---
title: "Nivea Body Wash — $739K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nivea-body-wash"
last_updated: "2026-08-08T21:59:42.591Z"
locale: en
meta:
description: "Niche score 53/100 · $739K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $739K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nivea Body Wash — $739K/yr Amazon US Niche (2026) - Flapen"
---
# **nivea body wash**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 70Growth 46Conversion 91Competition 63Returns 98Price range 5Avg price 31Brand share 0Review moat 18Quality gap 40
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$739K**
$739K/yr · 690K searches
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+16.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****16,056.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$2.12–$15.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nivea body wash is a $739K/yr Amazon United States market (690K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nivea body wash market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$586K–$781K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#233**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **33%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**111**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 91%
**Open market**
**0%**
- NIVEA59% - Cremo19% - NIVEA MEN17% - eos4% - Botanic Hearth1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nivea-body-wash/trend)
## **Top nivea body wash search terms**
- **nivea body wash**414K/yr+24.1%9.1% conv. - **cremo body wash women**45K/yr+6.7%9.5% conv. - **jasmine body wash**38K/yr+9.3%2.6% conv. - **body wash nivea**30K/yr+16.3%9.8% conv. - **nivea body wash for women**36K/yr-3.6%7.7% conv. - **nivea shower gel**17K/yr+3.1%6.9% conv. - **cremo white jasmine amber body wash**22K/yr-10.0%13.2% conv. - **nivea soap**12K/yr-1.2%3.8% conv. - **cremo white jasmine amber**14K/yr-10.0%7.6% conv. - **eos jasmine peach body wash**11K/yr-28.7%14.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nivea-body-wash/search-terms)
## **Top nivea body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$30K8%$59K12%$89K16%$118K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cremo White Jasmine Amber Skin Moisturizing Body Wash for Women Notes of White Jasmine Red Currant and Sweet Amber 16 Fl Oz**Cremo**$9.61**4.3★3,686 rev](https://www.amazon.com/dp/B0CMW2TLBK) [2**NIVEA Nourishing Shea Butter Body Wash with Nourishing Serum Moisturizing Body Wash for Women Enriched Provitamin B5 and Vitamin E 20 Fl Oz Bottle**NIVEA**$4.87**4.6★11,309 rev](https://www.amazon.com/dp/B082QC2MCX) [3**NIVEA Refreshing White Peach and Jasmine Body Wash with Nourishing Serum Scented Body Wash for Women Enriched with Provitamin B5 and Vitamin E 20 Fl Oz Bottle**NIVEA**$5.07**4.5★33,698 rev](https://www.amazon.com/dp/B082QB23YG) [4**NIVEA MEN Maximum Hydration Body Wash for Dry Skin Aloe Vera Enriched 3-in-1 Moisturizing Body Wash Face and Hair Paraben Free Vegan Formula 16.9 Fl Oz Bottle Pack of 3**NIVEA MEN**$12.78**4.6★29,321 rev](https://www.amazon.com/dp/B00OQ1ZKO0) [5**NIVEA Nourishing Care Body Wash with Nourishing Serum Moisturizing Body Wash for Women Enriched with Provitamin B5 and Vitamin E 30 Fl Oz Bottle**NIVEA**$9.61**4.5★12,435 rev](https://www.amazon.com/dp/B09VQ5QVL2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**eos Cashmere Body Wash Jasmine Peach Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz**eos**$9.94**20,381 rev5mo ago](https://www.amazon.com/dp/B0CRRXV99Y) [**NIVEA Derma Comfort Caring Body Wash for Sensitive Skin Body Wash with