 70 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Launch it (63/100).
- **How competitive is the non toxic hand soap niche?**
- 8 brands and 824 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 97% of demand.
- **When does demand for non toxic hand soap peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the non toxic hand soap niche?**
- Listings span $3.52–$38.17; the average listing price is $13.38 (sweet spot $15–$100). The average incumbent carries 24,635 reviews — the moat a new listing must climb.
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