---
title: "Search terms — nivea body wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nivea-body-wash/search-terms"
last_updated: "2026-08-09T04:16:02.862Z"
locale: en
meta:
  description: "Niche score 53/100 · $739K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $739K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — nivea body wash - Flapen"
---

# **nivea body wash**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 70Growth 46Conversion 91Competition 63Returns 98Price range 5Avg price 31Brand share 0Review moat 18Quality gap 40

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$739K**

$739K/yr · 690K searches

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+16.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.76**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****16,056.33**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$2.12–$15.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms