---
title: "Nioxin System 1 — $331K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nioxin-system-1"
last_updated: "2026-08-11T14:01:31.348Z"
locale: en
meta:
  description: "Niche score 47/100 · $331K/yr market · 64K searches/yr · $43.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $331K/yr market · 64K searches/yr · $43.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Nioxin System 1 — $331K/yr Amazon US Niche (2026) - Flapen"
---

# **nioxin system 1**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 33Conversion 94Competition 13Returns 95Price range 95Avg price 95Brand share 0Review moat 23Quality gap 24

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$43.69**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$24.03–$91.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$331K**

$331K/yr · 64K searches

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,663.88**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nioxin system 1 is a $331K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **nioxin system 1 market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**6K–8K**</dd><dd>avg 750–1,000/product</dd>

<dt>**Revenue / yr**</dt><dd>**$262K–$350K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**11.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#152**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**100%**</dd>

<dt>**Out of stock**</dt><dd>**2.3%**</dd>

<dt>**Avg brand age**</dt><dd>**56 months**</dd>

<dt>**Avg seller age**</dt><dd>**170 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**2 **▲rising

**Sellers**

**4**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**84%**

Top 20: 100%

**Open market**

**0%**

- NIOXIN88% - Nioxin12%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.

3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nioxin-system-1/trend)

## **Top nioxin system 1 search terms**

- **nioxin system 1**23K/yr-7.0%9.3% conv. - **nioxin shampoo 1**15K/yr-15.4%12.3% conv. - **nioxin 1**11K/yr+7.9%11.3% conv. - **nioxin system 1 shampoo**4K/yr+210.1%10.6% conv. - **nioxin shampoo and conditioner 1**5K/yr+32.9%11.6% conv. - **nioxin 1 shampoo**6K/yr+13.2%16.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nioxin-system-1/search-terms)

## **Top nioxin system 1 products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$33K20%$66K30%$99K40%$133K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nioxin Scalp + Hair Thickening System 1 Shampoo| For Natural or Untreated Hair with Light Thinning| With Niacinamide and Biotin| 33.8 Fl oz.](https://m.media-amazon.com/images/I/31CXaOFpRiL.jpg)**Nioxin Scalp + Hair Thickening System 1 Shampoo| For Natural or Untreated Hair with Light Thinning| With Niacinamide and Biotin| 33.8 Fl oz.**NIOXIN**$46.18**4.7★6,737 rev](https://www.amazon.com/dp/B000F4EMP0) [2![Nioxin Scalp + Hair Thickening System 1 | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | Trial Size | 1 Month Supply](https://m.media-amazon.com/images/I/31H9E55ynjL.jpg)**Nioxin Scalp + Hair Thickening System 1 | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | Trial Size | 1 Month Supply**NIOXIN**$34.55**4.3★10,433 rev](https://www.amazon.com/dp/B07GNQRJBZ) [3![Nioxin Scalp + Hair Thickening System 1 | For Natural or Untreated Hair with Light Thinning |With Niacinamide and Biotin | Full Size | 3 Month Supply](https://m.media-amazon.com/images/I/31h-pZDrvqL.jpg)**Nioxin Scalp + Hair Thickening System 1 | For Natural or Untreated Hair with Light Thinning |With Niacinamide and Biotin | Full Size | 3 Month Supply**NIOXIN**$48.76**4.4★24,218 rev](https://www.amazon.com/dp/B079FGYQLL) [4![Nioxin Scalp + Hair Thickening System 1 Conditioner| For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 10.1 Fl oz.](https://m.media-amazon.com/images/I/31I0G+qyNqL.jpg)**Nioxin Scalp + Hair Thickening System 1 Conditioner| For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 10.1 Fl oz.**Nioxin**$24.03**4.7★2,438 rev](https://www.amazon.com/dp/B005F1ILK0) [5![Nioxin Scalp + Hair Thickening System 1 Shampoo | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 10.1 Fl oz.](https://m.media-amazon.com/images/I/317p7GYVukL.jpg)**Nioxin Scalp + Hair Thickening System 1 Shampoo | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 10.1 Fl oz.**NIOXIN**$24.73**4.7★6,737 rev](https://www.amazon.com/dp/B000BGLUPW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nioxin System 1 Shampoo & Conditioner Prepack | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | Pumps Included | 33.8 Fl oz.](https://m.media-amazon.com/images/I/419kNUxccML.jpg)**Nioxin System 1 Shampoo & Conditioner Prepack | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | Pumps Included | 33.8 Fl oz.**NIOXIN**$91.88**1,573 rev5y ago](https://www.amazon.com/dp/B091Q8Q71F) [![Nioxin Scalp + Hair Thickening System 1 Conditioner | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 33.8 Fl oz.](https://m.media-amazon.com/images/I/31g1u8VMExL.jpg)**Nioxin Scalp + Hair Thickening System 1 Conditioner | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 33.8 Fl oz.**NIOXIN**$45.80**2,438 rev7y ago](https://www.amazon.com/dp/B07L9S6WJ3) [![Nioxin Scalp + Hair Thickening System 1 | For Natural or Untreated Hair with Light Thinning |With Niacinamide and Biotin | Full Size | 3 Month Supply](https://m.media-amazon.com/images/I/31h-pZDrvqL.jpg)**Nioxin Scalp + Hair Thickening System 1 | For Natural or Untreated Hair with Light Thinning |With Niacinamide and Biotin | Full Size | 3 Month Supply**NIOXIN**$48.76**24,218 rev8y ago](https://www.amazon.com/dp/B079FGYQLL) [![Nioxin Scalp + Hair Thickening System 1 Conditioner| For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 10.1 Fl oz.](https://m.media-amazon.com/images/I/31I0G+qyNqL.jpg)**Nioxin Scalp + Hair Thickening System 1 Conditioner| For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 10.1 Fl oz.**Nioxin**$24.03**2,438 rev15y ago](https://www.amazon.com/dp/B005F1ILK0) [![Nioxin Scalp + Hair Thickening System 1 | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | Trial Size | 1 Month Supply](https://m.media-amazon.com/images/I/31H9E55ynjL.jpg)**Nioxin Scalp + Hair Thickening System 1 | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | Trial Size | 1 Month Supply**NIOXIN**$34.55**10,433 rev15y ago](https://www.amazon.com/dp/B07GNQRJBZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nioxin Scalp + Hair Thickening System 1 Conditioner| For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 10.1 Fl oz.](https://m.media-amazon.com/images/I/31I0G+qyNqL.jpg)**Nioxin Scalp + Hair Thickening System 1 Conditioner| For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 10.1 Fl oz.**Nioxin**$24.03**4.7★**▲ 249%**](https://www.amazon.com/dp/B005F1ILK0) [![Nioxin Scalp + Hair Thickening System 1 Conditioner | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 33.8 Fl oz.](https://m.media-amazon.com/images/I/31g1u8VMExL.jpg)**Nioxin Scalp + Hair Thickening System 1 Conditioner | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 33.8 Fl oz.**NIOXIN**$45.80**4.7★**▲ 71%**](https://www.amazon.com/dp/B07L9S6WJ3) [![Nioxin Scalp + Hair Thickening System 1 Shampoo | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 10.1 Fl oz.](https://m.media-amazon.com/images/I/317p7GYVukL.jpg)**Nioxin Scalp + Hair Thickening System 1 Shampoo | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | 10.1 Fl oz.**NIOXIN**$24.73**4.7★**▲ 30%**](https://www.amazon.com/dp/B000BGLUPW) [![Nioxin Scalp + Hair Thickening System 1 Shampoo| For Natural or Untreated Hair with Light Thinning| With Niacinamide and Biotin| 33.8 Fl oz.](https://m.media-amazon.com/images/I/31CXaOFpRiL.jpg)**Nioxin Scalp + Hair Thickening System 1 Shampoo| For Natural or Untreated Hair with Light Thinning| With Niacinamide and Biotin| 33.8 Fl oz.**NIOXIN**$46.18**4.7★**▲ 12%**](https://www.amazon.com/dp/B000F4EMP0) [![Nioxin System 1 Shampoo & Conditioner Prepack | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | Pumps Included | 33.8 Fl oz.](https://m.media-amazon.com/images/I/419kNUxccML.jpg)**Nioxin System 1 Shampoo & Conditioner Prepack | For Natural or Untreated Hair with Light Thinning | With Niacinamide and Biotin | Pumps Included | 33.8 Fl oz.**NIOXIN**$91.88**4.7★**— 2%**](https://www.amazon.com/dp/B091Q8Q71F)

