---
title: "Nivea Sunscreen — $476K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nivea-sunscreen"
last_updated: "2026-08-11T08:59:11.444Z"
locale: en
meta:
description: "Niche score 53/100 · $476K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $476K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nivea Sunscreen — $476K/yr Amazon US Niche (2026) - Flapen"
---
# **nivea sunscreen**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 59Growth 84Conversion 59Competition 12Returns 100Price range 83Avg price 95Brand share 6Review moat 52Quality gap 19
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.94**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+83.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$11.12–$36.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$476K**
$476K/yr · 379K searches
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,422.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, nivea sunscreen is a $476K/yr Amazon United States market (379K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nivea sunscreen market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$374K–$499K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#953**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Ghibili45% - NIVEA23% - Generic17% - INTERZERO9% - Bioré4% - SKIN AQUA2%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +83.4% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nivea-sunscreen/trend)
## **Top nivea sunscreen search terms**
- **nivea sunscreen**145K/yr+86.3%2.7% conv. - **nivea sunscreen water gel**30K/yr+140.8%6.7% conv. - **nivea sun**40K/yr+57.7%0.8% conv. - **nivea super water gel spf 50**23K/yr+87.6%6.3% conv. - **nivea water gel sunscreen**12K/yr+331.2%7.4% conv. - **nivea sunscreen spf 50**18K/yr+28.7%2.1% conv. - **protector solar nivea**19K/yr+13.0%0.8% conv. - **nivea uv super water gel**9K/yr+220.5%4.9% conv. - **nivea spf**11K/yr+78.0%1.1% conv. - **nivea super water gel**9K/yr+185.9%5.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nivea-sunscreen/search-terms)
## **Top nivea sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$71K30%$143K45%$214K60%$286K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Japanese Sunscreen SPF 50/PA+++ Super Water Gel 4.22floz(125g) Refill Pack of 2**Ghibili**$25.60**4.7★141 rev](https://www.amazon.com/dp/B0FLH6KVQJ) [2**Nivea Moisturizing Sun Lotion SPF 50 |4.2 fl oz**NIVEA**$17.46**4.5★6,533 rev](https://www.amazon.com/dp/B00E96MU5E) [3**Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 2**Generic**$36.98**5.0★20 rev](https://www.amazon.com/dp/B0GXR5JJ2R) [4**Japanese sunscreen Ni-vea UV Super Water Gel SPF50 PA++++Pump 4.9oz for Face & Body Lightweight Daily UV Protection Hydrating Sunscreenset of 2**INTERZERO**$33.69**5.0★6 rev](https://www.amazon.com/dp/B0H252XKN3) [5**Nivea Sun Moisturising Lotion SPF 30 | 4.23 fl Oz |125ml**NIVEA**$11.12**4.3★2,097 rev](https://www.amazon.com/dp/B00E96MSGK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 1)**Generic**$22.25**20 rev1mo ago](https://www.amazon.com/dp/B0H32V3T47) [**Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 2**Generic**$36.98**20 rev2mo ago](https://www.amazon.com/dp/B0GXR5JJ2R) [**Japanese sunscreen Ni-vea UV Super Water Gel SPF50 PA++++Pump 4.9oz for Face & Body Lightweight Daily UV Protection Hydrating Sunscreenset of 2**INTERZERO**$33.69**6 rev2mo ago](https://www.amazon.com/dp/B0H252XKN3) [**NIVEA Sun Moisture Lotion Improved Formula 200 ml (6.76 fl oz) Lightweight Daily Sun Care for Face and Body Fast Absorbing Non-Greasy Finish Water-Resistant Family Size Bottle**NIVEA**$35.14**85 rev4mo ago](https://www.amazon.com/dp/B01BKOLMZQ) [**Japanese Sunscreen SPF 50/PA+++ Super Water Gel 4.22floz(125g) Refill Pack of 2**Ghibili**$25.60**141 rev11mo ago](https://www.amazon.com/dp/B0FLH6KVQJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 2**Generic**$36.98**5.0★**▲ 26%**](https://www.amazon.com/dp/B0GXR5JJ2R) [**Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 1)**Generic**$22.25**5.0★**▲ 26%**](https://www.amazon.com/dp/B0H32V3T47) [**Japanese sunscreen Ni-vea UV Super Water Gel SPF50 PA++++Pump 4.9oz for Face & Body Lightweight Daily UV Protection Hydrating Sunscreenset of 2**INTERZERO**$33.69**5.0★**▲ 26%**](https://www.amazon.com/dp/B0H252XKN3) [**NIVEA Sun Moisture Lotion Improved Formula 200 ml (6.76 fl oz) Lightweight Daily Sun Care for Face and Body Fast Absorbing Non-Greasy Finish Water-Resistant Family Size Bottle**NIVEA**$35.14**4.5★**▲ 24%**](https://www.amazon.com/dp/B01BKOLMZQ) [**Nivea Sun Moisturising Lotion SPF 30 | 4.23 fl Oz |125ml**NIVEA**$11.12**4.3★**— 3%**](https://www.amazon.com/dp/B00E96MSGK)
**~~View all trending →~~**
## **What buyers say about nivea sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“It is hydrating”*
**Suitability Combination Skin**12%
*“Perfect for my skin”*
**Weight Light**10%
*“Lightweight and Easy to Use”*
**Smell**7%
*“Smells amazing”*
**Suitability Dry Skin**5%
*“So moisturizing for my dry skin”*
**Absorbency**5%
*“Absorbs”*
**Protection**4%
*“great sun protection”*
**Soft Feel**4%
*“smooth it goes on”*
**Quality-Overall**3%
*“I'll be completely honest about these products: they are flawless”*
**Texture/Consistency-Overall**3%
*“The consistency is perfect”*
### **What buyers complain about **
**Smell**17%
*“No smell”*
**Allergies**10%
*“Allergic reaction”*
**Oily/Greasy**5%
*“made me look like oily puff puff”*
**Size-Overall**4%
*“Only wish the bottles were bigger cuz they are small”*
**Skin Health**4%
*“Skin irritation”*
**Color**4%
*“No White cast”*
**Alcohol Content**3%
*“Feels like rubbing alcohol on my face”*
**Suitability Oily Skin**2%
*“Also, it is very shiny and it makes my face look very greasy, which I personally dont like”*
**Moist/Dry**2%
*“It is very drying”*
**Thickness**2%
*“doesnt feel thick”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Size-Overall**13%
**Motor Power**9%
**Smell**6%
**Value For Money**4%
**Leak-Proof**4%
**Ingredients-Overall**3%
**Functionality-Overall**3%
**Moist/Dry**2%
**Product Condition**2%
## **Common questions**
- **Is nivea sunscreen profitable to sell on Amazon United States?**
- The niche generates $476K/yr across 9 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +83.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the nivea sunscreen niche?**
- 6 brands and 99 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in nivea sunscreen?**
- Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.1%.
- **When does demand for nivea sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the nivea sunscreen niche?**
- Listings span $11.12–$36.98; the average listing price is $24.94 (sweet spot $15–$100). The average incumbent carries 1,423 reviews — the moat a new listing must climb.
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