---
title: "Nila — $160K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nila"
last_updated: "2026-08-08T01:58:44.988Z"
locale: en
meta:
description: "Niche score 49/100 · $160K/yr market · 478K searches/yr · $18.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $160K/yr market · 478K searches/yr · $18.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nila — $160K/yr Amazon US Niche (2026) - Flapen"
---
# **nila**
**Skip it**
A concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 24Conversion 23Competition 19Returns 95Price range 75Avg price 84Brand share 34Review moat 97Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****63.21**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.90–$30.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$160K**
$160K/yr · 478K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, nila is a $160K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nila market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$148K–$185K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,302**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **79%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**10%**
- Argaviva32% - Dar Marwa30% - Fatima's Garden8% - Molino Piane7% - MOROCCAN MCHICHA7% - FERIHA5% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — -2.0% search growth over the last 90 days.
35K25KSpike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nila/trend)
## **Top nila search terms**
- **nila powder moroccan**149K/yr-0.9%1.7% conv. - **nila powder**93K/yr-39.4%1.8% conv. - **nila**48K/yr+9.3%1.0% conv. - **moroccan nila powder**30K/yr+6.5%1.8% conv. - **nila sabounia**23K/yr+139.7%0.6% conv. - **moroccan blue nila powder**16K/yr+91.3%1.9% conv. - **nila mask**25K/yr-13.3%1.1% conv. - **sahara nila mask**15K/yr+80.9%1.2% conv. - **nila blue powder**15K/yr-3.7%1.7% conv. - **blue nila powder**12K/yr-14.0%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nila/search-terms)
## **Top nila products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$64K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moroccan Nila Powder 1.7 oz Loose Blue Hammam DIY Face & Body Masks**Dar Marwa**$16.97**3.8★80 rev](https://www.amazon.com/dp/B0FTMV6PPB) [2**Argaviva Moroccan Nila Powder Natural Blue Clay Mask for Face Body & Hair Exfoliates for Glowing Even-Toned Skin Plant-Based & Traditional Hammam Skincare for All Skin Types**Argaviva**$16.21**4.2★203 rev](https://www.amazon.com/dp/B0FD3WB9H2) [3**Moroccan Mchicha Moroccan Nila Powder for Skin Nila Mask with Instructions Moroccan Skin Care 30 grams**MOROCCAN MCHICHA**$20.04**3.5★65 rev](https://www.amazon.com/dp/B0F1KQYJHF) [4**Fatimas Garden Pure Nila Indigo Powder 50g - Natural Moroccan Face & Hair Care Powder for Exfoliating and Moisturizing**Fatima's Garden**$23.99**4.2★148 rev](https://www.amazon.com/dp/B0DJ9BTJX9) [5**Nila Powder For Skin- Pure Moroccan Blue Nila. > 50g**Molino Piane**$13.68**3.8★52 rev](https://www.amazon.com/dp/B0FDSQ3917)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GlowTechHaven Moroccan Blue Nila Powder for Face & Body Nila Face Mask for Skin Brightening Dark Spots & Uneven Skin Tone With Alpha Arbutin & Peptides**Glowtechhaven**$30.47**4 rev4mo ago](https://www.amazon.com/dp/B0GQJHZDG1) [**FERIHA Moroccan Nila Powder Mask | Simple Blue Beauty Powder DIY Face & Body 1.76 oz**FERIHA**$16.00**6 rev4mo ago](https://www.amazon.com/dp/B0GQPWVCQR) [**Natural Elephant Nila Bar Soap Cleanser | 3.52oz (100g) | Moroccan Nila Zarka Indigo**Natural Elephant**$9.90**25 rev7mo ago](https://www.amazon.com/dp/B0G6J2BFRN) [**FERIHA Moroccan Nila Powder Mask | Simple Blue Beauty Powder DIY Face & Body 3.5 oz**FERIHA**$20.67**12 rev7mo ago](https://www.amazon.com/dp/B0G48M2R1J) [**Moroccan Nila Powder 1.7 oz Loose Blue Hammam DIY Face & Body Masks**Dar Marwa**$16.97**80 rev9mo ago](https://www.amazon.com/dp/B0FTMV6PPB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Molino Piane Moroccan Pure Nila Powder For Skin- Moroccan Saharan Nila Powder Natural Skin Brightening & Radiance Traditional Hammam Beauty Treatment for Face & Body.