---
title: "Search terms — non toxic hand lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/non-toxic-hand-lotion/search-terms"
last_updated: "2026-08-11T16:57:01.942Z"
locale: en
meta:
  description: "Niche score 46/100 · $824K/yr market · 488K searches/yr · $15.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $824K/yr market · 488K searches/yr · $15.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — non toxic hand lotion - Flapen"
---

# **non toxic hand lotion**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 74Growth 7Conversion 91Competition 23Returns 98Price range 78Avg price 76Brand share 0Review moat 25Quality gap 24

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$8.68–$38.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.26**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$824K**

$824K/yr · 488K searches

**Review moat**

**Bad****4,472.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-36.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms