---
title: "Products — non toxic hand soap refill - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/non-toxic-hand-soap-refill/products"
last_updated: "2026-08-11T12:25:01.024Z"
locale: en
meta:
  description: "Niche score 62/100 · $1.0M/yr market · 465K searches/yr · $18.49 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $1.0M/yr market · 465K searches/yr · $18.49 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — non toxic hand soap refill - Flapen"
---

# **non toxic hand soap refill**

**Launch it**

A $1.0M/yr market growing +7.8% this quarter with returns at 0.4% — clears our launch bar.

Market size 78Growth 35Conversion 95Competition 82Returns 98Price range 73Avg price 84Brand share 7Review moat 24Quality gap 37

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.49**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Market size**

**Great****$1.0M**

$1.0M/yr · 465K searches

**Price range**

**Good****$6.32–$38.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+7.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,773.17**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Products