---
title: "Nivea Spray Deodorant for Men — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nivea-spray-deodorant-for-men"
last_updated: "2026-08-11T09:51:39.447Z"
locale: en
meta:
description: "Niche score 49/100 · $122K/yr market · 92K searches/yr · $20.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $122K/yr market · 92K searches/yr · $20.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nivea Spray Deodorant for Men — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **nivea spray deodorant for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 52Conversion 69Competition 28Returns 100Price range 75Avg price 90Brand share 0Review moat 61Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.81–$39.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,045.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$122K**
$122K/yr · 92K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, nivea spray deodorant for men is a $122K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nivea spray deodorant for men market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$105K–$126K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#726**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **27%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- NIVEA98% - Dove2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +23.8% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, May, Jun · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nivea-spray-deodorant-for-men/trend)
## **Top nivea spray deodorant for men search terms**
- **nivea deodorant spray**25K/yr+6.5%3.3% conv. - **nivea spray deodorant for women**18K/yr+18.1%4.6% conv. - **nivea deodorant for women spray**11K/yr+35.8%4.7% conv. - **nivea spray deodorant**9K/yr+14.5%4.0% conv. - **nivea spray deodorant for men**6K/yr+50.6%5.5% conv. - **nivea deodorant for men spray**4K/yr+120.9%4.8% conv. - **nivea body spray**5K/yr+34.8%3.2% conv. - **nivea spray**5K/yr+44.4%2.2% conv. - **nivea men deodorant spray**5K/yr+24.3%5.1% conv. - **nivea body spray for men**3K/yr+25.6%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nivea-spray-deodorant-for-men/search-terms)
## **Top nivea spray deodorant for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$37K40%$49K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA Pearl & Beauty Antiperspirant Spray for Women 0% Alcohol Gentle Skin Care Long-Lasting Freshness Pearl Extract for Smooth Underarms Dermatologically Tested 150ml Pack of 2**NIVEA**$14.98**4.6★102 rev](https://www.amazon.com/dp/B0FLG9MS6S) [2**NIVEA Men Invisible for Black & White Original Deodorant Spray 150ml | No White Marks or Yellow Stains | Fresh Scent | Quick-Dry 2 Packs**NIVEA**$17.87**4.4★80 rev](https://www.amazon.com/dp/B0F8PKPZ72) [3**NIVEA Men Fresh Active Deodorant Spray 6 x 150 ml Pack of 6**NIVEA**$38.76**4.4★21 rev](https://www.amazon.com/dp/B0DXQJPHNB) [4**NIVEA Double Effect Anti-Perspirant Spray for Women 72H Sweat & Odor Protection Avocado Extract Alcohol-Free Deodorant Smooth Underarms 200ml Skin-Friendly Pack of 3**NIVEA**$25.51**4.6★23 rev](https://www.amazon.com/dp/B0G6FZVDPQ) [5**Nivea Fresh Comfort Alu free Spray 150 g**NIVEA**$12.83**4.4★23 rev](https://www.amazon.com/dp/B089HCBSN1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA Fresh Natural Deodorant Spray 200ml | 48 Hour Odor Protection for Women & Men | Refreshing Oceanic Scent Quick Dry No Alcohol Gentle on Skin LongLasting Freshness Body Spray | 2-Pack**NIVEA**$23.55**4 rev6mo ago](https://www.amazon.com/dp/B0GFQ2CQNV) [**NIVEA Black & White Invisible Clear Anti-Perspirant Deodorant Spray 200ml | 72H Sweat & Odor Protection | Anti-Stain Formula for Black & White Clothes | Gentle Skin-Friendly Freshness | 3-Pack**NIVEA**$39.27**5 rev6mo