[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-nicka-k-new-york":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":188,"baselines":224,"demand":229,"seasonality":544,"brandShare":557,"products":571,"feedback":781,"searchTerms":940,"related":987,"lastUpdated":173},"8329a32827f827a06f4e7ed3df76b2cf","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":135,"amazonNicheId":145,"title":169,"slug":170,"href":171,"leafCategoryName":172,"scrapedAt":173,"brandCount":174,"brandCountYearAgo":175,"sellerCount":176,"signals":177,"avgBsr":178,"pageQuality":179,"unitsSoldMin":180,"unitsSoldAvgMin":181,"unitsSoldAvgMax":182,"revenueMin":183,"revenueMax":184,"avgBrandAgeMonths":185,"avgSellerAgeDays":186,"top20ClickShare":187,"top20BrandShare":158,"primePct":158,"oosRate":179},338815,1111030,0.7792,-0.2236,0.0394,0.6074,1,4.56,12355,7.74,4.6,13.76,25,80000,0.96,0.0068,7,"nicka k new york","nicka-k-new-york","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fnicka-k-new-york","Lip Care","2026-07-24T16:36:49.645026+00:00",4,3,49,[],3316,0,60000,3000,4000,464400,619200,43,129,0.9485,{"score":189,"verdict":190,"components":191},36,"skip",[192,197,200,203,206,208,211,216,219,222],{"key":193,"score":194,"weight":195,"raw":196},"marketSize",53,0.15,338815.26,{"key":198,"score":199,"weight":195,"raw":155},"growth",14,{"key":201,"score":176,"weight":202,"raw":156},"conversion",0.1,{"key":204,"score":205,"weight":195,"raw":157},"competition",40,{"key":207,"score":179,"weight":202,"raw":158},"brandShare",{"key":209,"score":210,"weight":202,"raw":159},"qualityGap",32,{"key":212,"score":213,"weight":214,"raw":215},"reviewMoat",20,0.05,12355.48,{"key":217,"score":218,"weight":202,"raw":167},"returns",97,{"key":220,"score":221,"weight":214,"raw":161},"avgPrice",22,{"key":223,"score":179,"weight":214,"raw":179},"priceRange",{"avgRating":225,"medianPrice":226,"medianReturnRate":227,"nichesTracked":228},4.42,24.38,0.0215,115062,{"points":230,"droppedPartialWeek":543},[231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,507,510,513,516,519,522,525,528,531,534,537,540],{"week":232,"volume":233},"2024-07-28",5191,{"week":235,"volume":236},"2024-08-04",5940,{"week":238,"volume":239},"2024-08-11",5510,{"week":241,"volume":242},"2024-08-18",5362,{"week":244,"volume":245},"2024-08-25",5180,{"week":247,"volume":248},"2024-09-01",5522,{"week":250,"volume":251},"2024-09-08",5117,{"week":253,"volume":254},"2024-09-15",5145,{"week":256,"volume":257},"2024-09-22",5683,{"week":259,"volume":260},"2024-09-29",5519,{"week":262,"volume":263},"2024-10-06",6154,{"week":265,"volume":266},"2024-10-13",7004,{"week":268,"volume":269},"2024-10-20",8286,{"week":271,"volume":272},"2024-10-27",6969,{"week":274,"volume":275},"2024-11-03",6652,{"week":277,"volume":278},"2024-11-10",7893,{"week":280,"volume":281},"2024-11-17",7537,{"week":283,"volume":284},"2024-11-24",7744,{"week":286,"volume":287},"2024-12-01",8803,{"week":289,"volume":290},"2024-12-08",9364,{"week":292,"volume":293},"2024-12-15",9926,{"week":295,"volume":296},"2024-12-22",9904,{"week":298,"volume":299},"2024-12-29",8645,{"week":301,"volume":302},"2025-01-05",7941,{"week":304,"volume":305},"2025-01-12",7300,{"week":307,"volume":308},"2025-01-19",6981,{"week":310,"volume":311},"2025-01-26",6830,{"week":313,"volume":314},"2025-02-02",6415,{"week":316,"volume":317},"2025-02-09",5230,{"week":319,"volume":320},"2025-02-16",4711,{"week":322,"volume":323},"2025-02-23",5231,{"week":325,"volume":326},"2025-03-02",4806,{"week":328,"volume":329},"2025-03-09",5341,{"week":331,"volume":332},"2025-03-16",4786,{"week":334,"volume":335},"2025-03-23",4955,{"week":337,"volume":338},"2025-03-30",4621,{"week":340,"volume":341},"2025-04-06",4466,{"week":343,"volume":344},"2025-04-13",4571,{"week":346,"volume":347},"2025-04-20",4320,{"week":349,"volume":350},"2025-04-27",4502,{"week":352,"volume":353},"2025-05-04",4207,{"week":355,"volume":356},"2025-05-11",4178,{"week":358,"volume":359},"2025-05-18",4782,{"week":361,"volume":362},"2025-05-25",7321,{"week":364,"volume":365},"2025-06-01",6807,{"week":367,"volume":368},"2025-06-08",5454,{"week":370,"volume":371},"2025-06-15",4766,{"week":373,"volume":374},"2025-06-22",4640,{"week":376,"volume":377},"2025-06-29",4390,{"week":379,"volume":380},"2025-07-06",5776,{"week":382,"volume":383},"2025-07-13",7326,{"week":385,"volume":386},"2025-07-20",7670,{"week":388,"volume":389},"2025-07-27",7732,{"week":391,"volume":392},"2025-08-03",7771,{"week":394,"volume":395},"2025-08-10",7552,{"week":397,"volume":398},"2025-08-17",7202,{"week":400,"volume":401},"2025-08-24",7295,{"week":403,"volume":404},"2025-08-31",6201,{"week":406,"volume":407},"2025-09-07",6089,{"week":409,"volume":410},"2025-09-14",5935,{"week":412,"volume":413},"2025-09-21",6257,{"week":415,"volume":416},"2025-09-28",5911,{"week":418,"volume":419},"2025-10-05",6560,{"week":421,"volume":422},"2025-10-12",6944,{"week":424,"volume":425},"2025-10-19",6596,{"week":427,"volume":428},"2025-10-26",6331,{"week":430,"volume":431},"2025-11-02",24574,{"week":433,"volume":434},"2025-11-09",28128,{"week":436,"volume":437},"2025-11-16",32648,{"week":439,"volume":440},"2025-11-23",39842,{"week":442,"volume":443},"2025-11-30",51705,{"week":445,"volume":446},"2025-12-07",58022,{"week":448,"volume":449},"2025-12-14",60027,{"week":451,"volume":452},"2025-12-21",58370,{"week":454,"volume":455},"2025-12-28",31657,{"week":457,"volume":458},"2026-01-04",26140,{"week":460,"volume":461},"2026-01-11",23819,{"week":463,"volume":464},"2026-01-18",25088,{"week":466,"volume":467},"2026-01-25",25927,{"week":469,"volume":470},"2026-02-01",26876,{"week":472,"volume":473},"2026-02-08",27210,{"week":475,"volume":476},"2026-02-15",26314,{"week":478,"volume":479},"2026-02-22",21686,{"week":481,"volume":482},"2026-03-01",5523,{"week":484,"volume":485},"2026-03-08",5218,{"week":487,"volume":488},"2026-03-15",4991,{"week":490,"volume":491},"2026-03-22",5189,{"week":493,"volume":494},"2026-03-29",4750,{"week":496,"volume":497},"2026-04-05",19823,{"week":499,"volume":500},"2026-04-12",18218,{"week":502,"volume":503},"2026-04-19",19620,{"week":505,"volume":506},"2026-04-26",21921,{"week":508,"volume":509},"2026-05-03",24486,{"week":511,"volume":512},"2026-05-10",24528,{"week":514,"volume":515},"2026-05-17",16937,{"week":517,"volume":518},"2026-05-24",15723,{"week":520,"volume":521},"2026-05-31",15359,{"week":523,"volume":524},"2026-06-07",14036,{"week":526,"volume":527},"2026-06-14",12389,{"week":529,"volume":530},"2026-06-21",11718,{"week":532,"volume":533},"2026-06-28",16342,{"week":535,"volume":536},"2026-07-05",10556,{"week":538,"volume":539},"2026-07-12",11221,{"week":541,"volume":542},"2026-07-19",11547,false,[545,546,547,548,549,550,551,552,553,554,555,556],1.3084346973940264,1.2445052861028674,0.40396384178691797,0.9805360877729941,1.0511986769992556,0.7204299133165482,0.6744034653427027,0.5189131206231892,0.4577755966292655,0.5518880265783611,1.8490903251786246,2.278394709097918,{"top":558,"otherBrandCount":179,"otherClickShare":179},[559,562,565,568],{"brand":560,"clickShare":561},"e.l.f.",0.9131000000000001,{"brand":563,"clickShare":564},"NICKA K NEW YORK",0.059,{"brand":566,"clickShare":567},"Summer Ferenity",0.0168,{"brand":569,"clickShare":570},"LUVCOSY",0.0112,[572,582,590,599,607,616,624,633,643,651,662,670,679,688,697,705,712,722,729,738,748,758,764,773],{"asin":573,"title":574,"brand":560,"imageUrl":575,"price":576,"rating":162,"reviews":577,"clickShare90":578,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B0C7W6GW8P","e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Strawberry","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Z6RdO3GRL.jpg",4.74,26453,0.1903,0.224,"2023-12-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C7W6GW8P",{"asin":583,"title":584,"brand":560,"imageUrl":585,"price":586,"rating":162,"reviews":577,"clickShare90":587,"clickShare360":588,"launchDate":298,"amazonUrl":589},"B0D442G15L","e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413xVV1qiwL.jpg",8.51,0.1782,0.1711,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D442G15L",{"asin":591,"title":592,"brand":560,"imageUrl":593,"price":594,"rating":162,"reviews":595,"clickShare90":596,"clickShare360":597,"launchDate":340,"amazonUrl":598},"B0DZPC552T","e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Yummy Gummy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zbX3pzHXL.jpg",8.1,6629,0.0879,0.117,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DZPC552T",{"asin":600,"title":601,"brand":560,"imageUrl":602,"price":603,"rating":162,"reviews":595,"clickShare90":604,"clickShare360":605,"launchDate":340,"amazonUrl":606},"B0DZP8PN3N","e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Strawberry Shortcake","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31odkhqFqHL.jpg",8.62,0.083,0.0491,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DZP8PN3N",{"asin":608,"title":609,"brand":560,"imageUrl":610,"price":611,"rating":162,"reviews":577,"clickShare90":612,"clickShare360":613,"launchDate":614,"amazonUrl":615},"B0FWV7GFH9","e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-Free Blueberry","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CN6ryHZ5L.jpg",4.8,0.068,0.0409,"2025-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FWV7GFH9",{"asin":617,"title":618,"brand":560,"imageUrl":619,"price":620,"rating":162,"reviews":577,"clickShare90":621,"clickShare360":622,"launchDate":580,"amazonUrl":623},"B0C7W54K38","e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Vanilla Frosting","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31bGb3EmiHL.jpg",4.63,0.0545,0.0653,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C7W54K38",{"asin":625,"title":626,"brand":560,"imageUrl":627,"price":628,"rating":162,"reviews":595,"clickShare90":629,"clickShare360":630,"launchDate":631,"amazonUrl":632},"B0FNNCK9YN","e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Vanilla Soft Serve","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F313uG7WYpIL.jpg",8.87,0.0499,0.0333,"2025-09-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FNNCK9YN",{"asin":634,"title":635,"brand":563,"imageUrl":636,"price":594,"rating":637,"reviews":638,"clickShare90":639,"clickShare360":640,"launchDate":641,"amazonUrl":642},"B081C6PXZJ","NICKA K NEW YORK VARIETY SET OF 5 NK Hydrating Lip Gel - Vitamin E (Clear Rosehip Oil Bubble Gum Cherry Strawberry)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41N9sJZ179L.jpg",4.5,17194,0.0339,0.0504,"2019-11-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB081C6PXZJ",{"asin":644,"title":645,"brand":560,"imageUrl":646,"price":647,"rating":162,"reviews":595,"clickShare90":648,"clickShare360":649,"launchDate":340,"amazonUrl":650},"B0DZPBWN1L","e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Blackberry Sorbet","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Q9UerRs-L.jpg",8.26,0.0323,0.026,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DZPBWN1L",{"asin":652,"title":653,"brand":560,"imageUrl":654,"price":655,"rating":656,"reviews":657,"clickShare90":658,"clickShare360":659,"launchDate":660,"amazonUrl":661},"B09JL5PCJ6","e.l.f. Hydrating Core Lip Shine with Shea Butter & Vitamin E Tinted Lip Balm for A Smooth Glossy Finish & Long-Lasting Moisture Ecstatic Deep Berry","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319ksyqd+8L.jpg",7.67,4.3,15704,0.0266,0.0224,"2021-10-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09JL5PCJ6",{"asin":663,"title":664,"brand":560,"imageUrl":665,"price":666,"rating":162,"reviews":577,"clickShare90":667,"clickShare360":668,"launchDate":427,"amazonUrl":669},"B0FPMGZ18H","e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Cherry & Bubblegum","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Y9v8y8ajL.jpg",8.47,0.0214,0.0792,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FPMGZ18H",{"asin":671,"title":672,"brand":560,"imageUrl":673,"price":674,"rating":637,"reviews":675,"clickShare90":676,"clickShare360":677,"launchDate":517,"amazonUrl":678},"B0GVG681B5","e.l.f. SKIN Thirst Burst Lip Treatment Hydrating Lip Balm Moisturizer for Plumping & Relieving Dry Lips Vegan & Cruelty-Free Guava","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zUFpLF-vL.jpg",7.91,75,0.0197,0.003,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GVG681B5",{"asin":680,"title":681,"brand":566,"imageUrl":682,"price":163,"rating":683,"reviews":684,"clickShare90":567,"clickShare360":685,"launchDate":686,"amazonUrl":687},"B0FLVQJT2V","4 PCS Summer Lip Balm Tinted Lip Butter Balm - Conditioning Lip Mask Ultra-Hydrating Instant Moisture Shine Hydration - Sheer-Tinted Soothing Lip Care - 0.5 Fl Oz (Pack of 4)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rM2MaZAnL.jpg",4.4,368,0.0058,"2025-06-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FLVQJT2V",{"asin":689,"title":690,"brand":563,"imageUrl":691,"price":692,"rating":162,"reviews":693,"clickShare90":694,"clickShare360":167,"launchDate":695,"amazonUrl":696},"B0DP1TXK4H","NICKA K NEW YORK Lip Gel Hydrating Lightweight Glides on Effortlessly Non Sticky Finish Lip Gel Colors Strawberry 3 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ELe0LkmUL.jpg",6.32,249,0.0145,"2024-11-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DP1TXK4H",{"asin":698,"title":699,"brand":560,"imageUrl":700,"price":701,"rating":162,"reviews":595,"clickShare90":702,"clickShare360":703,"launchDate":496,"amazonUrl":704},"B0GQSY78R9","e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Pink Lemonade","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31KQT4YCjjL.jpg",8.64,0.0134,0.0024,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GQSY78R9",{"asin":706,"title":707,"brand":560,"imageUrl":708,"price":701,"rating":162,"reviews":595,"clickShare90":709,"clickShare360":710,"launchDate":340,"amazonUrl":711},"B0DZP952RV","e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Wild Cherry","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316koY5Y-7L.jpg",0.0123,0.0091,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DZP952RV",{"asin":713,"title":714,"brand":560,"imageUrl":715,"price":716,"rating":162,"reviews":717,"clickShare90":718,"clickShare360":719,"launchDate":720,"amazonUrl":721},"B0CL8W1HZQ","e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Pink Quartz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3192ELa7wrL.jpg",8.74,29517,0.0119,0.0098,"2023-12-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CL8W1HZQ",{"asin":723,"title":724,"brand":560,"imageUrl":725,"price":726,"rating":162,"reviews":577,"clickShare90":727,"clickShare360":694,"launchDate":580,"amazonUrl":728},"B0C7W42J7D","e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Grape","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31bR-KMqGHL.jpg",4.71,0.0118,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C7W42J7D",{"asin":730,"title":731,"brand":569,"imageUrl":732,"price":733,"rating":656,"reviews":734,"clickShare90":570,"clickShare360":735,"launchDate":736,"amazonUrl":737},"B0GPVQ2PMR","Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ElcEaR5RL.jpg",8.57,39,0.0017,"2026-02-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GPVQ2PMR",{"asin":739,"title":740,"brand":560,"imageUrl":741,"price":742,"rating":637,"reviews":743,"clickShare90":744,"clickShare360":745,"launchDate":746,"amazonUrl":747},"B0G1H53LVT","e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Loveslick","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31fqCnjFoqL.jpg",9.82,1792,0.0109,0.004,"2025-12-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G1H53LVT",{"asin":749,"title":750,"brand":560,"imageUrl":751,"price":752,"rating":162,"reviews":753,"clickShare90":754,"clickShare360":755,"launchDate":756,"amazonUrl":757},"B0B5MGPXPN","e.l.f. SKIN Holy Hydration! Lip Mask Hydrating Lip Mask For A Softer & Smoother Pout Infused With Hyaluronic Acid Non-Sticky Vegan & Cruelty-Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Vfdf5G4YL.jpg",7.68,5497,0.0107,0.0135,"2023-01-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B5MGPXPN",{"asin":759,"title":760,"brand":560,"imageUrl":761,"price":162,"rating":162,"reviews":577,"clickShare90":754,"clickShare360":762,"launchDate":580,"amazonUrl":763},"B0C7W5L312","e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Honeydew","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31twlp+waoL.jpg",0.0278,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C7W5L312",{"asin":765,"title":766,"brand":563,"imageUrl":767,"price":768,"rating":162,"reviews":693,"clickShare90":769,"clickShare360":770,"launchDate":771,"amazonUrl":772},"B087BCDJN3","NICKA K NEW YORK Lip Gel Hydrating Lightweight Glides on Effortlessly Non Sticky Finish Lip Gel Colors","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JdjyrnJRL.jpg",6.24,0.0106,0.0049,"2020-04-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB087BCDJN3",{"asin":774,"title":775,"brand":560,"imageUrl":776,"price":777,"rating":162,"reviews":595,"clickShare90":778,"clickShare360":779,"launchDate":340,"amazonUrl":780},"B0DZPCPN3Q","e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Vanilla Toffee","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3142SmEaTBL.jpg",8.42,0.0099,0.0163,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DZPCPN3Q",{"love":782,"hate":852,"returnReasons":917},[783,790,797,804,811,818,825,832,839,846],{"topic":784,"percentOfMentions":785,"verbatims":786},"Moist\u002FDry",0.1636,[787,788,789],"Super moisturizing","Super hydrating","Dries fast",{"topic":791,"percentOfMentions":792,"verbatims":793},"Color",0.1524,[794,795,796],"color is accurate","Cute color","Best color",{"topic":798,"percentOfMentions":799,"verbatims":800},"Smell",0.11810000000000001,[801,802,803],"Great smell","the scent is beautiful","Strong fragrance",{"topic":805,"percentOfMentions":806,"verbatims":807},"Soft Feel",0.09390000000000001,[808,809,810],"Glides on smooth","Feels smooth","Nice and soft",{"topic":812,"percentOfMentions":813,"verbatims":814},"Quality-Overall",0.08199999999999999,[815,816,817],"The tube for this lipstick is also a good quality","Its a great variety","Best quality",{"topic":819,"percentOfMentions":820,"verbatims":821},"Value For Money",0.062,[822,823,824],"Good value for money","Great deal","affordable price",{"topic":826,"percentOfMentions":827,"verbatims":828},"Brightness\u002FShine\u002FGlow",0.044000000000000004,[829,830,831],"I love this gloss","GREAT SHINE","Nice and shiny",{"topic":833,"percentOfMentions":834,"verbatims":835},"Texture\u002FConsistency-Overall",0.023700000000000002,[836,837,838],"nice texture","Nice consistency","Good texture",{"topic":840,"percentOfMentions":841,"verbatims":842},"Advertised Vs Actual Product",0.017,[843,844,845],"Just what I wanted","As described","Product is exactly as pictured",{"topic":847,"percentOfMentions":779,"verbatims":848},"Thickness",[849,850,851],"The gel is not too thick","Its a thick gel","Nice,very thick",[853,860,867,873,879,885,892,899,905,911],{"topic":854,"percentOfMentions":855,"verbatims":856},"Size-Overall",0.1188,[857,858,859],"Not