---
title: "Nicka K New York — $339K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nicka-k-new-york"
last_updated: "2026-08-05T23:58:13.767Z"
locale: en
meta:
description: "Niche score 36/100 · $339K/yr market · 1.1M searches/yr · $7.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $339K/yr market · 1.1M searches/yr · $7.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nicka K New York — $339K/yr Amazon US Niche (2026) - Flapen"
---
# **nicka k new york**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 14Conversion 49Competition 40Returns 97Price range 0Avg price 22Brand share 0Review moat 20Quality gap 32
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$339K**
$339K/yr · 1.1M searches
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.74**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****12,355.48**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.60–$13.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, nicka k new york is a $339K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nicka k new york market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$464K–$619K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#3,316**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 95%
**Open market**
**0%**
- e.l.f.91% - NICKA K NEW YORK6% - Summer Ferenity2% - LUVCOSY1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nicka-k-new-york/trend)
## **Top nicka k new york search terms**
- **elf lip balm**643K/yr-15.5%3.8% conv. - **elf squeeze me lip balm**116K/yr-25.0%4.3% conv. - **nk lip gloss**72K/yr-22.2%1.8% conv. - **lip gel**26K/yr-12.0%0.9% conv. - **lip balm elf**23K/yr-9.0%3.3% conv. - **nicka k new york**54K/yr-69.9%0.2% conv. - **elf chapstick**18K/yr-1.6%5.0% conv. - **tube lip gloss**19K/yr-27.3%0.2% conv. - **nk lip gel**17K/yr-25.3%1.3% conv. - **squeeze lip gloss**19K/yr-26.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nicka-k-new-york/search-terms)
## **Top nicka k new york products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17K10%$34K15%$51K20%$68K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Strawberry**e.l.f.**$4.74**4.6★26,453 rev](https://www.amazon.com/dp/B0C7W6GW8P) [2**e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon**e.l.f.**$8.51**4.6★26,453 rev](https://www.amazon.com/dp/B0D442G15L) [3**e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Yummy Gummy**e.l.f.**$8.10**4.6★6,629 rev](https://www.amazon.com/dp/B0DZPC552T) [4**e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Strawberry Shortcake**e.l.f.**$8.62**4.6★6,629 rev](https://www.amazon.com/dp/B0DZP8PN3N) [5**e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-Free Blueberry**e.l.f.**$4.80**4.6★26,453 rev](https://www.amazon.com/dp/B0FWV7GFH9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. SKIN Thirst Burst Lip Treatment Hydrating Lip Balm Moisturizer for Plumping & Relieving Dry Lips Vegan & Cruelty-Free Guava**e.l.f.**$7.91**75 rev2mo ago](https://www.amazon.com/dp/B0GVG681B5) [**e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Pink Lemonade**e.l.f.**$8.64**6,629 rev3mo ago](https://www.amazon.com/dp/B0GQSY78R9) [**Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)**LUVCOSY**$8.57**39 rev5mo ago](https://www.amazon.com/dp/B0GPVQ2PMR) [**e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Loveslick**e.l.f.**$9.82**1,792 rev7mo ago](https://www.amazon.com/dp/B0G1H53LVT) [**e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-Free Blueberry**e.l.f.**$4.80**26,453 rev7mo ago](https://www.amazon.com/dp/B0FWV7GFH9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)**LUVCOSY**$8.57**4.3★**▲ 559%**](https://www.amazon.com/dp/B0GPVQ2PMR) [**e.l.f. SKIN Thirst Burst Lip Treatment Hydrating Lip Balm Moisturizer for Plumping & Relieving Dry Lips Vegan & Cruelty-Free Guava**e.l.f.**$7.91**4.5★**▲ 557%**](https://www.amazon.com/dp/B0GVG681B5) [**e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Pink Lemonade**e.l.f.**$8.64**4.6★**▲ 458%**](https://www.amazon.com/dp/B0GQSY78R9) [**4 PCS Summer Lip Balm Tinted Lip Butter Balm - Conditioning Lip Mask Ultra-Hydrating Instant Moisture Shine Hydration - Sheer-Tinted Soothing Lip Care - 0.5 Fl Oz (Pack of 4)**Summer Ferenity**$13.76**4.4★**▲ 190%**](https://www.amazon.com/dp/B0FLVQJT2V) [**e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Loveslick**e.l.f.**$9.82**4.5★**▲ 173%**](https://www.amazon.com/dp/B0G1H53LVT)
**~~View all trending →~~**
## **What buyers say about nicka k new york**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**16%
*“Super moisturizing”*
**Color**15%
*“color is accurate”*
**Smell**12%
*“Great smell”*
**Soft Feel**9%
*“Glides on smooth”*
**Quality-Overall**8%
*“The tube for this lipstick is also a good quality”*
**Value For Money**6%
*“Good value for money”*
**Brightness/Shine/Glow**4%
*“I love this gloss”*
**Texture/Consistency-Overall**2%
*“nice texture”*
**Advertised Vs Actual Product**2%
*“Just what I wanted”*
**Thickness**2%
*“The gel is not too thick”*
### **What buyers complain about **
**Size-Overall**12%
*“Not a good fit”*
**Adhesion/Stickiness**12%
*“definitely NOT sticky”*
**Smell**9%
*“HAVE NO SMELL AT ALL”*
**Moist/Dry**7%
*“Dryness”*
**Color**5%
*“wrong color”*
**Durability**3%
*“Does not last”*
**Leak-Proof**2%
*“It leaks”*
**Thickness**2%
*“thicker than i expected”*
**Value For Money**2%
*“Too expensive”*
**Quality-Overall**2%
*“Disappointing Performance from a Brand I Usually Love”*
### **Top return reasons **
**Color**33%
**Advertised Vs Actual Product**13%
**Size-Overall**10%
**Product Condition**8%
**Smell**8%
**Adhesion/Stickiness**5%
**Moist/Dry**3%
**Value For Money**3%
**Texture/Consistency-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is nicka k new york profitable to sell on Amazon United States?**
- The niche generates $339K/yr across 25 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the nicka k new york niche?**
- 4 brands and 49 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nicka k new york?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Smell. The return rate is 0.7%.
- **When does demand for nicka k new york peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the nicka k new york niche?**
- Listings span $4.60–$13.76; the average listing price is $7.74 (sweet spot $15–$100). The average incumbent carries 12,355 reviews — the moat a new listing must climb.
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