**Molino Piane**$13.72**5.0★**▲ 218%**](https://www.amazon.com/dp/B0GY1WHR9X) [**FERIHA Moroccan Nila Powder Mask | Simple Blue Beauty Powder DIY Face & Body 1.76 oz**FERIHA**$16.00**3.9★**▲ 211%**](https://www.amazon.com/dp/B0GQPWVCQR) [**GlowTechHaven Moroccan Blue Nila Powder for Face & Body Nila Face Mask for Skin Brightening Dark Spots & Uneven Skin Tone With Alpha Arbutin & Peptides**Glowtechhaven**$30.47**2.0★**▲ 133%**](https://www.amazon.com/dp/B0GQJHZDG1) [**Moroccan Nila Powder 1.7 oz Loose Blue Hammam DIY Face & Body Masks**Dar Marwa**$16.97**3.8★**▲ 77%**](https://www.amazon.com/dp/B0FTMV6PPB) [**Fatimas Garden Pure Nila Indigo Powder 100g - Natural Moroccan Face & Hair Care Powder for Exfoliating and Moisturizing**Fatima's Garden**$29.52**4.2★**▲ 57%**](https://www.amazon.com/dp/B0DV6XGZYR)
**~~View all trending →~~**
## **What buyers say about nila**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**15%
*“it feels smooth”*
**Quality-Overall**10%
*“Good quality”*
**Suitability Combination Skin**9%
*“Amazing Results & Glowing Skin”*
**Value For Money**7%
*“its worth the money”*
**Brightness/Shine/Glow**6%
*“Brightens my skin well”*
**Smell**5%
*“the scent is natural”*
**Ease Of Use**4%
*“Easy to Use”*
**Color**4%
*“Good product with beautiful color”*
**Moist/Dry**3%
*“This Moroccan Nila powder is amazing its easy to mix up and out on your face like a paste and dry for 3-5 minutes my fave was so nice and soft and smooth felt like I went to have a professional facial”*
**Suitability Dry Skin**3%
*“It cleans my skin without making it feel tight or dry”*
### **What buyers complain about **
**Color**16%
*“face with a blue tint”*
**Stain Resistance**13%
*“Stains”*
**Size-Overall**11%
*“Too small”*
**Advertised Vs Actual Product**8%
*“Misleading pictures”*
**Value For Money**8%
*“Not worth”*
**Functionality-Overall**5%
*“Didnt work”*
**Suitability Dry Skin**4%
*“Dry climate and most exfoliants leave my skin feeling tight and uncomfortable afterward”*
**Skin Health**3%
*“It doesn't exfoliate as I thought it would”*
**Smell**3%
*“It has a very bad smell”*
**Ease Of Use**2%
*“It was a little scary to get it out”*
### **Top return reasons **
**Size-Overall**17%
**Stain Resistance**15%
**Advertised Vs Actual Product**15%
**Functionality-Overall**10%
**Leak-Proof**7%
**Color**7%
**Color Fading/Discoloration**5%
**Texture/Consistency-Overall**4%
**Value For Money**4%
**Smell**3%
## **Common questions**
- **Is nila profitable to sell on Amazon United States?**
- The niche generates $160K/yr across 14 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the nila niche?**
- 10 brands and 10 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in nila?**
- Top complaints mined from reviews: Color, Stain Resistance, Size-Overall. The return rate is 1.0%.
- **When does demand for nila peak?**
- Demand peaks in Feb–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the nila niche?**
- Listings span $9.90–$30.47; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.
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