---
title: "No Poo Shampoo — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/no-poo-shampoo"
last_updated: "2026-08-11T09:49:38.735Z"
locale: en
meta:
description: "Niche score 65/100 · $1.4M/yr market · 442K searches/yr · $30.10 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $1.4M/yr market · 442K searches/yr · $30.10 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "No Poo Shampoo — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **no poo shampoo**
**Launch it**
A $1.4M/yr market growing +11.8% this quarter with returns at 1.1% — clears our launch bar.
Market size 85Growth 40Conversion 90Competition 71Returns 93Price range 88Avg price 95Brand share 0Review moat 58Quality gap 50
**Avg price**
**Incredible****$30.10**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$11.72–$50.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.4M**
$1.4M/yr · 442K searches
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,177.55**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, no poo shampoo is a $1.4M/yr Amazon United States market (442K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Launch it — 65/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **no poo shampoo market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#319**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 91%
**Open market**
**0%**
- DevaCurl100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/no-poo-shampoo/trend)
## **Top no poo shampoo search terms**
- **deva curl hair products**173K/yr+1.8%9.8% conv. - **deva curl**99K/yr+27.0%9.3% conv. - **devacurl**53K/yr+26.2%9.8% conv. - **deva curl conditioner**19K/yr-7.6%19.0% conv. - **diva curls products**19K/yr+4.8%7.8% conv. - **diva curl**17K/yr+18.8%8.6% conv. - **diva curls**6K/yr-13.4%8.4% conv. - **deva curl travel size**5K/yr+16.7%12.0% conv. - **deva curl shampoo and conditioner**6K/yr+12.7%7.6% conv. - **deva curl shampoo**6K/yr+45.4%12.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/no-poo-shampoo/search-terms)
## **Top no poo shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$43K6%$86K9%$129K12%$172K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DevaCurl Mist of Wonders Leave In Multi-Benefit Curl Spray 10 oz**DevaCurl**$31.93**4.5★628 rev](https://www.amazon.com/dp/B0BNT64VP2) [2**DevaCurl SuperCream Ultra-Rich Moisturizing Definer Warm Coconut 5.1 fl. oz**DevaCurl**$29.07**4.7★1,504 rev](https://www.amazon.com/dp/B098VG4VJC) [3**DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.**DevaCurl**$46.75**4.6★938 rev](https://www.amazon.com/dp/B097FC5PNY) [4**DevaCurl Styling Cream Touchable Rich Moisturizing Definer Citrus Zest 5.1 fl. oz | Maintains Moisture | Hydrates and Smoothes Curls**DevaCurl**$28.26**4.5★2,601 rev](https://www.amazon.com/dp/B098VGJP1K) [5**DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 12 fl. oz**DevaCurl**$28.35**4.3★3,279 rev](https://www.amazon.com/dp/B097NCRQ6D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DevaCurl OG Kit | Original Curl Routine | No Poo Original | One Condition Original | Styling Cream | Travel Sizes**DevaCurl**$29.11**52 rev10mo ago](https://www.amazon.com/dp/B0FNS3D8NM) [**DevaCurl Quenchn Define Gel Strong Hold Non-Crunch Styler 12 Oz | Lasts up to 7 Days | Locks & Moisturizes Curls | Enhances Shine**DevaCurl**$27.45**147 rev11mo ago](https://www.amazon.com/dp/B0FK6SVF79) [**DevaCurl Mist of Wonders Leave In Multi-Benefit Curl Spray 10 oz**DevaCurl**$31.93**628 rev3y ago](https://www.amazon.com/dp/B0BNT64VP2) [**DevaCurl SuperCream Ultra-Rich Moisturizing Definer Warm Coconut 5.1 fl. oz**DevaCurl**$29.07**1,504 rev4y ago](https://www.amazon.com/dp/B098VG4VJC) [**DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.**DevaCurl**$46.75**938 rev4y ago](https://www.amazon.com/dp/B097FC5PNY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DevaCurl No-Poo Original Non-Lathering Cleanser for Rich Moisture Fresh Rose 12 fl. oz**DevaCurl**$28.02**4.6★**▲ 70%**](https://www.amazon.com/dp/B097FCPX51) [**DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 12 fl. oz.**DevaCurl**$26.76**4.6★**▲ 30%**](https://www.amazon.com/dp/B097F8VF5V) [**DevaCurl SuperCream Ultra-Rich Moisturizing Definer 3 fl. Oz**DevaCurl**$15.21**4.5★**▲ 18%**](https://www.amazon.com/dp/B09CQHKRQC) [**DevaCurl Wave Maker Lightweight Moisturizing Definer Bright Breeze 5 fl. oz.**DevaCurl**$29.08**4.4★**▲ 18%**](https://www.amazon.com/dp/B098VHLQSW) [**DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 12 fl. oz.**DevaCurl**$28.44**4.5★**▲ 11%**](https://www.amazon.com/dp/B097FC231C)
**~~View all trending →~~**
## **What buyers say about no poo shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Curly Hair**30%
*“Works great on curly hair”*
**Smell**10%
*“The smell is very clean”*
**Quality-Overall**9%
*“Excellent product”*
**Hair Styling**8%
*“Really delivers soft well defined curls”*
**Soft Feel**6%
*“Hair is soft”*
**Moist/Dry**5%
*“It did feel hydrating”*
**Weight Light**5%
*“Feels so light”*
**Value For Money**3%
*“Great value”*
**Suitability Straight Hair**3%
*“Great for fine hair”*
**Cleansing**2%
*“Clean Feeling Hair”*
### **What buyers complain about **
**Smell**12%
*“This cream had no smell”*
**Moist/Dry**9%
*“Dried My”*
**Hair Related**9%
*“could never get my hair feeling soft”*
**Value For Money**7%
*“every product is very pricey”*
**Allergies**5%
*“I seem to be allergic to it”*
**Suitability Curly Hair**5%
*“does not help curls”*
**Stiffness**3%
*“Makes hair stiff”*
**Functionality-Overall**3%
*“I did not notice much difference”*
**Weight Heavy**2%
*“Too heavy, no hold”*
**Ease Of Use**2%
*“The container was difficult to use”*
### **Top return reasons **
**Size-Overall**13%
**Suitability Short Hair**13%
**Advertised Vs Actual Product**12%
**Functionality-Overall**11%
**Smell**7%
**Value For Money**7%
**Moist/Dry**5%
**Adhesion/Stickiness**4%
**Hair Related**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is no poo shampoo profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 29 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Launch it (65/100).
- **How competitive is the no poo shampoo niche?**
- 1 brands and 3 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in no poo shampoo?**
- Top complaints mined from reviews: Smell, Moist/Dry, Hair Related. The return rate is 1.1%.
- **When does demand for no poo shampoo peak?**
- Demand peaks in Mar–May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the no poo shampoo niche?**
- Listings span $11.72–$50.79; the average listing price is $30.10 (sweet spot $15–$100). The average incumbent carries 1,178 reviews — the moat a new listing must climb.
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