ago](https://www.amazon.com/dp/B0GFPTVRMX) [**Nivea Spray Deodorant Black & White Invisible Silky Smooth - 150 ml**NIVEA**$14.97**7 rev10mo ago](https://www.amazon.com/dp/B0BT4YWQ1M) [**NIVEA Pearl & Beauty Antiperspirant Spray for Women 0% Alcohol Gentle Skin Care Long-Lasting Freshness Pearl Extract for Smooth Underarms Dermatologically Tested 150ml Pack of 2**NIVEA**$14.98**102 rev11mo ago](https://www.amazon.com/dp/B0FLG9MS6S) [**NIVEA MEN Fresh Ocean Deodorant Spray with Ocean Extracts Long-Lasting Aqua Scent Odor Protection & Skin Care 150ml Body Spray for Men Fresh Citrus Lavender & Amber Fragrance Pack of 2**NIVEA**$17.42**31 rev11mo ago](https://www.amazon.com/dp/B0FLFHMZ86)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA Fresh Natural Deodorant Spray 200ml | 48 Hour Odor Protection for Women & Men | Refreshing Oceanic Scent Quick Dry No Alcohol Gentle on Skin LongLasting Freshness Body Spray | 2-Pack**NIVEA**$23.55**4.7★**▲ 77%**](https://www.amazon.com/dp/B0GFQ2CQNV) [**NIVEA Black & White Invisible Clear Anti-Perspirant Deodorant Spray 200ml | 72H Sweat & Odor Protection | Anti-Stain Formula for Black & White Clothes | Gentle Skin-Friendly Freshness | 3-Pack**NIVEA**$39.27**4.8★**▲ 36%**](https://www.amazon.com/dp/B0GFPTVRMX) [**NIVEA Pearl & Beauty Antiperspirant Spray for Women 0% Alcohol Gentle Skin Care Long-Lasting Freshness Pearl Extract for Smooth Underarms Dermatologically Tested 150ml Pack of 2**NIVEA**$14.98**4.6★**▲ 32%**](https://www.amazon.com/dp/B0FLG9MS6S) [**NIVEA Men Invisible for Black & White Original Deodorant Spray 150ml | No White Marks or Yellow Stains | Fresh Scent | Quick-Dry 2 Packs**NIVEA**$17.87**4.4★**▲ 16%**](https://www.amazon.com/dp/B0F8PKPZ72) [**NIVEA Men Fresh Active Deodorant Spray 6 x 150 ml Pack of 6**NIVEA**$38.76**4.4★**— 10%**](https://www.amazon.com/dp/B0DXQJPHNB)
**~~View all trending →~~**
## **What buyers say about nivea spray deodorant for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**50%
*“clean scent”*
**Value For Money**8%
*“Good deal”*
**Quality-Overall**5%
*“A great product”*
**Durability**4%
*“very durable”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Efficiency**2%
*“Worked decently”*
**Ease Of Use**2%
*“easy to use”*
**Moist/Dry**2%
*“it keeps you dry for days”*
**Protection**2%
*“Gives great protection and smells good”*
**Allergies**2%
*“causes no irritation”*
### **What buyers complain about **
**Ease Of Use**19%
*“Hard to Push”*
**Smell**13%
*“Gross smell”*
**Value For Money**13%
*“Too pricey”*
**Size-Overall**6%
*“The cans I purchased in the store were larger”*
**Durability**5%
*“Didnt last 12 hours”*
**Defective Material/Parts**4%
*“Defective”*
**Quality-Overall**3%
*“Junk canister”*
**Functionality-Overall**3%
*“Did not work for me”*
**Ease Of Application**2%
*“However, my latest purchase was disappointing because the applicator doesnt work properly”*
**Allergies**2%
*“It actually gave me a small rash on my armpit”*
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is nivea spray deodorant for men profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 15 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the nivea spray deodorant for men niche?**
- 2 brands and 81 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nivea spray deodorant for men?**
- Top complaints mined from reviews: Ease Of Use, Smell, Value For Money. The return rate is 0.0%.
- **When does demand for nivea spray deodorant for men peak?**
- Demand peaks in Mar–May–Jun; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the nivea spray deodorant for men niche?**
- Listings span $6.81–$39.27; the average listing price is $20.93 (sweet spot $15–$100). The average incumbent carries 1,046 reviews — the moat a new listing must climb.
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