Hyaluronic Acid and Vitamin E 16.9 Fl Oz Bottle Pack of 3**NIVEA**$13.95**190 rev8mo ago](https://www.amazon.com/dp/B0G2CZZCXX) [**NIVEA Derma Comfort Caring Body Wash for Normal to Dry Skin Body Wash with Hyaluronic Acid and Provitamin B5 16.9 Fl Oz Bottle Pack of 3**NIVEA**$13.72**115 rev8mo ago](https://www.amazon.com/dp/B0G2CT5JVH) [**Cremo Pear Blossom Skin Moisturizing Body Wash for Women Notes of Delicate Petals of Pear Blossoms 16 Fl Oz**Cremo**$9.78**3,686 rev1y ago](https://www.amazon.com/dp/B0DGVW4RS1) [**Cremo White Jasmine Amber Skin Moisturizing Body Wash for Women Notes of White Jasmine Red Currant and Sweet Amber 16 Fl Oz**Cremo**$9.61**3,686 rev2y ago](https://www.amazon.com/dp/B0CMW2TLBK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nivea For Men Active Clean Body Wash - 16.9 oz**NIVEA MEN**$2.12**4.6★**▲ 294%**](https://www.amazon.com/dp/B01AGKLKFW) [**eos Cashmere Body Wash Jasmine Peach Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz**eos**$9.94**4.8★**▲ 104%**](https://www.amazon.com/dp/B0CRRXV99Y) [**NIVEA Pampering Cocoa and Shea Butter Body Wash with Nourishing Serum Moisturizing Body Wash for Women Enriched with Provitamin B5 and Vitamin E 20 Fl Oz Bottle**NIVEA**$6.49**4.6★**▲ 66%**](https://www.amazon.com/dp/B082QBM463) [**Cremo Pear Blossom Skin Moisturizing Body Wash for Women Notes of Delicate Petals of Pear Blossoms 16 Fl Oz**Cremo**$9.78**4.3★**▲ 59%**](https://www.amazon.com/dp/B0DGVW4RS1) [**NIVEA Derma Comfort Caring Body Wash for Normal to Dry Skin Body Wash with Hyaluronic Acid and Provitamin B5 16.9 Fl Oz Bottle Pack of 3**NIVEA**$13.72**4.7★**▲ 51%**](https://www.amazon.com/dp/B0G2CT5JVH)
**~~View all trending →~~**
## **What buyers say about nivea body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**40%
*“clean scent”*
**Soft Feel**8%
*“Leaves skin soft”*
**Moist/Dry**7%
*“Very hydrating”*
**Quality-Overall**6%
*“Product itself is lovely”*
**Value For Money**5%
*“Great Value”*
**Lather**4%
*“Creamy, lathers well”*
**Cleansing**4%
*“Gentle cleansing”*
**Suitability Dry Skin**3%
*“Helped me with my extremely dry skin”*
**Suitability Combination Skin**2%
*“Great for sensitive skin”*
**Allergies**1%
*“No skin irritation at all”*
### **What buyers complain about **
**Smell**35%
*“Awful smell”*
**Lather**5%
*“No lather”*
**Value For Money**3%
*“Not worth the cost”*
**Allergies**3%
*“Made me itchy”*
**Moist/Dry**3%
*“wasnt moisturizing just wasnt for me”*
**Size-Overall**2%
*“Its a small bottle”*
**Leak-Proof**2%
*“leaking inside box”*
**Quality-Overall**2%
*“Cheap”*
**Dilute/Watery**2%
*“Too watery”*
**Thickness**1%
*“too thick for it's own pump to work properly”*
### **Top return reasons **
**Smell**43%
**Leak-Proof**19%
**Motor Power**12%
**Advertised Vs Actual Product**6%
**Size-Overall**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Product Condition**2%
**Moist/Dry**1%
**Quality-Overall**1%
## **Common questions**
- **Is nivea body wash profitable to sell on Amazon United States?**
- The niche generates $739K/yr across 30 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the nivea body wash niche?**
- 5 brands and 111 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nivea body wash?**
- Top complaints mined from reviews: Smell, Lather, Value For Money. The return rate is 0.4%.
- **When does demand for nivea body wash peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the nivea body wash niche?**
- Listings span $2.12–$15.64; the average listing price is $9.76 (sweet spot $15–$100). The average incumbent carries 16,056 reviews — the moat a new listing must climb.
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