---
title: "Non Toxic Hand Soap Refill — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/non-toxic-hand-soap-refill"
last_updated: "2026-08-11T12:16:51.517Z"
locale: en
meta:
description: "Niche score 62/100 · $1.0M/yr market · 465K searches/yr · $18.49 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $1.0M/yr market · 465K searches/yr · $18.49 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Non Toxic Hand Soap Refill — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **non toxic hand soap refill**
**Launch it**
A $1.0M/yr market growing +7.8% this quarter with returns at 0.4% — clears our launch bar.
Market size 78Growth 35Conversion 95Competition 82Returns 98Price range 73Avg price 84Brand share 7Review moat 24Quality gap 37
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.49**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Market size**
**Great****$1.0M**
$1.0M/yr · 465K searches
**Price range**
**Good****$6.32–$38.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,773.17**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, non toxic hand soap refill is a $1.0M/yr Amazon United States market (465K searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 62/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **non toxic hand soap refill market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**651**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 78%
**Open market**
**1%**
- BIO SPECTRA ATTITUDE56% - ATTITUDE21% - everyone for every body10% - Puracy9% - Grove Co.2% - Cleancult2% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — +7.8% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/non-toxic-hand-soap-refill/trend)
## **Top non toxic hand soap refill search terms**
- **attitude hand soap**279K/yr+6.9%9.7% conv. - **non toxic hand soap refill**39K/yr+20.6%3.2% conv. - **everyone hand soap refill**43K/yr+5.6%13.4% conv. - **puracy hand soap**33K/yr-0.6%11.9% conv. - **puracy hand soap refill**12K/yr+12.7%16.4% conv. - **hand soap attitude**9K/yr+11.0%12.3% conv. - **grove hand soap refill**13K/yr+47.8%7.9% conv. - **everyone soap refill**6K/yr-2.3%12.0% conv. - **grove hand soap**6K/yr-0.2%5.8% conv. - **grove co hand soap**5K/yr+17.8%3.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/non-toxic-hand-soap-refill/search-terms)
## **Top non toxic hand soap refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$31K6%$62K9%$94K12%$125K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Unscented 16 Fl Oz**BIO SPECTRA ATTITUDE**$9.32**4.5★6,013 rev](https://www.amazon.com/dp/B093TDMSCW) [2**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Orange Blossom & Eucalyptus 67.6 Fl Oz**ATTITUDE**$24.47**4.5★6,013 rev](https://www.amazon.com/dp/B082XF8Y6J) [3**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz**BIO SPECTRA ATTITUDE**$9.52**4.5★6,013 rev](https://www.amazon.com/dp/B01M8HTT6I) [4**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pear & Amber 67.6 Fl Oz**BIO SPECTRA ATTITUDE**$22.86**4.5★6,013 rev](https://www.amazon.com/dp/B082XF42Y2) [5**ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz**ATTITUDE**$29.32**4.6★293 rev](https://www.amazon.com/dp/B0CNV2C7Y9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ATTITUDE Limited Edition Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Vanilla Caramel 16 Fl Oz (Pack of 3)**ATTITUDE**$21.40**1,444 rev11mo ago](https://www.amazon.com/dp/B0FJ9DXR2Y) [**ATTITUDE Hand Soap for Sensitive Skin Enriched with Oat EWG Verified Dermatologically Tested Vegan Extra Gentle Unscented 16 Fl Oz (Pack of 3)**ATTITUDE**$24.21**2,857 rev1y ago](https://www.amazon.com/dp/B0F84GVJD4) [**ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz**ATTITUDE**$29.32**293 rev2y ago](https://www.amazon.com/dp/B0CNV2C7Y9) [**Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack**Cleancult**$6.32**6,615 rev3y ago](https://www.amazon.com/dp/B0BVGJHJVN) [**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pine & Sage 16 Fl Oz**BIO SPECTRA ATTITUDE**$8.88**1,444 rev4y ago](https://www.amazon.com/dp/B0B4ZCVDSQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ATTITUDE Limited Edition Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Vanilla Caramel 16 Fl Oz (Pack of 3)**ATTITUDE**$21.40**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FJ9DXR2Y) [**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz**BIO SPECTRA ATTITUDE**$9.52**4.5★**▲ 97%**](https://www.amazon.com/dp/B01M8HTT6I) [**ATTITUDE Foaming Hand Soap EWG Verified Plant and Mineral-Based Ingredients Vegan and Cruelty-free Personal Care Products Coconut & Wild Berries Scent 10 Fl Oz**BIO SPECTRA ATTITUDE**$8.85**4.6★**▲ 86%**](https://www.amazon.com/dp/B07MZCN117) [**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Earl Grey & Fresh Cucumber Scent Bulk Refill Format 67.6 Fl Oz**BIO SPECTRA ATTITUDE**$26.27**4.5★**▲ 59%**](https://www.amazon.com/dp/B082XFP9C6) [**ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz**ATTITUDE**$29.32**4.6★**▲ 50%**](https://www.amazon.com/dp/B0CNV2C7Y9)
**~~View all trending →~~**
## **What buyers say about non toxic hand soap refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Great lemon scent”*
**Quality-Overall**9%
*“Good quality and cute bottle”*
**Cleansing**6%
*“Cleans well”*
**Value For Money**5%
*“Good Price”*
**Soft Feel**4%
*“Soft hands”*
**Moist/Dry**3%
*“gentle and moisturizing is essential”*
**Dispensing Mechanism**3%
*“works great with my dish soap dispenser that doesnt clog it”*
**Lather**3%
*“Great lather”*
**Ease Of Cleaning**3%
*“Its completely clean”*
**Toxic/Chemical Free**3%
*“doesnt contain any chemicals”*
### **What buyers complain about **
**Smell**28%
*“Has a funky odor”*
**Leak-Proof**6%
*“Leaking on arrival”*
**Moist/Dry**5%
*“Very drying”*
**Size-Overall**4%
*“I was surprised that this container wasn't larger”*
**Dispensing Mechanism**4%
*“did not come out of the dispenser very well”*
**Dilute/Watery**3%
*“Very watered down”*
**Value For Money**3%
*“Its pricey”*
**Thickness**3%
*“A bit thick”*
**Motor Power**3%
*“pump broken”*
**Sensitivity-Overall**3%
*“So much for sensitive”*
### **Top return reasons **
**Smell**33%
**Leak-Proof**24%
**Motor Power**9%
**Size-Overall**7%
**Advertised Vs Actual Product**7%
**Value For Money**4%
**Moist/Dry**2%
**Dispensing Mechanism**2%
**Dilute/Watery**2%
**Color**1%
## **Common questions**
- **Is non toxic hand soap refill profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 42 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Launch it (62/100).
- **How competitive is the non toxic hand soap refill niche?**
- 8 brands and 651 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in non toxic hand soap refill?**
- Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.4%.
- **When does demand for non toxic hand soap refill peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the non toxic hand soap refill niche?**
- Listings span $6.32–$38.62; the average listing price is $18.49 (sweet spot $15–$100). The average incumbent carries 5,773 reviews — the moat a new listing must climb.
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