---
title: "Trend — night time face moisturizer - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/night-time-face-moisturizer/trend"
last_updated: "2026-08-11T13:57:41.171Z"
locale: en
meta:
  description: "Niche score 57/100 · $175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — night time face moisturizer - Flapen"
---

# **night time face moisturizer**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 48Conversion 63Competition 64Returns 97Price range 77Avg price 82Brand share 75Review moat 19Quality gap 28

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.79**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.59–$44.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+18.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$175K**

$175K/yr · 176K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****15,120.7**

avg incumbent reviews — the moat a new listing must climb

## Trend