---
title: "Trend — nivea deodorant for men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nivea-deodorant-for-men/trend"
last_updated: "2026-08-11T09:51:34.529Z"
locale: en
meta:
  description: "Niche score 61/100 · $494K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $494K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — nivea deodorant for men - Flapen"
---

# **nivea deodorant for men**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 58Conversion 94Competition 38Returns 99Price range 79Avg price 81Brand share 0Review moat 44Quality gap 76

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.49**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.03–$38.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$494K**

$494K/yr · 240K searches

**Growth**

**Good****+33.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,071.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend