---
title: "Nivea Deodorant for Men — $494K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nivea-deodorant-for-men"
last_updated: "2026-08-11T09:49:29.729Z"
locale: en
meta:
description: "Niche score 61/100 · $494K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $494K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nivea Deodorant for Men — $494K/yr Amazon US Niche (2026) - Flapen"
---
# **nivea deodorant for men**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 58Conversion 94Competition 38Returns 99Price range 79Avg price 81Brand share 0Review moat 44Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.03–$38.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$494K**
$494K/yr · 240K searches
**Growth**
**Good****+33.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,071.53**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nivea deodorant for men is a $494K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nivea deodorant for men market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$437K–$525K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#634**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **63%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- NIVEA93% - NIVEA MEN7% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 40 weeks — +33.0% search growth over the last 90 days.
7K5KSpike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nivea-deodorant-for-men/trend)
## **Top nivea deodorant for men search terms**
- **nivea deodorant for men**115K/yr+58.5%7.8% conv. - **nivea men deodorant**33K/yr+6.1%6.4% conv. - **nivea roll on deodorant for men**22K/yr+11.1%7.4% conv. - **nivea black and white deodorant**22K/yr+16.0%6.9% conv. - **desodorante nivea para hombre**9K/yr+41.5%3.7% conv. - **nivea mens deodorant**9K/yr+10.5%8.0% conv. - **deodorant men nivea**5K/yr+27.2%7.7% conv. - **nivea black and white**6K/yr+13.7%4.4% conv. - **desodorante para hombre nivea**5K/yr+9.8%4.5% conv. - **nivea deodorant men**5K/yr+15.7%6.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nivea-deodorant-for-men/search-terms)
## **Top nivea deodorant for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49K20%$99K30%$148K40%$198K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA Men Roll-On Deodorant Invisible Black & White Original 72H Anti-Perspirant Protection Fights Sweat & Body Odor No White or Yellow Marks on Clothes Long-Lasting Freshness 25ml Pack of 6**NIVEA**$22.92**4.2★56 rev](https://www.amazon.com/dp/B0GH376MSR) [2**Nivea Men Black & White Invisible Fresh Roll On Deodorant 50ml | 72H Anti-Perspirant Protection | No White Marks or Yellow Stains | Long-Lasting | Gentle on Skin | Travel Size for Men | 6-Pack**NIVEA**$22.26**3.7★34 rev](https://www.amazon.com/dp/B0GGV2K1WN) [3**Nivea for Men Fresh Active 48 Hs Deodorant Roll-on 50 Ml (1.7 Fl Oz) - (2-Pack)**NIVEA**$10.41**4.3★129 rev](https://www.amazon.com/dp/B00FJ9R9OC) [4**NIVEA Men Cool Kick Roll-On Deodorant 50ml Refreshing Cool Formula with Masculine Scent Skin Comfort Quick Dry Long-Lasting Freshness 2 Pack**NIVEA**$13.22**4.7★29 rev](https://www.amazon.com/dp/B0FG58W4RP) [5**NIVEA Men Invisible for Black & White Original Deodorant Spray 150ml | No White Marks or Yellow Stains | Fresh Scent | Quick-Dry 2 Packs**NIVEA**$17.87**4.4★80 rev](https://www.amazon.com/dp/B0F8PKPZ72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nivea Mens Dry Impact Roll-On Deodorant - 1.69 fl oz - Pack of 3**NIVEA**$18.74**6 rev2mo ago](https://www.amazon.com/dp/B0GYQ3LPQL) [**Nivea Mens Black & White Fresh Roll-On Deodorant - 1.69 fl oz - Pack of 3**NIVEA**$14.21**7 rev2mo ago](https://www.amazon.com/dp/B0GYFTPD26) [**Nivea Mens Dry Impact Roll-On Deodorant - 1.69 fl oz - Pack of 2**NIVEA**$11.34**9 rev2mo ago](https://www.amazon.com/dp/B0GY9JBFZZ) [**NIVEA Men Roll-On Deodorant Invisible Black & White Original 72H Anti-Perspirant Protection Fights Sweat & Body Odor No White or Yellow Marks on Clothes Long-Lasting Freshness 25ml Pack of 6**NIVEA**$22.92**56 rev6mo ago](https://www.amazon.com/dp/B0GH376MSR) [**NIVEA Men Roll-On Deodorant Invisible Black & White Original 72H Anti-Perspirant Protection Fights Sweat & Body Odor No White or Yellow Marks on Clothes Long-Lasting Freshness 25ml Pack of 2**NIVEA**$12.94**7 rev6mo ago](https://www.amazon.com/dp/B0GH34GMML)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nivea Mens Dry Impact Roll-On Deodorant - 1.69 fl oz - Pack of 2**NIVEA**$11.34**5.0★**▲ 37%**](https://www.amazon.com/dp/B0GY9JBFZZ) [**Nivea Mens Black & White Fresh Roll-On Deodorant - 1.69 fl oz - Pack of 3**NIVEA**$14.21**4.8★**▲ 37%**](https://www.amazon.com/dp/B0GYFTPD26) [**Nivea Mens Dry Impact Roll-On Deodorant - 1.69 fl oz - Pack of 3**NIVEA**$18.74**3.9★**▲ 37%**](https://www.amazon.com/dp/B0GYQ3LPQL) [**Nivea Men Black & White Invisible Fresh Roll On Deodorant 50ml | 72H Anti-Perspirant Protection | No White Marks or Yellow Stains | Long-Lasting | Gentle on Skin | Travel Size for Men | 6-Pack**NIVEA**$22.26**3.7★**▲ 31%**](https://www.amazon.com/dp/B0GGV2K1WN) [**Nivea Black & White Invisible Clear Roll-On Deodorant 72h 25ml | Long-Lasting Freshness | Anti-Stain Formula | For All Day Protection Against Sweat Odor & Yellow or White Marks on Clothes | 2-Pack**NIVEA**$11.56**4.0★**▲ 29%**](https://www.amazon.com/dp/B0G616XYGT)
**~~View all trending →~~**
## **What buyers say about nivea deodorant for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“subtle smell”*
**Quality-Overall**23%
*“Good deodorant”*
**Value For Money**8%
*“Very good product and good price”*
**Efficiency**7%
*“It works well”*
**Stain Resistance**6%
*“stain free”*
**Allergies**4%
*“these do not irritate my skin at all”*
**Residue**4%
*“Excellent leaves no residue”*
**Ease Of Use**4%
*“Convenience”*
**Moist/Dry**3%
*“Definitely dries clear”*
**Durability**3%
*“Really like this roll on last all day”*
### **What buyers complain about **
**Size-Overall**19%
*“The cans I purchased in the store were larger”*
**Allergies**13%
*“I also have sensitive skin”*
**Smell**11%
*“It doesnt last and smells bad”*
**Leak-Proof**8%
*“leaking upon arrival”*
**Value For Money**8%
*“just overpriced”*
**Moist/Dry**4%
*“It doesnt keep you dry”*
**Durability**4%
*“It doesnt last”*
**Ease Of Application**4%
*“it cant be applied”*
**Functionality-Overall**2%
*“Did not work for me”*
**Thickness**2%
*“the contents are much thinner than what I'm used to”*
### **Top return reasons **
**Leak-Proof**45%
**Defective Material/Parts**13%
**Advertised Vs Actual Product**10%
**Smell**9%
**Size-Overall**6%
**Value For Money**3%
**Moist/Dry**3%
**Functionality-Overall**2%
**Adhesion/Stickiness**2%
**Ease Of Application**1%
## **Common questions**
- **Is nivea deodorant for men profitable to sell on Amazon United States?**
- The niche generates $494K/yr across 19 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the nivea deodorant for men niche?**
- 2 brands and 74 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nivea deodorant for men?**
- Top complaints mined from reviews: Size-Overall, Allergies, Smell. The return rate is 0.1%.
- **What does it cost to enter the nivea deodorant for men niche?**
- Listings span $9.03–$38.76; the average listing price is $17.49 (sweet spot $15–$100). The average incumbent carries 2,072 reviews — the moat a new listing must climb.
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