---
title: "Night Time Face Moisturizer — $175K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/night-time-face-moisturizer"
last_updated: "2026-08-11T13:07:44.161Z"
locale: en
meta:
description: "Niche score 57/100 · $175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Night Time Face Moisturizer — $175K/yr Amazon US Niche (2026) - Flapen"
---
# **night time face moisturizer**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 48Conversion 63Competition 64Returns 97Price range 77Avg price 82Brand share 75Review moat 19Quality gap 28
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.59–$44.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+18.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$175K**
$175K/yr · 176K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****15,120.7**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, night time face moisturizer is a $175K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Feb. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **night time face moisturizer market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$222K–$267K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**164**
**Top-5 brand share**
**60%**
Top 20: 97%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**37%**
- CeraVe30% - La Roche-Posay9% - medicube9% - Eucerin6% - Neutrogena5% - SimplyVital4%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +18.8% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/night-time-face-moisturizer/trend)
## **Top night time face moisturizer search terms**
- **night moisturizer**71K/yr+63.4%5.4% conv. - **face night cream**25K/yr+20.9%4.5% conv. - **overnight face cream**24K/yr-14.1%4.7% conv. - **night time moisturizer**17K/yr-18.8%6.1% conv. - **hyaluronic acid cream for face**14K/yr-34.3%2.1% conv. - **face cream night**9K/yr+1.0%7.4% conv. - **face lotion night**5K/yr+78.7%10.5% conv. - **moisturizer night cream**6K/yr-10.0%5.3% conv. - **night face moisturizer for women**4K/yr-13.2%7.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/night-time-face-moisturizer/search-terms)
## **Top night time face moisturizer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$26K20%$35K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CeraVe Skin Renewing Night Cream Peptide Complex Hyaluronic Acid & Ceramide Moisturizer for Face 1.7 Ounce**CeraVe**$15.07**4.6★56,610 rev](https://www.amazon.com/dp/B00SNPCSUY) [2**CeraVe PM Facial Moisturizing Lotion Night Cream with Hyaluronic Acid and Niacinamide Ultra-Lightweight Oil-Free Moisturizer for Face 3 Ounce**CeraVe**$14.38**4.7★62,404 rev](https://www.amazon.com/dp/B00365DABC) [3**La Roche-Posay Toleriane Dermallergo Night Cream for Face Intense Soothing Moisturizer with Vitamin E Allergy Tested for Sensitive Skin Formerly Toleriane Ultra Night**La Roche-Posay**$29.78**4.6★4,993 rev](https://www.amazon.com/dp/B01D2SVADM) [4**medicube Triple Collagen Cream - Hydrating & Firming Moisturizer with Hyaluronic Acid Premium Elastin Shea Butter - Wrinkle Care & Boosts Elasticity - Korean Skincare 1.69 oz**medicube**$18.37**4.6★8,940 rev](https://www.amazon.com/dp/B0BPXT3GBN) [5**Eucerin Q10 Anti-Wrinkle Night Cream + Pro-Retinol Facial Cream for Sensitive Skin 1.7 Oz Jar**Eucerin**$11.60**4.6★4,830 rev](https://www.amazon.com/dp/B0877PX27D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Night Cream for Women Anti Aging - Night Moisturizer for Face with Retinol Peptides Niacinamide - Anti-Wrinkle Firming & Hydrating Skin Care - Fragrance-Free Non Greasy Overnight Face Cream**Arvesa**$11.35**6,827 rev8mo ago](https://www.amazon.com/dp/B0G2H5G3JQ) [**medicube Jelly Cream with Hyaluronic Acid | Daily Moisturizer for All Skin Types | Long-lasting Hydration with Hyaluronic Acid Ceramides Multi Peptides | Supports Skins Natural Barrier | 1.69 fl.oz**medicube**$12.22**1,904 rev10mo ago](https://www.amazon.com/dp/B0FPQ3Z16S) [**Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 1)**Dr.Althea**$22.23**19,082 rev11mo ago](https://www.amazon.com/dp/B0FKGJYFC8) [**medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1))**medicube**$12.56**29,990 rev1y ago](https://www.amazon.com/dp/B0DGPSZVW3) [**Cetaphil Night Moisturizer for Face Hydrating Facial Moisturizer with Hyaluronic Acid For All Skin Types Lightweight and Non-Comedogenic Dermatologist Recommended for Sensitive Skin 3oz**Cetaphil**$13.41**1,145 rev2y ago](https://www.amazon.com/dp/B0CRCMCBTJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SKIN1004 Probio Cica Enrich Cream 1.69 fl.oz 50ml Korean Face Moisturiser Night Face Cream with Madagascar Centella Hydrating Moisturizer for Soothing and Strengthening the Skin Korean Skin Care**SKIN1004**$17.20**4.6★**▲ 269%**](https://www.amazon.com/dp/B0BTPGPK7H) [**Night Cream for Women Anti Aging - Night Moisturizer for Face with Retinol Peptides Niacinamide - Anti-Wrinkle Firming & Hydrating Skin Care - Fragrance-Free Non Greasy Overnight Face Cream**Arvesa**$11.35**4.5★**▲ 248%**](https://www.amazon.com/dp/B0G2H5G3JQ) [**medicube Jelly Cream with Hyaluronic Acid | Daily Moisturizer for All Skin Types | Long-lasting Hydration with Hyaluronic Acid Ceramides Multi Peptides | Supports Skins Natural Barrier | 1.69 fl.oz**medicube**$12.22**4.6★**▲ 79%**](https://www.amazon.com/dp/B0FPQ3Z16S) [**Olay Retinol Night Cream for Women Anti-Aging Face Moisturizer Fragrance-Free Non Greasy - Anti-Wrinkle Smooth Fine Lines Hydrating Skin Care - Triple Collagen Cream Peptide Niacinamide 1.7oz**Olay**$28.39**4.6★**▲ 49%**](https://www.amazon.com/dp/B07XQBY5QQ) [**Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 1)**Dr.Althea**$22.23**4.6★**▲ 38%**](https://www.amazon.com/dp/B0FKGJYFC8)
**~~View all trending →~~**
## **Common questions**
- **Is night time face moisturizer profitable to sell on Amazon United States?**
- The niche generates $175K/yr across 33 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the night time face moisturizer niche?**
- 23 brands and 164 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
- **When does demand for night time face moisturizer peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the night time face moisturizer niche?**
- Listings span $6.59–$44.71; the average listing price is $17.79 (sweet spot $15–$100). The average incumbent carries 15,121 reviews — the moat a new listing must climb.
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