---
title: "Nightmare Before Christmas Makeup Bag — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nightmare-before-christmas-makeup-bag"
last_updated: "2026-08-11T14:11:22.722Z"
locale: en
meta:
description: "Niche score 44/100 · $32K/yr market · 202K searches/yr · $17.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $32K/yr market · 202K searches/yr · $17.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nightmare Before Christmas Makeup Bag — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **nightmare before christmas makeup bag**
**Skip it**
A small market ($32K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 17Conversion 12Competition 91Returns 82Price range 55Avg price 80Brand share 39Review moat 67Quality gap 37
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.10**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****812.76**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$2.32–$157.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$32K**
$32K/yr · 202K searches
According to Flapen's Amazon United States niche tracking, nightmare before christmas makeup bag is a $32K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nightmare before christmas makeup bag market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$51K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#918**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **51%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**87**
**Top-5 brand share**
**82%**
Top 20: 95%
**Top-5 click share**
**24%**
Top 20: 56%
**Open market**
**17%**
- wet n wild61% - Townley Girl14% - ColourPop4% - Disney2% - COVERGIRL2% - Hamowtux1% - Open — no brand owns it (24 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -16.8% search growth over the last 90 days.
9K7KHoliday '24Spike '25Prime Day '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nightmare-before-christmas-makeup-bag/trend)
## **Top nightmare before christmas makeup bag search terms**
- **alice in wonderland makeup**33K/yr-25.8%1.4% conv. - **nightmare before christmas makeup**41K/yr-22.2%0.8% conv. - **makeup collabs**20K/yr-0.3%0.2% conv. - **marilyn monroe makeup**11K/yr+53.2%0.4% conv. - **makeup collection**8K/yr+0.6%0.0% conv. - **themed makeup**8K/yr-15.3%0.1% conv. - **pr box**8K/yr-26.5%0.2% conv. - **wet n wild alice in wonderland**9K/yr-34.9%1.0% conv. - **wet n wild collab**7K/yr-32.6%0.0% conv. - **wet n wild nightmare before christmas**10K/yr-24.9%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nightmare-before-christmas-makeup-bag/search-terms)
## **Top nightmare before christmas makeup bag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6444%$1K6%$2K8%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wet n wild Disney Nightmare Before Christmas Limited Edition PR Box - Coffin-Shaped Collectors Set with Eye Face & Body Makeup Color-Changing Lip Oils Tubing Mascara & More - Cruelty-Free**wet n wild**$59.00**4.8★3,245 rev](https://www.amazon.com/dp/B0DCQZT1QH) [2**wet n wild Alice in Wonderland Makeup Bag Limited Edition Collection Travel Pouch with Full-Zip Closure & Flexible Cotton Design**wet n wild**$14.77**4.7★2,333 rev](https://www.amazon.com/dp/B0C6WDMSK6) [3**wet n wild Lost In Wonderland Eye & Face Palette Alice In Wonderland Collection**wet n wild**$13.04**4.5★287 rev](https://www.amazon.com/dp/B0C6WDFWRL) [4**Disney Alice in Wonderland 55-Well Color Face Palette Eyeshadow Highlighter Blush Shimmery and Opaque Colors Pigmented Blendable Ages 13+ Perfect for Parties Makeovers by Townley Girl**Townley Girl**$9.56**4.8★345 rev](https://www.amazon.com/dp/B0FKFW9C33) [5**wet n wild Marilyn Monroe Collection Icon Clarifying Finishing Powder**wet n wild**$8.27**4.6★759 rev](https://www.amazon.com/dp/B0CLHKF32P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**wet n wild Disney Villains PR Box 14-Piece Makeup & Accessories Collection Limited Edition Storybook Set Cruelty-Free**wet n wild**$76.76**3,245 rev9mo ago](https://www.amazon.com/dp/B0FNFDLNJQ) [**COVERGIRL x STRANGER THINGS The Crawl Face & Eye Multi-Palette**COVERGIRL**$10.96**168 rev10mo ago](https://www.amazon.com/dp/B0F5Y5DB16) [**Disney Alice in Wonderland 55-Well Color Face Palette Eyeshadow Highlighter Blush Shimmery and Opaque Colors Pigmented Blendable Ages 13+ Perfect for Parties Makeovers by Townley Girl**Townley Girl**$9.56**345 rev11mo ago](https://www.amazon.com/dp/B0FKFW9C33) [**Tim Burtonss The Nightmare Before Christmas- 55 Well Eye Shadow Palette with Mirror for Girls Teens 13+ Includes 3 Highlighter and 2 Blush Shimmery and Matte Colors by Townley Girl**Townley Girl**$9.64**345 rev11mo ago](https://www.amazon.com/dp/B0FKGM8R88) [**Disney Alice in Wonderland 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl**Townley Girl**$6.98**371 rev11mo ago](https://www.amazon.com/dp/B0FKGLXGDY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**wet n wild We Sing Too Lip Gloss Alice In Wonderland Collection**wet n wild**$6.64**4.5★**▲ 151%**](https://www.amazon.com/dp/B0C6W7DY5Z) [**wet n wild Marilyn Monroe Collection Icon Clarifying Finishing Powder**wet n wild**$8.27**4.6★**▲ 118%**](https://www.amazon.com/dp/B0CLHKF32P) [**wet n wild Marilyn Monroe Collection Icon Headband**wet n wild**$7.83**4.5★**▲ 101%**](https://www.amazon.com/dp/B0CLHKWNYR) [**Disney Alice in Wonderland 55-Well Color Face Palette Eyeshadow Highlighter Blush Shimmery and Opaque Colors Pigmented Blendable Ages 13+ Perfect for Parties Makeovers by Townley Girl**Townley Girl**$9.56**4.8★**▲ 95%**](https://www.amazon.com/dp/B0FKFW9C33) [**COVERGIRL x STRANGER THINGS The Crawl Face & Eye Multi-Palette**COVERGIRL**$10.96**4.7★**▲ 70%**](https://www.amazon.com/dp/B0F5Y5DB16)
**~~View all trending →~~**
## **What buyers say about nightmare before christmas makeup bag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Color is vibrant”*
**Quality-Overall**16%
*“Good quality box”*
**Value For Money**8%
*“Good for price”*
**Gifting Purpose**8%
*“Great gift”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Soft Feel**4%
*“Feels very smooth”*
**Size-Overall**3%
*“I liked it so much I just ordered another one in the large size”*
**Durability**3%
*“Cute and durable”*
**Ease Of Use**2%
*“Easy to use”*
**Brightness/Shine/Glow**2%
*“It adds shine”*
### **What buyers complain about **
**Size-Overall**20%
*“Just a bit of a tight fit”*
**Color**10%
*“The color are not what they should be”*
**Quality-Overall**5%
*“The mirror isn't a good quality mirror”*
**Durability**4%
*“also breaks easily”*
**Value For Money**4%
*“Waste of money”*
**Adhesion/Stickiness**3%
*“until it dries its far stickier than other lip tints Ive tried”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Stain Resistance**3%
*“The third one I got was covered in blue stains”*
**Defective Material/Parts**2%
*“It was all broken”*
**Smell**2%
*“they had a chemical smell”*
### **Top return reasons **
**Size-Overall**59%
**Color**11%
**Advertised Vs Actual Product**7%
**Quality-Overall**3%
**Eyeliner Quality**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Product Condition**2%
**Stain Resistance**1%
**Moist/Dry**1%
## **Common questions**
- **Is nightmare before christmas makeup bag profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 84 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the nightmare before christmas makeup bag niche?**
- 30 brands and 87 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in nightmare before christmas makeup bag?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.6%.
- **When does demand for nightmare before christmas makeup bag peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the nightmare before christmas makeup bag niche?**
- Listings span $2.32–$157.14; the average listing price is $17.10 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)