**~~View all trending →~~**

## **What buyers say about nioxin system 1**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Thickness**8%

*“Thick hair”*

**Value For Money**8%

*“good value”*

**Hair Growth**8%

*“it has had a tangible effect on my hair”*

**Soft Feel**7%

*“It feels great on your scalp”*

**Smell**7%

*“The smell is minty and pleasant, it lathers really well, and my hair and scalp always feel so clean after washing”*

**Quality-Overall**6%

*“Pretty good kit”*

**Advertised Vs Actual Product**6%

*“I'll keep it at 4 stars because It does work pretty well for what it advertises”*

**Suitability Straight Hair**6%

*“Makes my fine hair look thicker”*

**Ease Of Use**6%

*“It is easy to use”*

**Durability**6%

*“I have been using for years”*

### **What buyers complain about **

**Value For Money**17%

*“Way overpriced”*

**Allergies**8%

*“I thought I was having a severe allergic reaction”*

**Moist/Dry**8%

*“My hair looks so dry”*

**Smell**8%

*“The smell did not match the salon purchase”*

**Size-Overall**7%

*“The sizes are small”*

**Hair Related**6%

*“don't know if I will ever have my hair back or close to what it used to be”*

**Suitability Curly Hair**6%

*“Pricklely scalp”*

**Suitability Straight Hair**6%

*“my hair started falling out so much more”*

**Functionality-Overall**6%

*“Doesnt work”*

**Color**3%

*“The color was considerable lighter compared to the salon purchase which also made me feel it is a watered down product”*

### **Top return reasons **

**Size-Overall**22%

**Value For Money**19%

**Advertised Vs Actual Product**10%

**Damage/Burn Hair**8%

**Functionality-Overall**7%

**Suitability Short Hair**6%

**Suitability Colored Hair**6%

**Smell**4%

**Moist/Dry**4%

**Hair Related**3%

## **Common questions**

<dl>

<dt>**Is nioxin system 1 profitable to sell on Amazon United States?**</dt><dd>The niche generates $331K/yr across 8 tracked products. 90-day search growth is +6.7%. Flapen's verdict: Skip it (47/100).</dd>

<dt>**How competitive is the nioxin system 1 niche?**</dt><dd>2 brands and 4 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in nioxin system 1?**</dt><dd>Top complaints mined from reviews: Value For Money, Allergies, Moist/Dry. The return rate is 0.9%.</dd>

<dt>**When does demand for nioxin system 1 peak?**</dt><dd>Demand peaks in Jul; the busiest month runs 1.5× the quietest.</dd>

<dt>**What does it cost to enter the nioxin system 1 niche?**</dt><dd>Listings span $24.03–$91.88; the average listing price is $43.69 (sweet spot $15–$100). The average incumbent carries 7,664 reviews — the moat a new listing must climb.</dd>

</dl>

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