a good fit","the bigger size","Extremely small",{"topic":861,"percentOfMentions":862,"verbatims":863},"Adhesion\u002FStickiness",0.1173,[864,865,866],"definitely NOT sticky","Didnt come with stick","I can't get them to stick for the life of me",{"topic":798,"percentOfMentions":868,"verbatims":869},0.09369999999999999,[870,871,872],"HAVE NO SMELL AT ALL","Smells weird","Weird smell",{"topic":784,"percentOfMentions":874,"verbatims":875},0.0654,[876,877,878],"Dryness","Not hydrating","I didn't think it was very moisturizing if at all",{"topic":791,"percentOfMentions":880,"verbatims":881},0.0538,[882,883,884],"wrong color","Its not the exact same color","Bad color hue",{"topic":886,"percentOfMentions":887,"verbatims":888},"Durability",0.029300000000000003,[889,890,891],"Does not last","it only lasts a few minutes","the last wasn't long",{"topic":893,"percentOfMentions":894,"verbatims":895},"Leak-Proof",0.024300000000000002,[896,897,898],"It leaks","the container leaks a lot","Leaking :",{"topic":847,"percentOfMentions":900,"verbatims":901},0.0242,[902,903,904],"thicker than i expected","The consistency is thick","Too thick",{"topic":819,"percentOfMentions":906,"verbatims":907},0.021400000000000002,[908,909,910],"Too expensive","expensive","Not worth the price",{"topic":812,"percentOfMentions":912,"verbatims":913},0.0167,[914,915,916],"Disappointing Performance from a Brand I Usually Love","Very poor quality","get same quality stuff for way cheaper",[918,920,922,924,927,929,931,933,935,937],{"reason":791,"pct":919},0.33130000000000004,{"reason":840,"pct":921},0.1295,{"reason":854,"pct":923},0.1039,{"reason":925,"pct":926},"Product Condition",0.08449999999999999,{"reason":798,"pct":928},0.08220000000000001,{"reason":861,"pct":930},0.049400000000000006,{"reason":784,"pct":932},0.0334,{"reason":819,"pct":934},0.0321,{"reason":833,"pct":936},0.0225,{"reason":938,"pct":939},"Defective Material\u002FParts",0.0175,[941,946,951,955,960,965,968,973,977,982],{"term":942,"volume":943,"growthQoq":944,"conversionRate":945},"elf lip balm",642969,-0.1547,0.0379,{"term":947,"volume":948,"growthQoq":949,"conversionRate":950},"elf squeeze me lip balm",116058,-0.2499,0.0429,{"term":952,"volume":953,"growthQoq":954,"conversionRate":939},"nk lip gloss",71983,-0.2223,{"term":956,"volume":957,"growthQoq":958,"conversionRate":959},"lip gel",25816,-0.1196,0.0085,{"term":961,"volume":962,"growthQoq":963,"conversionRate":964},"lip balm elf",23309,-0.0905,0.0329,{"term":169,"volume":966,"growthQoq":967,"conversionRate":735},54058,-0.6994,{"term":969,"volume":970,"growthQoq":971,"conversionRate":972},"elf chapstick",18370,-0.0159,0.0497,{"term":974,"volume":975,"growthQoq":976,"conversionRate":735},"tube lip gloss",18616,-0.2726,{"term":978,"volume":979,"growthQoq":980,"conversionRate":981},"nk lip gel",17211,-0.2532,0.0125,{"term":983,"volume":984,"growthQoq":985,"conversionRate":986},"squeeze lip gloss",19182,-0.2625,0.0052,[988,994,999,1005,1010,1015],{"title":989,"href":990,"score":675,"verdict":991,"marketSize":992,"growth90":993},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion","watch",654049.07,0.9588,{"title":995,"href":996,"score":675,"verdict":991,"marketSize":997,"growth90":998},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":1000,"href":1001,"score":675,"verdict":1002,"marketSize":1003,"growth90":1004},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":1006,"href":1007,"score":675,"verdict":991,"marketSize":1008,"growth90":1009},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":1011,"href":1012,"score":675,"verdict":1002,"marketSize":1013,"growth90":1014},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":1016,"href":1017,"score":1018,"verdict":991,"marketSize":1019,"growth90":1020},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]