---
title: "Search terms — no poo shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/no-poo-shampoo/search-terms"
last_updated: "2026-08-11T11:26:12.491Z"
locale: en
meta:
  description: "Niche score 65/100 · $1.4M/yr market · 442K searches/yr · $30.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $1.4M/yr market · 442K searches/yr · $30.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — no poo shampoo - Flapen"
---

# **no poo shampoo**

**Launch it**

A $1.4M/yr market growing +11.8% this quarter with returns at 1.1% — clears our launch bar.

Market size 85Growth 40Conversion 90Competition 71Returns 93Price range 88Avg price 95Brand share 0Review moat 58Quality gap 50

**Avg price**

**Incredible****$30.10**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$11.72–$50.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 442K searches

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,177.55**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+11.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms