---
title: "No Filter Primer — $5K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/no-filter-primer"
last_updated: "2026-08-11T13:05:08.872Z"
locale: en
meta:
description: "Niche score 32/100 · $5K/yr market · 15K searches/yr · $28.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $5K/yr market · 15K searches/yr · $28.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "No Filter Primer — $5K/yr Amazon US Niche (2026) - Flapen"
---
# **no filter primer**
**Skip it**
Soft demand (-78.5% this quarter) — this niche doesn't clear our bar today.
Market size 1Growth 0Conversion 14Competition 16Returns 95Price range 85Avg price 95Brand share 10Review moat 22Quality gap 76
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.50–$59.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,407.3**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$5K**
$5K/yr · 15K searches
**Growth**
**Bad****-78.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, no filter primer is a $5K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 32/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **no filter primer market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$22K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **80%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**158**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**4%**
- Scinex42% - Smashbox21% - e.l.f.15% - Il Makiage7% - Peter Thomas Roth6% - TOUCH IN SOL6% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -78.5% search growth over the last 90 days.
1K750Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/no-filter-primer/trend)
## **Top no filter primer search terms**
- **no filter primer**9K/yr-85.3%3.7% conv. - **makiage primer**4K/yr-72.1%2.6% conv. - **il makiage primer for pores and wrinkles**2K/yr-58.1%1.0% conv. - **il makiage primer for wrinkles**654/yr-62.4%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/no-filter-primer/search-terms)
## **Top no filter primer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$77030%$2K45%$2K60%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scinex IL MAKIAGE No Filter Poreless Base Smoothing Primer 25 ML 0.84 Fl Oz (Pack of 1) Clear**Scinex**$58.84**4.5★157 rev](https://www.amazon.com/dp/B0D2RHBG85) [2**Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz**Smashbox**$14.40**4.5★4,429 rev](https://www.amazon.com/dp/B09WYT4QTJ) [3**e.l.f. Poreless Face Primer Skin-Smoothing Matte Makeup Base Minimizes Pores & Fine Lines Long-Lasting Foundation Primer with Tea Tree & Vitamins A & E Vegan & Cruelty-Free**e.l.f.**$8.50**4.4★19,993 rev](https://www.amazon.com/dp/B00JZ4V6V4) [4**Peter Thomas Roth | Instant FIRMx No-Filter Primer Instant Skin Tightener Skin Firmer Makeup Primer For Face Blurring Face Primer**Peter Thomas Roth**$36.30**3.7★3,835 rev](https://www.amazon.com/dp/B0BSB1DK8S) [5**TOUCH IN SOL No Poreblem Primer Pore Primer for Korean Makeup Mattifying Primer for Oily Skin Pore Eraser for Large Pores Blurring Finish from K Beauty (1.01 fl.oz/30ml)**TOUCH IN SOL**$13.63**4.3★13,500 rev](https://www.amazon.com/dp/B00BR3VPLC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Il Makiage Power Redo Wrinkle Filler instant age-rewinding effect Coffee Seed + Vitamin C + Rosehip Oil 20 ml**Il Makiage**$59.95**259 rev1y ago](https://www.amazon.com/dp/B0FBTCLMMV) [**Il Makiage No Filter Poreless Base Smoothing Primer 25 ML/ 0.84 FL OZ Perfecting Primer for Pores Flawless Finish Long-Lasting Makeup Base.**Il Makiage**$46.43**53 rev2y ago](https://www.amazon.com/dp/B0FNNM6ZHJ) [**Scinex IL MAKIAGE No Filter Poreless Base Smoothing Primer 25 ML 0.84 Fl Oz (Pack of 1) Clear**Scinex**$58.84**157 rev2y ago](https://www.amazon.com/dp/B0D2RHBG85) [**Peter Thomas Roth | Instant FIRMx No-Filter Primer Instant Skin Tightener Skin Firmer Makeup Primer For Face Blurring Face Primer**Peter Thomas Roth**$36.30**3,835 rev3y ago](https://www.amazon.com/dp/B0BSB1DK8S) [**e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup Moisturizing & Priming Vegan & Cruelty-Free 0.811 Fl Oz**e.l.f.**$10.38**42,135 rev4y ago](https://www.amazon.com/dp/B09XMYFTB7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scinex IL MAKIAGE No Filter Poreless Base Smoothing Primer 25 ML 0.84 Fl Oz (Pack of 1) Clear**Scinex**$58.84**4.5★**▲ 260%**](https://www.amazon.com/dp/B0D2RHBG85) [**Il Makiage Power Redo Wrinkle Filler instant age-rewinding effect Coffee Seed + Vitamin C + Rosehip Oil 20 ml**Il Makiage**$59.95**3.8★**▲ 130%**](https://www.amazon.com/dp/B0FBTCLMMV) [**Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring 1 Fl Oz**Smashbox**$30.23**4.5★**▲ 82%**](https://www.amazon.com/dp/B00D8I621M) [**TOUCH IN SOL No Poreblem Primer Pore Primer for Korean Makeup Mattifying Primer for Oily Skin Pore Eraser for Large Pores Blurring Finish from K Beauty (1.01 fl.oz/30ml)**TOUCH IN SOL**$13.63**4.3★**▼ 22%**](https://www.amazon.com/dp/B00BR3VPLC) [**Peter Thomas Roth | Instant FIRMx No-Filter Primer Instant Skin Tightener Skin Firmer Makeup Primer For Face Blurring Face Primer**Peter Thomas Roth**$36.30**3.7★**▼ 23%**](https://www.amazon.com/dp/B0BSB1DK8S)
**~~View all trending →~~**
## **What buyers say about no filter primer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Goes on smooth”*
**Quality-Overall**15%
*“This is a great, affordable product”*
**Suitability Combination Skin**12%
*“Makes your skin feel wonderful”*
**Value For Money**6%
*“Worth for money”*
**Durability**3%
*“Durable”*
**Moist/Dry**3%
*“Keeps me hydrated”*
**Wrinkle**3%
*“helps hide wrinkles”*
**Weight Light**3%
*“Lightweight keeps make up fresh”*
**Advertised Vs Actual Product**3%
*“As described”*
**Adhesion/Stickiness**3%
*“Sticky”*
### **What buyers complain about **
**Value For Money**12%
*“Not worth the price”*
**Size-Overall**11%
*“the tube is quite small”*
**Functionality-Overall**10%
*“Didn't work for me”*
**Adhesion/Stickiness**7%
*“It's hard to describe - it doesn't go on sticky”*
**Wrinkles**5%
*“not as described to fill in wrinkles”*
**Smell**4%
*“Chemical smell”*
**Skin Health**3%
*“Didn't feel nice on skin”*
**Quality-Overall**3%
*“absolute trash”*
**Suitability Combination Skin**3%
*“this products is not for all type of skin”*
**Oily/Greasy**3%
*“ok. Not for oily skin”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**18%
**Advertised Vs Actual Product**11%
**Adhesion/Stickiness**6%
**Value For Money**4%
**Oily/Greasy**4%
**Texture/Consistency-Overall**4%
**Product Condition**3%
**Smell**3%
**Color**3%
## **Common questions**
- **Is no filter primer profitable to sell on Amazon United States?**
- The niche generates $5K/yr across 10 tracked products. 90-day search growth is -78.5%. Flapen's verdict: Skip it (32/100).
- **How competitive is the no filter primer niche?**
- 7 brands and 158 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in no filter primer?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Functionality-Overall. The return rate is 0.9%.
- **When does demand for no filter primer peak?**
- Demand peaks in Jan–Feb–Nov; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the no filter primer niche?**
- Listings span $8.50–$59.95; the average listing price is $28.94 (sweet spot $15–$100). The average incumbent carries 10,407 reviews — the moat a new listing must climb.
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