---
title: "Night Cream — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/night-cream"
last_updated: "2026-08-11T09:49:57.270Z"
locale: en
meta:
description: "Niche score 64/100 · $1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Night Cream — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **night cream**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 87Growth 23Conversion 70Competition 72Returns 96Price range 74Avg price 84Brand share 74Review moat 18Quality gap 35
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.5M**
$1.5M/yr · 1.3M searches
**Avg price**
**Great****$18.74**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$7.93–$35.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****16,221.4**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, night cream is a $1.5M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **night cream market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **117 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**188**
**Top-5 brand share**
**60%**
Top 20: 98%
**Top-5 click share**
**42%**
Top 20: 77%
**Open market**
**32%**
- CeraVe19% - Eucerin14% - La Roche-Posay11% - Cetaphil9% - SimplyVital7% - L'Oreal Paris7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/night-cream/trend)
## **Top night cream search terms**
- **night cream**505K/yr+5.5%5.9% conv. - **wrinkle cream for women**293K/yr-37.5%2.9% conv. - **wrinkle cream for face deep wrinkles**68K/yr+7.0%2.8% conv. - **cetaphil night cream**49K/yr-3.7%11.6% conv. - **anti wrinkle cream**39K/yr+19.9%2.3% conv. - **eucerin night cream**43K/yr-4.9%13.2% conv. - **la roche posay night cream**34K/yr+6.0%11.8% conv. - **crema para las arrugas de la cara**35K/yr-9.4%1.0% conv. - **face firming cream**30K/yr+16.9%2.3% conv. - **best anti aging skin care products**17K/yr+35.9%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/night-cream/search-terms)
## **Top night cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$61K8%$122K12%$184K16%$245K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CeraVe Skin Renewing Night Cream Peptide Complex Hyaluronic Acid & Ceramide Moisturizer for Face 1.7 Ounce**CeraVe**$15.07**4.6★56,610 rev](https://www.amazon.com/dp/B00SNPCSUY) [2**La Roche-Posay Toleriane Dermallergo Night Cream for Face Intense Soothing Moisturizer with Vitamin E Allergy Tested for Sensitive Skin Formerly Toleriane Ultra Night**La Roche-Posay**$29.78**4.6★4,993 rev](https://www.amazon.com/dp/B01D2SVADM) [3**Eucerin Q10 Anti-Wrinkle Night Cream + Pro-Retinol Facial Cream for Sensitive Skin 1.7 Oz Jar**Eucerin**$11.60**4.6★4,830 rev](https://www.amazon.com/dp/B0877PX27D) [4**Anti-Aging Face Moisturizer with Retinol Collagen & Hyaluronic Acid - Moisturizer Face Cream for Women & Men - Visibly Firming & Hydrating Neck Cream - Day & Night Skin Care - 1.7 fl oz**SimplyVital**$22.00**4.4★36,345 rev](https://www.amazon.com/dp/B0BBSP2JNQ) [5**Cetaphil Healthy Renew Skin Tightening Night Cream 1.7 Oz Wrinkle Repair Cream for Face with Peptides Retinol Alternative Cream For Sensitive Skin Fragrance Free**Cetaphil**$16.87**4.4★2,072 rev](https://www.amazon.com/dp/B0C15N3473)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Roche-Posay Hyalu B5 Suractivated Anti-Aging Face & Neck Cream Firming Face Moisturizer With 3 Types of Hyaluronic Acid for All Skin Types 72hr Hydration + Anti-Wrinkle 1.7fl oz**La Roche-Posay**$35.53**1,275 rev8mo ago](https://www.amazon.com/dp/B0F226HQVW) [**Eucerin Radiant Tone Night Cream Dark Spot Corrector with Thiamidol Night Moisturizer for Face All Skin Types 1.7 Oz Bottle**Eucerin**$28.64**1,470 rev1y ago](https://www.amazon.com/dp/B0DJTSD8ZT) [**medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1))**medicube**$12.56**29,990 rev1y ago](https://www.amazon.com/dp/B0DGPSZVW3) [**Eucerin Face Immersive Hydration Night Cream with Hyaluronic Acid and Provitamin B5 Ultra-Lightweight Face Moisturizer Smooths Fines Lines and Wrinkles 2.5 Oz Bottle**Eucerin**$17.80**1,361 rev2y ago](https://www.amazon.com/dp/B0CHFXB154) [**Cetaphil Healthy Renew Skin Tightening Night Cream 1.7 Oz Wrinkle Repair Cream for Face with Peptides Retinol Alternative Cream For Sensitive Skin Fragrance Free**Cetaphil**$16.87**2,072 rev3y ago](https://www.amazon.com/dp/B0C15N3473)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SKIN1004 Probio Cica Enrich Cream 1.69 fl.oz 50ml Korean Face Moisturiser Night Face Cream with Madagascar Centella Hydrating Moisturizer for Soothing and Strengthening the Skin Korean Skin Care**SKIN1004**$17.20**4.6★**▲ 164%**](https://www.amazon.com/dp/B0BTPGPK7H) [**No7 Lift and Luminate Triple Action Fragrance-Free Night Cream Anti-Wrinkle Collagen Peptide Brightening Moisturizer with Hyaluronic Acid Hibiscus and Vitamin C (50ml)**No7**$17.05**4.7★**▲ 160%**](https://www.amazon.com/dp/B0B98QRNHJ) [**La Roche-Posay Hyalu B5 Suractivated Anti-Aging Face & Neck Cream Firming Face Moisturizer With 3 Types of Hyaluronic Acid for All Skin Types 72hr Hydration + Anti-Wrinkle 1.7fl oz**La Roche-Posay**$35.53**4.6★**▲ 110%**](https://www.amazon.com/dp/B0F226HQVW) [**Eucerin Q10 Anti-Wrinkle Night Cream + Pro-Retinol Facial Cream for Sensitive Skin 1.7 Oz Jar**Eucerin**$11.60**4.6★**▲ 20%**](https://www.amazon.com/dp/B0877PX27D) [**La Roche-Posay Toleriane Double Repair Face Moisturizer Daily Moisturizer Face Cream with Ceramide and Niacinamide for All Skin Types Oil Free Fragrance Free**La Roche-Posay**$23.20**4.6★**▲ 19%**](https://www.amazon.com/dp/B01N9SPQHQ)
**~~View all trending →~~**
## **What buyers say about night cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Dries quickly”*
**Soft Feel**12%
*“Leaves your face so soft”*
**Quality-Overall**10%
*“EXCELLENT PRODUCT”*
**Suitability Combination Skin**9%
*“works well for sensitive skin”*
**Value For Money**7%
*“Money well spent”*
**Suitability Dry Skin**5%
*“great for my dry face”*
**Smell**4%
*“fragrance free”*
**Absorbency**3%
*“Easily absorbed”*
**Brightness/Shine/Glow**2%
*“Pretty and Glowy”*
**Weight Light**2%
*“Lightweight, and easy to use”*
### **What buyers complain about **
**Allergies**9%
*“Allergic Reaction”*
**Smell**9%
*“NOT fragrance free”*
**Moist/Dry**7%
*“Does not moisturize”*
**Functionality-Overall**5%
*“Did not work”*
**Value For Money**4%
*“Expensive”*
**Skin Health**4%
*“Burned my face”*
**Suitability Dry Skin**4%
*“Didnt help my dry skin”*
**Oily/Greasy**4%
*“It's very oily”*
**Wrinkles**4%
*“doesnt help with wrinkles”*
**Adhesion/Stickiness**3%
*“very sticky feeling”*
### **Top return reasons **
**Advertised Vs Actual Product**10%
**Smell**10%
**Moist/Dry**9%
**Functionality-Overall**9%
**Product Condition**8%
**Oily/Greasy**6%
**Value For Money**6%
**Adhesion/Stickiness**4%
**Size-Overall**4%
**Skin Health**4%
## **Common questions**
- **Is night cream profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 43 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the night cream niche?**
- 23 brands and 188 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in night cream?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.7%.
- **When does demand for night cream peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the night cream niche?**
- Listings span $7.93–$35.53; the average listing price is $18.74 (sweet spot $15–$100). The average incumbent carries 16,221 reviews — the moat a new listing must climb.
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