---
title: "Trend — nivea aftershave for men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nivea-aftershave-for-men/trend"
last_updated: "2026-08-11T19:50:47.490Z"
locale: en
meta:
  description: "Niche score 50/100 · $730K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $730K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — nivea aftershave for men - Flapen"
---

# **nivea aftershave for men**

**Worth a look**

Shows searches that convert (18.5% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 70Growth 58Conversion 99Competition 6Returns 99Price range 63Avg price 79Brand share 0Review moat 26Quality gap 19

**Conversion**

**Incredible****18.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.73**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$730K**

$730K/yr · 236K searches

**Price range**

**Good****$7.68–$27.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+33.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,945.29**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend